#S2E02 Shelf Impactors™ Interview with Matt Davies

Shelf Impactors™ Branding and Packaging Design

#S02E02 Shelf Impactors™ Interview with Matt Davies In this, the second episode of season 2, I talk with Matt Davies, an incredibly engaging and knowledgable design thinker. Not only is Matt a superb brand strategist, he is also a writer (author of the book Storyategy), he’s a design consultant, public speaker, motivator and all round great guy. I had heard of Matt and his former company Nottingham based Attitude Design some years ago. But more recently Matt has begun to carve himself a bright pathway in the world of brand thinking and more specifically story-based strategic branding. In a slightly longer podcast recording than normal, Matt and I cover all manner of things around brand strategy and brand thinking - exploring the challenges brands face in todays fast paced world of consumers and their ever changing requirements from brands. We touch upon many brand related topics in the podcast but a few of the key aspects of the conversation are pinned around, • The Commoditising of Design • Story Based Strategic Branding • Where does strategy fit into design • Challenges facing brands today • Influencer Marketing • Marty Neumeir (Author of the 'Brand Gap') • Neuro Marketing • Blue Ocean Thinking • 'Storyategy' (Matts book - available on Amazon) Matthew Davies: Website - www.mrmattdavies.me Twitter - @mrmattdavies LinkedIn - Matt Davies Mark Grey: Website - www.bluenectardesign.co.uk Twitter - @bluenectar Instagram - @bluenectardesign LinkedIn - Mark Grey