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71 | Unlock Business Success: The GAME-Changing Strategy Revealed: Justin Deese

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Innehåll tillhandahållet av Justin Deese | Home Service Industries. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Justin Deese | Home Service Industries eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.

Show Information

Episode Number: 71

Date: January 27, 2025

Duration: 27:17

Host Contact Information

Host: Justin Deese

Website: JustinDeese.com

Contact: Justin@JustinDeese.com

Free Gift: copy of my eBook you can text 850-750-5505 or you can get a copy from www.FreedomBluePrintPodcast.com/ebook

Summary

In this episode of the Freedom Blueprint Podcast, Justin Deese discusses the importance of setting goals and having a plan to achieve them. He introduces the acronym 'GAME' which stands for Growth Focused, Automated, Motivated, and Efficient, and elaborates on each component. The conversation emphasizes the significance of a positive team culture, the role of automation in streamlining operations, and the need for efficiency to maximize profitability. Justin encourages listeners to take action and reflect on their business strategies to foster growth and success.

Takeaways

  • It's important to check in on your goals regularly.
  • Having a plan is crucial for achieving your resolutions.
  • Growth can mean different things to different people.
  • Automation should serve your business needs, not the other way around.
  • A positive team culture is essential for success.
  • Motivating your team leads to better performance.
  • Efficiency is key to maximizing profitability.
  • Engage your team in discussions about improving efficiency.
  • Set clear goals and share them with your team.
  • Take action today to improve your business strategies.

Chapters

00:00 Introduction and Goal Setting Reflection

04:26 The Game: Understanding the Acronym

06:45 Growth Focused: Expanding Your Business

09:09 Automation: Streamlining Your Operations

11:29 Motivation: Building a Positive Team Culture

14:44 Efficiency: Maximizing Productivity and Profitability

19:10 Conclusion: Taking Action and Moving Forward

Keywords

Goal setting, business growth, automation, team motivation, efficiency, leadership, productivity, business strategy, personal development, entrepreneurship

Transcript

Justin Deese (00:09.59)

Welcome to the freedom blueprint podcast. I'm excited to be hanging out with you today. And, listen, before we jump into, into today's topic. And I do have a really cool topic. I'm excited to talk about this topic. but before we do, want to check in, check in on one thing before we do, I want to check in on something with you. So, at the time this episode is being released, it is Monday, January 27th.

Which means we're not quite done with January, but how are you doing on your new year's resolutions or your goals for the year or whatever you call them? And I did an episode. Um, actually I think it was the first one of the year. We talked a little bit about smart goals and some other things, and I won't go into that, but, um, one of things I talked about was that there's a national quitters day, which is January 12th this year.

And I think what it came out to be as the second Friday of each year is national quitters day. And they say at that point, 50 % of people stop whatever their goal or resolution was, which I mean, resolution is just a goal. that's, that's really all that is, but, I'm not really sure why they use it. Well, I guess they use this resolution to, so they can, I don't know, feel good about the new year. I don't know. Anyways, point being is I hope that you're on the.

the half of that equation that is still driving forward and still going towards your goals. And listen, if you're off of your goals and you've kind of fallen off track, no harm, no foul, man, just get back on, get back on the bus, right? Get back on and start doing things in order to achieve your goals for the year. It's not too late. Still January. mean, gosh, you got, you still got a lot of time, a lot of time. So one of the things I think that people

get a little bit sideways on when they come up with resolutions or goals is they don't have a plan. And here's the deal. You gotta have a plan. It's no different than anything else you do in life. A really good analogy for us that are in the home service trades is if you're building a house, you've gotta have a blueprint. You've gotta have a step-by-step guide. You can't do the plumbing after the house is dry walled, right? That would make no sense. So.

Justin Deese (02:31.278)

Just make sure whatever your goals are, whatever resolutions you have for the year, just make sure you're sitting down, writing them down and working them backwards so that you can achieve your achieve your goals. So I didn't want to make today's topic about a goal setting or any of that. I know I've talked about that a lot. Um, I want to talk about a little bit of a different, uh, different topic, but before we get into that, I want to, I want to give you a free gift for coming in and hanging out with me. Um,

Which by the way, thank you. I appreciate all of you who, hang out and check out the podcast and send me really cool notes, and text messages. And it's just cool. and it is, it is, it makes it a lot more fun. It's like anything else in life. when it's, when you're doing good at it and people enjoy what you're doing, it just makes it more fun. But, I have a new ebook and the ebook ebook is called pipe dreams to payday.

It's just an ebook that I wrote. It kind of started out as that Jerry Maguire middle of the night thing. And then I finally got the whole thing done and it was great, but you can download a copy. All you got to do is text the word ebook to the number 850-750-5505. Download the word ebook to that number and you will get a free copy of the book. A lot of good information in there.

it's obviously based around, the fact that I've sold a couple of businesses and bought a couple of businesses. It's a little bit of a roadmap on, no matter whether you're in that part of your journey that you're ready to sell your business or not. I still think there's some, things in there you need to keep in mind so that when you do go to sell, you're ready and you're, you're ready to go and you're not playing the long game. or the short game. So let's dive into today's topic.

The topic today is about how are you playing the game? Yes, the game is an acronym. And one of the things about, business is I think sometimes we get a little bit sideways and we forget that it can be fun. Like nobody wants to run a business or be in business. That's no fun. It can be fun. There's nothing wrong with having a good time.

Justin Deese (04:55.214)

doing what it is you're doing. Matter of fact, that's the dream is to do something that you love to do. Um, and, and I think that if you were, if you're running your business, if you're leading your team and you're doing it and everybody's rowing in the same direction, it's just a lot more fun. Trust me, I've done it both ways. And when everybody's going in a different direction, it's not nearly as much fun as when everybody is.

Rowan in the same direction and fighting for the same fight and on the same mission. So that's kind of what inspired this today is I've caught myself a lot saying, you know, how we play the game and we play the game this way and we play the game that way. And finally, somebody called me out and it's like, I don't, you gotta, you gotta help break this down for me. And I thought, well, this be a good podcast episode. So, um, so here you go. So we're going to talk about it. So the game is an acronym and the acronym is.

growth focused, automated, motivated, and efficient. Right. And we'll dive into each of those here in just a minute, but, that's it. Growth focused, automated, motivated, efficient. Now we can go into, we don't, we don't want this to be a marathon, podcast episode. So I may actually go back in and break these down a little bit because there is a lot inside of each of these, but really the point of today.

is really for you just to think a little bit different about your business and you to think a little bit different about how you're going about your day so that you can really make sure that you're driving the way you want to drive. If you're not having fun, you're missing something. So that's what I want to get into today. So let's break down growth focus just a little bit. So are you growth focused? Are you thinking about growth now?

growth can mean different things to different people, right? So for some people it's, hey, if I hit the million dollar mark, for some it's 50 million, for some it's a hundred million, for some it's not revenue at all, for some it's profitability, which let's be honest, I hope that your goal is, even if your revenue goal is one of your focuses, I do hope profitability is one of the, it's more fun when you're making money, like it's just more fun. So growth focuses strive to expand really

Justin Deese (07:14.402)

Both your revenue. Well, it's really three things. So your revenue, your profits and your team, like you want to grow a strong team as a leader, especially when you're being growth focused, your, your attention should always be, how do I replace myself? And I think for a lot of people, that's a little bit scary because you're like, then what I'm going to do? What am I going to do then? But the truth is as your business grows, so does its needs.

Right? So, a $1 million business, that leader looks different than a $10 million leader. And that leader looks different than a hundred million dollar leader. It's so it's, it's growth, it's expansion. And really part of that should also be yourself. Right? So I said, there's going to be two things and now we've ended up before. So it's going to be your revenue, your profitability, building a strong team and building your personal leadership skills so that you can, can work on that and you can be continuously improving.

So think about this, what steps are you taking for your future to hit those, those four marks?

Justin Deese (09:09.6)

Next on our list is going to be automated. Now, automated can be a whole lot of things and we live in this automation world. There's AI, there's softwares now that we have that do all kinds of really cool, automation stuff. The trick I think to automation is not to get bogged down on the not efficient, right? So we're going back to, efficiency, but I think it's

I think it's really good to find whatever problem you've got going on and then look for automation solutions around it. Don't find automation solutions and figure out how to put them in your business. I hope that makes sense, but you should go look for automation as it helps and improves your life in your business. Don't go find an automation product service and then figure out how to plug it into your business. You're looking at it the wrong way.

Because the other way is going to allow you to focus on streamlining the process and really simplifying your operation. Again, go, go find the automation that best suits your business. Don't go find automation and figure out how to make it work into your business. That will get a little bit, a little bit sideways. And really when you're doing it that way, now what happens is you're, really empowering your business and your team to leverage technology again.

I hate to keep repeating that, but so many people go out and find a product or service and then go figure out how to plug in their business versus how does it serve your, how does it serve you and how does it serve your business as a, a way more impactful way in order to, to work with the efficiency of your, of your business and your operations.

Justin Deese (10:59.606)

Automation should really help reduce the manual tasks and really just again overall improve efficiency. So next on the list is going to be motivating or motivation, right? So as you're building your team. There needs to be this positive engaging culture that's that's happening. Cultures really in my opinion cultures at the root of everything. If you've got a team that there is a solid culture.

And again, everybody is aiming for the same goal. Dude, there's nothing that can stop that team from succeeding. Nothing. If you, if you think you have a good culture, this is be a pretty good test. If you think you have a good culture, but you're always off on your goals and what goals you have set, I would say that your culture might not be as good as you think it is. Right. I think that,

Well, and that's another thing too, is are you doing team goals? Right? That is very motivating to people. If they have a goal, know what direction I've seen owners where they have goals internally, they have goals for their business and they know what they want to do, but then they don't share it. And that doesn't do anybody any good because now you're going to be disappointed at your team for not hitting the goal. And your team's like, I don't even know about the goal. Like that would have been great information.

Let's call it January 27th, the day this, comes out. So make sure your team knows whatever the goals are that you have in order to be, to be able to make sure and motivate them and engage them and share the wins and the losses with them as well.

Justin Deese (12:44.332)

And really, as you do that too, what ends up happening is when your team is motivated and they're fired up and they're pumped up, they are going to take care of each other and your customers at a way better level. Like if you want to know, paradise, we call it long yaw. That's one of our core values and line up as a French Canadian term for, that little extra. So like Baker's dozen. And for us, that was always something that we, we talked about is.

is everybody rowing in the same direction and we can tell that a lot of times by the reviews we get or by technicians what they got going on. So, you know, you hear a lot about technicians. They, they know the trash has run that day or let's not use trash as an example. Let's use the, the, newspaper, not that anybody gets it, but back in the day, it used to be, we would teach technicians, you know, if you go to the house and you see the newspaper, pick it up and take it to the house and hand it to the customer. And, and I think.

There's a, there's this really cool mindset or not mindset shift, but there's this really cool thing that happens with a customer. Actually it is a mindset shift that the customer now looks at you as someone who is there being helpful versus just a broke fix kind of person. Right? So, when your team is all motivated and rowing in the same direction, they want to do that kind of line up stuff, but to, in order to make the team look better. And I think that's just such a cool, such a cool thing when that's happening.

Justin Deese (14:15.766)

And last, but certainly not least efficient, right? So you want to, obviously you want to be as efficient as possible. you want to maximize productivity, you want to minimize waste. I think we all know that, but there also has to be these other things in play to do that. So your team has to be motivated in order to be the most productive and minimize waste. They also had to be rewarded for that kind of thing.

for us, a lot of times we talk about billable efficiency, being a real good way to, compensate or bonus technicians is, is that will help them naturally police themselves to minimize waste and maximize productivity. Right. Because if, if you're only paying guys by the hour or girls, if you're only paying technicians or team members in general, by the hour, think about what is their motivation each day.

And the truth is it's going to be either get off, get home and go do whatever else they want to do as fast as possible, or it's going to be work as many hours as possible. Right? The only way to make more money. If you're only paying people by the hour, the only way for them to make more money is to work more hours. Right? So just, just think about that as you talk about, or as you think about how to maximize productivity and minimize waste, because efficiency is how we

are the most profitable, especially in our businesses. Right? So when you think about the two things that can kill your profit, the fastest in our space, the two things, the two things that can just hammer you down faster than anything else is going to be your labor and your material. It's the two things. so just think about that. So as you're, as you're being efficient and as you're thinking about

You know, do I play the game or how do I play the game better or am I even playing the game or is the game playing me? Like as you think about that, just think about how you're, how you're compensating your team. It matters, man. It matters because you want them to win when you win. Unfortunately, you can't really have a, we didn't make any money this month. So nobody gets paid. That's not really a thing as an owner of the business. That's, that's, that's part of the risk you take, but

Justin Deese (16:38.262)

If you give them a way to win when you win, man, I'm telling you, there's some cool stuff that happens because now they want to win because they win too.

Justin Deese (16:49.57)

The other thing on efficiency is be on the lookout for how to be more efficient. Like what are things that you can do to improve the operation? And now if you're an owner or leader that is not in a truck day to day, or you're not in a role where you answer the phone and talk to customers on a day to day basis, which if you're listening to this, I hope you, you aren't any of those. And I hope you don't do any of that on a full time basis.

Which means if you, if you're not doing it, go ask those people how to be more efficient. Don't be scared to sit down and say, Hey, we're, we're struggling with this job. Let's let's call it re pipes. Like plumbing side. We're struggling on re pipes. What is it that we can do to be more efficient? Don't be scared to ask the team. Sit down, bring in some breakfast, have your install team sit and just ask them the simple question. I'm telling you, you will be absolutely amazed.

It's some of the things that you will learn. What's great about it is as you're thinking about efficiency and if billable efficiency is something that's even important to you. If you sit down with your team and go, listen, how do we take this? How do we take this? Job and how do we go from 12 hours to 10 hours? Just throw that challenge out to them. Whatever it is that they need.

Either it's either yes or no while you're sitting at the table. But if it's anything you can do, which hopefully there's nothing completely out of this world that that you can't get them to support them. Then now that they've come up with the idea, now you can go great on the next one. We're going to...

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Innehåll tillhandahållet av Justin Deese | Home Service Industries. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Justin Deese | Home Service Industries eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.

Show Information

Episode Number: 71

Date: January 27, 2025

Duration: 27:17

Host Contact Information

Host: Justin Deese

Website: JustinDeese.com

Contact: Justin@JustinDeese.com

Free Gift: copy of my eBook you can text 850-750-5505 or you can get a copy from www.FreedomBluePrintPodcast.com/ebook

Summary

In this episode of the Freedom Blueprint Podcast, Justin Deese discusses the importance of setting goals and having a plan to achieve them. He introduces the acronym 'GAME' which stands for Growth Focused, Automated, Motivated, and Efficient, and elaborates on each component. The conversation emphasizes the significance of a positive team culture, the role of automation in streamlining operations, and the need for efficiency to maximize profitability. Justin encourages listeners to take action and reflect on their business strategies to foster growth and success.

Takeaways

  • It's important to check in on your goals regularly.
  • Having a plan is crucial for achieving your resolutions.
  • Growth can mean different things to different people.
  • Automation should serve your business needs, not the other way around.
  • A positive team culture is essential for success.
  • Motivating your team leads to better performance.
  • Efficiency is key to maximizing profitability.
  • Engage your team in discussions about improving efficiency.
  • Set clear goals and share them with your team.
  • Take action today to improve your business strategies.

Chapters

00:00 Introduction and Goal Setting Reflection

04:26 The Game: Understanding the Acronym

06:45 Growth Focused: Expanding Your Business

09:09 Automation: Streamlining Your Operations

11:29 Motivation: Building a Positive Team Culture

14:44 Efficiency: Maximizing Productivity and Profitability

19:10 Conclusion: Taking Action and Moving Forward

Keywords

Goal setting, business growth, automation, team motivation, efficiency, leadership, productivity, business strategy, personal development, entrepreneurship

Transcript

Justin Deese (00:09.59)

Welcome to the freedom blueprint podcast. I'm excited to be hanging out with you today. And, listen, before we jump into, into today's topic. And I do have a really cool topic. I'm excited to talk about this topic. but before we do, want to check in, check in on one thing before we do, I want to check in on something with you. So, at the time this episode is being released, it is Monday, January 27th.

Which means we're not quite done with January, but how are you doing on your new year's resolutions or your goals for the year or whatever you call them? And I did an episode. Um, actually I think it was the first one of the year. We talked a little bit about smart goals and some other things, and I won't go into that, but, um, one of things I talked about was that there's a national quitters day, which is January 12th this year.

And I think what it came out to be as the second Friday of each year is national quitters day. And they say at that point, 50 % of people stop whatever their goal or resolution was, which I mean, resolution is just a goal. that's, that's really all that is, but, I'm not really sure why they use it. Well, I guess they use this resolution to, so they can, I don't know, feel good about the new year. I don't know. Anyways, point being is I hope that you're on the.

the half of that equation that is still driving forward and still going towards your goals. And listen, if you're off of your goals and you've kind of fallen off track, no harm, no foul, man, just get back on, get back on the bus, right? Get back on and start doing things in order to achieve your goals for the year. It's not too late. Still January. mean, gosh, you got, you still got a lot of time, a lot of time. So one of the things I think that people

get a little bit sideways on when they come up with resolutions or goals is they don't have a plan. And here's the deal. You gotta have a plan. It's no different than anything else you do in life. A really good analogy for us that are in the home service trades is if you're building a house, you've gotta have a blueprint. You've gotta have a step-by-step guide. You can't do the plumbing after the house is dry walled, right? That would make no sense. So.

Justin Deese (02:31.278)

Just make sure whatever your goals are, whatever resolutions you have for the year, just make sure you're sitting down, writing them down and working them backwards so that you can achieve your achieve your goals. So I didn't want to make today's topic about a goal setting or any of that. I know I've talked about that a lot. Um, I want to talk about a little bit of a different, uh, different topic, but before we get into that, I want to, I want to give you a free gift for coming in and hanging out with me. Um,

Which by the way, thank you. I appreciate all of you who, hang out and check out the podcast and send me really cool notes, and text messages. And it's just cool. and it is, it is, it makes it a lot more fun. It's like anything else in life. when it's, when you're doing good at it and people enjoy what you're doing, it just makes it more fun. But, I have a new ebook and the ebook ebook is called pipe dreams to payday.

It's just an ebook that I wrote. It kind of started out as that Jerry Maguire middle of the night thing. And then I finally got the whole thing done and it was great, but you can download a copy. All you got to do is text the word ebook to the number 850-750-5505. Download the word ebook to that number and you will get a free copy of the book. A lot of good information in there.

it's obviously based around, the fact that I've sold a couple of businesses and bought a couple of businesses. It's a little bit of a roadmap on, no matter whether you're in that part of your journey that you're ready to sell your business or not. I still think there's some, things in there you need to keep in mind so that when you do go to sell, you're ready and you're, you're ready to go and you're not playing the long game. or the short game. So let's dive into today's topic.

The topic today is about how are you playing the game? Yes, the game is an acronym. And one of the things about, business is I think sometimes we get a little bit sideways and we forget that it can be fun. Like nobody wants to run a business or be in business. That's no fun. It can be fun. There's nothing wrong with having a good time.

Justin Deese (04:55.214)

doing what it is you're doing. Matter of fact, that's the dream is to do something that you love to do. Um, and, and I think that if you were, if you're running your business, if you're leading your team and you're doing it and everybody's rowing in the same direction, it's just a lot more fun. Trust me, I've done it both ways. And when everybody's going in a different direction, it's not nearly as much fun as when everybody is.

Rowan in the same direction and fighting for the same fight and on the same mission. So that's kind of what inspired this today is I've caught myself a lot saying, you know, how we play the game and we play the game this way and we play the game that way. And finally, somebody called me out and it's like, I don't, you gotta, you gotta help break this down for me. And I thought, well, this be a good podcast episode. So, um, so here you go. So we're going to talk about it. So the game is an acronym and the acronym is.

growth focused, automated, motivated, and efficient. Right. And we'll dive into each of those here in just a minute, but, that's it. Growth focused, automated, motivated, efficient. Now we can go into, we don't, we don't want this to be a marathon, podcast episode. So I may actually go back in and break these down a little bit because there is a lot inside of each of these, but really the point of today.

is really for you just to think a little bit different about your business and you to think a little bit different about how you're going about your day so that you can really make sure that you're driving the way you want to drive. If you're not having fun, you're missing something. So that's what I want to get into today. So let's break down growth focus just a little bit. So are you growth focused? Are you thinking about growth now?

growth can mean different things to different people, right? So for some people it's, hey, if I hit the million dollar mark, for some it's 50 million, for some it's a hundred million, for some it's not revenue at all, for some it's profitability, which let's be honest, I hope that your goal is, even if your revenue goal is one of your focuses, I do hope profitability is one of the, it's more fun when you're making money, like it's just more fun. So growth focuses strive to expand really

Justin Deese (07:14.402)

Both your revenue. Well, it's really three things. So your revenue, your profits and your team, like you want to grow a strong team as a leader, especially when you're being growth focused, your, your attention should always be, how do I replace myself? And I think for a lot of people, that's a little bit scary because you're like, then what I'm going to do? What am I going to do then? But the truth is as your business grows, so does its needs.

Right? So, a $1 million business, that leader looks different than a $10 million leader. And that leader looks different than a hundred million dollar leader. It's so it's, it's growth, it's expansion. And really part of that should also be yourself. Right? So I said, there's going to be two things and now we've ended up before. So it's going to be your revenue, your profitability, building a strong team and building your personal leadership skills so that you can, can work on that and you can be continuously improving.

So think about this, what steps are you taking for your future to hit those, those four marks?

Justin Deese (09:09.6)

Next on our list is going to be automated. Now, automated can be a whole lot of things and we live in this automation world. There's AI, there's softwares now that we have that do all kinds of really cool, automation stuff. The trick I think to automation is not to get bogged down on the not efficient, right? So we're going back to, efficiency, but I think it's

I think it's really good to find whatever problem you've got going on and then look for automation solutions around it. Don't find automation solutions and figure out how to put them in your business. I hope that makes sense, but you should go look for automation as it helps and improves your life in your business. Don't go find an automation product service and then figure out how to plug it into your business. You're looking at it the wrong way.

Because the other way is going to allow you to focus on streamlining the process and really simplifying your operation. Again, go, go find the automation that best suits your business. Don't go find automation and figure out how to make it work into your business. That will get a little bit, a little bit sideways. And really when you're doing it that way, now what happens is you're, really empowering your business and your team to leverage technology again.

I hate to keep repeating that, but so many people go out and find a product or service and then go figure out how to plug in their business versus how does it serve your, how does it serve you and how does it serve your business as a, a way more impactful way in order to, to work with the efficiency of your, of your business and your operations.

Justin Deese (10:59.606)

Automation should really help reduce the manual tasks and really just again overall improve efficiency. So next on the list is going to be motivating or motivation, right? So as you're building your team. There needs to be this positive engaging culture that's that's happening. Cultures really in my opinion cultures at the root of everything. If you've got a team that there is a solid culture.

And again, everybody is aiming for the same goal. Dude, there's nothing that can stop that team from succeeding. Nothing. If you, if you think you have a good culture, this is be a pretty good test. If you think you have a good culture, but you're always off on your goals and what goals you have set, I would say that your culture might not be as good as you think it is. Right. I think that,

Well, and that's another thing too, is are you doing team goals? Right? That is very motivating to people. If they have a goal, know what direction I've seen owners where they have goals internally, they have goals for their business and they know what they want to do, but then they don't share it. And that doesn't do anybody any good because now you're going to be disappointed at your team for not hitting the goal. And your team's like, I don't even know about the goal. Like that would have been great information.

Let's call it January 27th, the day this, comes out. So make sure your team knows whatever the goals are that you have in order to be, to be able to make sure and motivate them and engage them and share the wins and the losses with them as well.

Justin Deese (12:44.332)

And really, as you do that too, what ends up happening is when your team is motivated and they're fired up and they're pumped up, they are going to take care of each other and your customers at a way better level. Like if you want to know, paradise, we call it long yaw. That's one of our core values and line up as a French Canadian term for, that little extra. So like Baker's dozen. And for us, that was always something that we, we talked about is.

is everybody rowing in the same direction and we can tell that a lot of times by the reviews we get or by technicians what they got going on. So, you know, you hear a lot about technicians. They, they know the trash has run that day or let's not use trash as an example. Let's use the, the, newspaper, not that anybody gets it, but back in the day, it used to be, we would teach technicians, you know, if you go to the house and you see the newspaper, pick it up and take it to the house and hand it to the customer. And, and I think.

There's a, there's this really cool mindset or not mindset shift, but there's this really cool thing that happens with a customer. Actually it is a mindset shift that the customer now looks at you as someone who is there being helpful versus just a broke fix kind of person. Right? So, when your team is all motivated and rowing in the same direction, they want to do that kind of line up stuff, but to, in order to make the team look better. And I think that's just such a cool, such a cool thing when that's happening.

Justin Deese (14:15.766)

And last, but certainly not least efficient, right? So you want to, obviously you want to be as efficient as possible. you want to maximize productivity, you want to minimize waste. I think we all know that, but there also has to be these other things in play to do that. So your team has to be motivated in order to be the most productive and minimize waste. They also had to be rewarded for that kind of thing.

for us, a lot of times we talk about billable efficiency, being a real good way to, compensate or bonus technicians is, is that will help them naturally police themselves to minimize waste and maximize productivity. Right. Because if, if you're only paying guys by the hour or girls, if you're only paying technicians or team members in general, by the hour, think about what is their motivation each day.

And the truth is it's going to be either get off, get home and go do whatever else they want to do as fast as possible, or it's going to be work as many hours as possible. Right? The only way to make more money. If you're only paying people by the hour, the only way for them to make more money is to work more hours. Right? So just, just think about that as you talk about, or as you think about how to maximize productivity and minimize waste, because efficiency is how we

are the most profitable, especially in our businesses. Right? So when you think about the two things that can kill your profit, the fastest in our space, the two things, the two things that can just hammer you down faster than anything else is going to be your labor and your material. It's the two things. so just think about that. So as you're, as you're being efficient and as you're thinking about

You know, do I play the game or how do I play the game better or am I even playing the game or is the game playing me? Like as you think about that, just think about how you're, how you're compensating your team. It matters, man. It matters because you want them to win when you win. Unfortunately, you can't really have a, we didn't make any money this month. So nobody gets paid. That's not really a thing as an owner of the business. That's, that's, that's part of the risk you take, but

Justin Deese (16:38.262)

If you give them a way to win when you win, man, I'm telling you, there's some cool stuff that happens because now they want to win because they win too.

Justin Deese (16:49.57)

The other thing on efficiency is be on the lookout for how to be more efficient. Like what are things that you can do to improve the operation? And now if you're an owner or leader that is not in a truck day to day, or you're not in a role where you answer the phone and talk to customers on a day to day basis, which if you're listening to this, I hope you, you aren't any of those. And I hope you don't do any of that on a full time basis.

Which means if you, if you're not doing it, go ask those people how to be more efficient. Don't be scared to sit down and say, Hey, we're, we're struggling with this job. Let's let's call it re pipes. Like plumbing side. We're struggling on re pipes. What is it that we can do to be more efficient? Don't be scared to ask the team. Sit down, bring in some breakfast, have your install team sit and just ask them the simple question. I'm telling you, you will be absolutely amazed.

It's some of the things that you will learn. What's great about it is as you're thinking about efficiency and if billable efficiency is something that's even important to you. If you sit down with your team and go, listen, how do we take this? How do we take this? Job and how do we go from 12 hours to 10 hours? Just throw that challenge out to them. Whatever it is that they need.

Either it's either yes or no while you're sitting at the table. But if it's anything you can do, which hopefully there's nothing completely out of this world that that you can't get them to support them. Then now that they've come up with the idea, now you can go great on the next one. We're going to...

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Freedom Blueprint for Home Services | HVAC, Plumbing, Electrical, Leadership, Business Growth
Freedom Blueprint for Home Services | HVAC, Plumbing, Electrical, Leadership, Business Growth podcast artwork
 
Show Information Episode Number: 71 Date: January 27, 2025 Duration: 27:17 Host Contact Information Host: Justin Deese Website: JustinDeese.com Contact: Justin@JustinDeese.com Free Gift: copy of my eBook you can text 850-750-5505 or you can get a copy from www.FreedomBluePrintPodcast.com/ebook Summary In this episode of the Freedom Blueprint Podcast, Justin Deese discusses the importance of setting goals and having a plan to achieve them. He introduces the acronym 'GAME' which stands for Growth Focused, Automated, Motivated, and Efficient, and elaborates on each component. The conversation emphasizes the significance of a positive team culture, the role of automation in streamlining operations, and the need for efficiency to maximize profitability. Justin encourages listeners to take action and reflect on their business strategies to foster growth and success. Takeaways It's important to check in on your goals regularly. Having a plan is crucial for achieving your resolutions. Growth can mean different things to different people. Automation should serve your business needs, not the other way around. A positive team culture is essential for success. Motivating your team leads to better performance. Efficiency is key to maximizing profitability. Engage your team in discussions about improving efficiency. Set clear goals and share them with your team. Take action today to improve your business strategies. Chapters 00:00 Introduction and Goal Setting Reflection 04:26 The Game: Understanding the Acronym 06:45 Growth Focused: Expanding Your Business 09:09 Automation: Streamlining Your Operations 11:29 Motivation: Building a Positive Team Culture 14:44 Efficiency: Maximizing Productivity and Profitability 19:10 Conclusion: Taking Action and Moving Forward Keywords Goal setting, business growth, automation, team motivation, efficiency, leadership, productivity, business strategy, personal development, entrepreneurship Transcript Justin Deese (00:09.59) Welcome to the freedom blueprint podcast. I'm excited to be hanging out with you today. And, listen, before we jump into, into today's topic. And I do have a really cool topic. I'm excited to talk about this topic. but before we do, want to check in, check in on one thing before we do, I want to check in on something with you. So, at the time this episode is being released, it is Monday, January 27th. Which means we're not quite done with January, but how are you doing on your new year's resolutions or your goals for the year or whatever you call them? And I did an episode. Um, actually I think it was the first one of the year. We talked a little bit about smart goals and some other things, and I won't go into that, but, um, one of things I talked about was that there's a national quitters day, which is January 12th this year. And I think what it came out to be as the second Friday of each year is national quitters day. And they say at that point, 50 % of people stop whatever their goal or resolution was, which I mean, resolution is just a goal. that's, that's really all that is, but, I'm not really sure why they use it. Well, I guess they use this resolution to, so they can, I don't know, feel good about the new year. I don't know. Anyways, point being is I hope that you're on the. the half of that equation that is still driving forward and still going towards your goals. And listen, if you're off of your goals and you've kind of fallen off track, no harm, no foul, man, just get back on, get back on the bus, right? Get back on and start doing things in order to achieve your goals for the year. It's not too late. Still January. mean, gosh, you got, you still got a lot of time, a lot of time. So one of the things I think that people get a little bit sideways on when they come up with resolutions or goals is they don't have a plan. And here's the deal. You gotta have a plan. It's no different than anything else you do in life. A really good analogy for us that are in the home service trades is if you're building a house, you've gotta have a blueprint. You've gotta have a step-by-step guide. You can't do the plumbing after the house is dry walled, right? That would make no sense. So. Justin Deese (02:31.278) Just make sure whatever your goals are, whatever resolutions you have for the year, just make sure you're sitting down, writing them down and working them backwards so that you can achieve your achieve your goals. So I didn't want to make today's topic about a goal setting or any of that. I know I've talked about that a lot. Um, I want to talk about a little bit of a different, uh, different topic, but before we get into that, I want to, I want to give you a free gift for coming in and hanging out with me. Um, Which by the way, thank you. I appreciate all of you who, hang out and check out the podcast and send me really cool notes, and text messages. And it's just cool. and it is, it is, it makes it a lot more fun. It's like anything else in life. when it's, when you're doing good at it and people enjoy what you're doing, it just makes it more fun. But, I have a new ebook and the ebook ebook is called pipe dreams to payday. It's just an ebook that I wrote. It kind of started out as that Jerry Maguire middle of the night thing. And then I finally got the whole thing done and it was great, but you can download a copy. All you got to do is text the word ebook to the number 850-750-5505. Download the word ebook to that number and you will get a free copy of the book. A lot of good information in there. it's obviously based around, the fact that I've sold a couple of businesses and bought a couple of businesses. It's a little bit of a roadmap on, no matter whether you're in that part of your journey that you're ready to sell your business or not. I still think there's some, things in there you need to keep in mind so that when you do go to sell, you're ready and you're, you're ready to go and you're not playing the long game. or the short game. So let's dive into today's topic. The topic today is about how are you playing the game? Yes, the game is an acronym. And one of the things about, business is I think sometimes we get a little bit sideways and we forget that it can be fun. Like nobody wants to run a business or be in business. That's no fun. It can be fun. There's nothing wrong with having a good time. Justin Deese (04:55.214) doing what it is you're doing. Matter of fact, that's the dream is to do something that you love to do. Um, and, and I think that if you were, if you're running your business, if you're leading your team and you're doing it and everybody's rowing in the same direction, it's just a lot more fun. Trust me, I've done it both ways. And when everybody's going in a different direction, it's not nearly as much fun as when everybody is. Rowan in the same direction and fighting for the same fight and on the same mission. So that's kind of what inspired this today is I've caught myself a lot saying, you know, how we play the game and we play the game this way and we play the game that way. And finally, somebody called me out and it's like, I don't, you gotta, you gotta help break this down for me. And I thought, well, this be a good podcast episode. So, um, so here you go. So we're going to talk about it. So the game is an acronym and the acronym is. growth focused, automated, motivated, and efficient. Right. And we'll dive into each of those here in just a minute, but, that's it. Growth focused, automated, motivated, efficient. Now we can go into, we don't, we don't want this to be a marathon, podcast episode. So I may actually go back in and break these down a little bit because there is a lot inside of each of these, but really the point of today. is really for you just to think a little bit different about your business and you to think a little bit different about how you're going about your day so that you can really make sure that you're driving the way you want to drive. If you're not having fun, you're missing something. So that's what I want to get into today. So let's break down growth focus just a little bit. So are you growth focused? Are you thinking about growth now? growth can mean different things to different people, right? So for some people it's, hey, if I hit the million dollar mark, for some it's 50 million, for some it's a hundred million, for some it's not revenue at all, for some it's profitability, which let's be honest, I hope that your goal is, even if your revenue goal is one of your focuses, I do hope profitability is one of the, it's more fun when you're making money, like it's just more fun. So growth focuses strive to expand really Justin Deese (07:14.402) Both your revenue. Well, it's really three things. So your revenue, your profits and your team, like you want to grow a strong team as a leader, especially when you're being growth focused, your, your attention should always be, how do I replace myself? And I think for a lot of people, that's a little bit scary because you're like, then what I'm going to do? What am I going to do then? But the truth is as your business grows, so does its needs. Right? So, a $1 million business, that leader looks different than a $10 million leader. And that leader looks different than a hundred million dollar leader. It's so it's, it's growth, it's expansion. And really part of that should also be yourself. Right? So I said, there's going to be two things and now we've ended up before. So it's going to be your revenue, your profitability, building a strong team and building your personal leadership skills so that you can, can work on that and you can be continuously improving. So think about this, what steps are you taking for your future to hit those, those four marks? Justin Deese (09:09.6) Next on our list is going to be automated. Now, automated can be a whole lot of things and we live in this automation world. There's AI, there's softwares now that we have that do all kinds of really cool, automation stuff. The trick I think to automation is not to get bogged down on the not efficient, right? So we're going back to, efficiency, but I think it's I think it's really good to find whatever problem you've got going on and then look for automation solutions around it. Don't find automation solutions and figure out how to put them in your business. I hope that makes sense, but you should go look for automation as it helps and improves your life in your business. Don't go find an automation product service and then figure out how to plug it into your business. You're looking at it the wrong way. Because the other way is going to allow you to focus on streamlining the process and really simplifying your operation. Again, go, go find the automation that best suits your business. Don't go find automation and figure out how to make it work into your business. That will get a little bit, a little bit sideways. And really when you're doing it that way, now what happens is you're, really empowering your business and your team to leverage technology again. I hate to keep repeating that, but so many people go out and find a product or service and then go figure out how to plug in their business versus how does it serve your, how does it serve you and how does it serve your business as a, a way more impactful way in order to, to work with the efficiency of your, of your business and your operations. Justin Deese (10:59.606) Automation should really help reduce the manual tasks and really just again overall improve efficiency. So next on the list is going to be motivating or motivation, right? So as you're building your team. There needs to be this positive engaging culture that's that's happening. Cultures really in my opinion cultures at the root of everything. If you've got a team that there is a solid culture. And again, everybody is aiming for the same goal. Dude, there's nothing that can stop that team from succeeding. Nothing. If you, if you think you have a good culture, this is be a pretty good test. If you think you have a good culture, but you're always off on your goals and what goals you have set, I would say that your culture might not be as good as you think it is. Right. I think that, Well, and that's another thing too, is are you doing team goals? Right? That is very motivating to people. If they have a goal, know what direction I've seen owners where they have goals internally, they have goals for their business and they know what they want to do, but then they don't share it. And that doesn't do anybody any good because now you're going to be disappointed at your team for not hitting the goal. And your team's like, I don't even know about the goal. Like that would have been great information. Let's call it January 27th, the day this, comes out. So make sure your team knows whatever the goals are that you have in order to be, to be able to make sure and motivate them and engage them and share the wins and the losses with them as well. Justin Deese (12:44.332) And really, as you do that too, what ends up happening is when your team is motivated and they're fired up and they're pumped up, they are going to take care of each other and your customers at a way better level. Like if you want to know, paradise, we call it long yaw. That's one of our core values and line up as a French Canadian term for, that little extra. So like Baker's dozen. And for us, that was always something that we, we talked about is. is everybody rowing in the same direction and we can tell that a lot of times by the reviews we get or by technicians what they got going on. So, you know, you hear a lot about technicians. They, they know the trash has run that day or let's not use trash as an example. Let's use the, the, newspaper, not that anybody gets it, but back in the day, it used to be, we would teach technicians, you know, if you go to the house and you see the newspaper, pick it up and take it to the house and hand it to the customer. And, and I think. There's a, there's this really cool mindset or not mindset shift, but there's this really cool thing that happens with a customer. Actually it is a mindset shift that the customer now looks at you as someone who is there being helpful versus just a broke fix kind of person. Right? So, when your team is all motivated and rowing in the same direction, they want to do that kind of line up stuff, but to, in order to make the team look better. And I think that's just such a cool, such a cool thing when that's happening. Justin Deese (14:15.766) And last, but certainly not least efficient, right? So you want to, obviously you want to be as efficient as possible. you want to maximize productivity, you want to minimize waste. I think we all know that, but there also has to be these other things in play to do that. So your team has to be motivated in order to be the most productive and minimize waste. They also had to be rewarded for that kind of thing. for us, a lot of times we talk about billable efficiency, being a real good way to, compensate or bonus technicians is, is that will help them naturally police themselves to minimize waste and maximize productivity. Right. Because if, if you're only paying guys by the hour or girls, if you're only paying technicians or team members in general, by the hour, think about what is their motivation each day. And the truth is it's going to be either get off, get home and go do whatever else they want to do as fast as possible, or it's going to be work as many hours as possible. Right? The only way to make more money. If you're only paying people by the hour, the only way for them to make more money is to work more hours. Right? So just, just think about that as you talk about, or as you think about how to maximize productivity and minimize waste, because efficiency is how we are the most profitable, especially in our businesses. Right? So when you think about the two things that can kill your profit, the fastest in our space, the two things, the two things that can just hammer you down faster than anything else is going to be your labor and your material. It's the two things. so just think about that. So as you're, as you're being efficient and as you're thinking about You know, do I play the game or how do I play the game better or am I even playing the game or is the game playing me? Like as you think about that, just think about how you're, how you're compensating your team. It matters, man. It matters because you want them to win when you win. Unfortunately, you can't really have a, we didn't make any money this month. So nobody gets paid. That's not really a thing as an owner of the business. That's, that's, that's part of the risk you take, but Justin Deese (16:38.262) If you give them a way to win when you win, man, I'm telling you, there's some cool stuff that happens because now they want to win because they win too. Justin Deese (16:49.57) The other thing on efficiency is be on the lookout for how to be more efficient. Like what are things that you can do to improve the operation? And now if you're an owner or leader that is not in a truck day to day, or you're not in a role where you answer the phone and talk to customers on a day to day basis, which if you're listening to this, I hope you, you aren't any of those. And I hope you don't do any of that on a full time basis. Which means if you, if you're not doing it, go ask those people how to be more efficient. Don't be scared to sit down and say, Hey, we're, we're struggling with this job. Let's let's call it re pipes. Like plumbing side. We're struggling on re pipes. What is it that we can do to be more efficient? Don't be scared to ask the team. Sit down, bring in some breakfast, have your install team sit and just ask them the simple question. I'm telling you, you will be absolutely amazed. It's some of the things that you will learn. What's great about it is as you're thinking about efficiency and if billable efficiency is something that's even important to you. If you sit down with your team and go, listen, how do we take this? How do we take this? Job and how do we go from 12 hours to 10 hours? Just throw that challenge out to them. Whatever it is that they need. Either it's either yes or no while you're sitting at the table. But if it's anything you can do, which hopefully there's nothing completely out of this world that that you can't get them to support them. Then now that they've come up with the idea, now you can go great on the next one. We're going to...…
 
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Freedom Blueprint for Home Services | HVAC, Plumbing, Electrical, Leadership, Business Growth
Freedom Blueprint for Home Services | HVAC, Plumbing, Electrical, Leadership, Business Growth podcast artwork
 
Show Information Episode Number: 70 Date: January 20, 2025 Duration: 27:17 Host Contact Information Host: Justin Deese Website: JustinDeese.com Contact: Justin@JustinDeese.com Free Gift: copy of my eBook you can text 850-750-5505 or you can get a copy from www.FreedomBluePrintPodcast.com/ebook Summary In this episode of the Freedom Blueprint podcast, Justin Deese explores the critical role of trust in leadership. He discusses the current state of trust in society, the consequences of a lack of trust within teams, and practical strategies for building trust, including setting clear expectations, accountability, and conducting one-on-one meetings. The conversation emphasizes that effective leadership hinges on understanding and connecting with team members, ultimately leading to a more productive and engaged workforce. Takeaways Trust is foundational in leadership and relationships. Current societal trust levels are alarmingly low. Lack of trust leads to high turnover and disengagement. Clear expectations are essential for team trust. Accountability should be balanced with recognition of achievements. Consistency in messaging builds trust over time. Empathy and open communication are vital for leaders. Training and empowering team members fosters trust. Integrity and authenticity are crucial for effective leadership. One-on-ones can significantly enhance team dynamics and trust. Chapters 00:00 The Importance of Trust in Leadership 02:11 Current State of Trust in Society 05:57 Consequences of Lack of Trust 09:37 Building Trust with Your Team 15:13 The Role of One-on-Ones in Leadership 27:04 Final Thoughts on Leadership and Trust Keywords leadership, trust, team dynamics, communication, accountability, empathy, one-on-ones, management, productivity, growth Transcript Justin Deese (00:23) Welcome to another episode of Freedom Blueprint podcast. Happy Monday. If you're listening to this episode, the day it drops, if not happy, whatever day you're listening, I hope you're having an amazing day and listen today's episode. We're going to get into a pretty big question here, which is, is trust important in leadership? Right? Is, is it actually important? And really today we're going to dive into a little bit more of that topic on the heart of trust in leadership. So, but hang on tight because before we jump into that, I want to give you a free gift. So I have a new ebook that is just come out. It's called from pipe dreams to pay day. And if you want to pick up a free copy, you can just text the word ebook to 8 5 0 7 5 0 5 5 0 5 Again, that number is 850-750-5505 and text the word ebook and you'll get a free copy of that book. I gotta tell you, it's a pretty good ebook. I mean, I'm certainly I'm biased, but it was a fun project. As most of you know, my wife and I wrote a book. Gosh, it's almost been five years ago now that we released the book called When Your Business Partner Is Your Spouse. I will tell you writing an ebook is a much shorter journey than than the other book, but there's a ton of value in it. It's not a super long read. I think there's a lot of really good content. I was trying to keep it really short and concise. So check it out again. Text the word ebook to 850-750-5505. So let's jump in today's topic. And today's topic is, is trust important in leadership? And I think if we, you know, it kind of first, if you hear that, you just automatically go away. Yeah, of course it is. But, but is it really right? I mean, we hear a lot of things about trust being, you know, the foundation of really any kind of relationship whatsoever. But, but I wanted to dive in a little bit of, on the side of leadership, cause from a relationship, obviously trust is, I mean, that could be the foundation of, of, I can't think of a relationship that that's not, but again, leadership is a little bit of a different animal. So I want to dive into that just a little bit today. Is trust a major, is trust a major part of your leadership? How crucial is it really? Let's find out. Truth is right now we live in a time where trust is probably at an all time low. I haven't done the research to know what percentage of whatever, but, but I think you'll probably agree with me right now. Trust is not at an all time high. It's probably more on the all time low. and the world that we live in right now. And really that's because, you know, people and organizations that we feel like that we feel like we're supposed to be able to trust. we don't anymore. And obviously the, the big one in the room is the mainstream media. That's a big one. financial institutions now there's, there's a lot of, shenanigans we'll say, that are, that are happening there. Government politicians, like there's, there's so many different, different things that were built that were kind of born with thinking that we're supposed to trust or. you know, growing up thinking that we're supposed to trust that if that have really started to kind of crumble over the last however many years, I don't even know how long it's been, but it's been a while. And it, and I'm sure as you heard just those couple little examples, I'm sure you have a few that you're thinking of on your list that you would give as an example of either people or organizations or foundations or whatever that you kind of have that a little bit of trust concerns or issues with. You know, really the ones that I that I talked about before scratch. So out of the list that I gave before, here's an interesting fact. And this is for the, for the older generation in the room. but Walter Cronkite was, was one of the first news anchored. Maybe he wasn't one of the first news anchors, but he was a big news anchors from the sixties to the eighties. And he was referred to as the most trusted man in America. Now think about that. Now, when you think about news anchors now does most trusted in America. even fall inside anything you would think of when it when it comes to that. I don't know. So let's dive into a little bit of, trust and not trust. And we're going to start with, with not trust. So really, and again, I think this is a little bit of an obvious point, but I'm going to bring it up and we'll get into some, specifics on how to increase, the trust that you have going on with your team. But let's go to without trust, because I think a lot of times when people hear, when they hear this topic, they, they go, yeah, of course, that's obvious. There should be trust. And then, and then realistically does their team trust them? And I think sometimes we don't ask the question. And I think sometimes we don't ask the question because maybe we don't want to know the truth. And really here's the deal. If we don't have trust, like if people don't have trust in their leadership, then I mean, productivity is certainly not at an all time high. Growth is not on fire and growing. And really some things that come from that are high turnover, gosh, high turnover. We're in an industry right now where a lot of people talk about not having enough people to do the job. Right? So it's always, it's, can't find any good people and nobody wants to work and all of those things. so if you don't have trust in your people and you have high turnover, that's just going to amplify that issue. Cause you know, if you, if you have good people and they just, there's a trust breakdown there. then they're gonna go find somewhere else to work. That's just kinda how that works. So high turnover, even the ones that stay, you never get buy-in from them. You're not gonna have buy-in if they don't trust you. Goals won't be important. Goals won't be important because realistically, there's a good chance that they're just kinda there to get a paycheck. Like they're just there getting a paycheck. And really when that kinda thing happens, there's no... you're not getting a hundred percent of output. Like you're getting just enough for somebody to get by, which is not a win for anybody. It's, it's not a win for you as the leader. It's not a win for the team member cause they're not progressing or growing or advancing or anything like that. And the other thing is, as a leader, if you don't have a lot of trust, I'm guessing you don't share vision. but if you do share vision and they don't trust you or don't trust your vision, you're just not ever going to get any buy-in. That's just. they're not going to buy in because they're not going to want to be a part of something that they don't trust. I will say I've, I've heard a lot of technicians, say that, that about places that they've worked, they're like, I worked in this place and they really wanted me to sell, sell, sell. And, know, I just had to be to lay my head down at night and go to sleep. And, no, I didn't take advantage of somebody. Now part of that's true, but part of that also is sometimes that's a reason that people give to. maybe not offer options. I'm gonna scratch that, cause that really is getting off into a rabbit hole. Hmm So one of the things that you can kind of do a little bit of a self evaluation on where you are on the trust factor. Obviously you can ask your team. I think if you just came out and asked them, you're, you're, probably going to give you whatever answer you want. There are actual ways to, do some, some asking, without them feeling like there's a recourse, but here's some things, that you can kind of ask yourself to see if trust is a foundation in your business and your leadership. So if you're asking yourself, how do I already, how do I, how do I know if I do or don't have trust in your team? Here's some ways to build trust in your team. First thing is, and this is gonna be a hard one to believe just because I think a lot of times people think that team, they don't want clear expectations, but they do. You've got to give your team members clear expectations, right? Very clear expectation. What is expected of them? What is their job? Nothing should ever be subjective. And I think that's one of the hardest things about running a service. Probably any business, but I've only run service business. So I'll speak to service businesses, which is having clear expectations that aren't, are, that are not subjective, clear. Did you hit it? Yes or no. so I think the more clarity you get on that, the better that gets for the team because now they're not guessing. And one of the worst things that a team member can do is guess if they're doing a good job or not. The other thing is accountability. accountability means, you know, there's a couple of things, but One of the things on accountability is if, if you give them clear expectations and they're not hitting those expectations, you have to let them know, Hey, I see you and I know that we're not hitting these and you need to have that conversation on the flip side of that. When there's clear expectations, if they are hitting it, you have got to make sure that you're leaning in to celebrate the win and not just using. you can't just be accountable when things go bad. Like there's gotta be a high five. There's gotta be both sides of it. the other thing with accountability is, is really leading by example. Right. always think about this as a parent and I want to say this a lot and I sometimes I do, but do as I do and not as I say, right? Like that's just such an easy way to just be like, do what I do, what I say, not as I do. And you'll be fine. So, clear expectations, accountability, two big parts. of having trust with your Saint with your team. The other thing is consistency, right? So if you're going to have clear expectations and there's going to be accountability, you have to be consistent about your message. You have to be consistent. Like you can't just blow up when something goes bad, which you shouldn't blow up when something goes bad anyways, but you should just be consistent with your messaging, right? So when someone does a good job, make sure you celebrate the win. And when there's not a, When they don't win, make sure that there's a little bit of a celebration on that. the, the saying correct and private praise and public comes to mind. and if you've never heard that term, I would, I would say that's something good to write down and remember, but praise and public correct and private is, is really, really good. And obviously, you know, when someone wins, let's celebrate it out in public. Let's, know, town square meeting. my gosh. Show and so did such a great job. But then when there is some corrective action that needs to take, it doesn't need to happen in front of anybody else. It needs to happen behind closed doors in private so that there is an open, honest conversation about what's going on. One of the other things is empathy and understanding and really encouraging and open communication and listening and being able to listen to what's going on and being able to handle that, that conversation. You know, a lot of times if you sit down with a technician and this is not something you normally do when you sit down with a, let's say a technician who's not, who's close rates, not where you want it to be. If you don't have very specific guidelines and clear expectations, I promise you what you're going to hear back. is going to be something to the effect of I don't get good calls or they all go to Jimmy or what, whatever kind of thing it is. So you, even if you don't buy into what's going on, you still have to be empathetic understanding and you still have to listen to that concern, which I know for a lot of us, we feel like we're too busy for that crap. Like just figure it out, go, go close a job, go sell a job. And the truth is, we have to make time and as a leader, that's our job. Like literally leadership is about clearing out the garbage out of the pathway of your team members so they can go be successful. I mean, that's literally the core, probably the single for me. Like when I think of leadership, that's the thing I think about. Your job is to clear the path so that they have a clear path to success. And, you know, these are some of the things that, that will get you there. Now, another thing is training. We have to train our team. They're not going to get better by just. going and messing it up over and over again. So we have to train, we have to invest the time, the effort, the energy, the money, like we just have to do it. You have to train how to learn every skill and it doesn't matter. I there's all kinds of new skills coming out, new tools, new whatever, we have to make a priority to training and then you have to empower them to go out and do what it is that you're training on. And again, This all goes back to clear expectations, accountability, consistency, empathy, right? You see how this is, this is all flowing here. another thing I've got on here is act with integrity, transparent, and authenticity. Those are three really, really big terms that I've kind of lumped into one thing and I've done it really on purpose because I don't, I don't want to go in like we can have a whole, series of podcasts about, about those things. But at the end of the day, As a leader, sometimes it's, easy to forget that we're human and it's easy to forget that we don't have to have all the answers. We're not perfect. You're our team does not expect us to be perfect. So what I'm going to with the, the point I'm getting to with this is if you mess something up, own it, don't just own it, own it to your team. Right? If you, if you completely limit, let's say you run a call with, with one of your tag, you're doing a You're doing a ride along or you yourself are still every now and again in a truck and selling you go to a house and we've all been there in front of a customer where we're like, this is just not going well. What is happening? Why? How do I get this train back on the track? And maybe you don't get it back on track or maybe you do, but those are really good stories to share with your team in order to get, to get them to really have that trust and authenticity in you as a leader is to not try to be perfect. We're not perfect. There's no perfect people like we're just not. And so the, the faster we get over that and the, and the quicker that we become human with our team and we're in the trenches with them and we, we acknowledge when we mess up. Now, again, you can not, you can acknowledge your wins too, but let's not spend all of our time beating our chest on. Look at this great thing that I did. Cause nobody likes that guy either. Let, let's be honest. So, so to kind of, to kind of wrap all this, this up as well. I think one of the, one of the exercises that you can do to kind of roll these things in and really ensure that, that trust and transparency, is happening in your business is by doing one to ones. And for anybody who listens to the show on a regular basis, I talk about one to ones. I think one to ones is one of those things that probably made the biggest, biggest impact on my business. When I first started doing this is probably 15 years ago and there was about a five year period of time where I knew what one to ones were. I knew I was supposed to be doing them. I had mentors telling me how important they were. So I had the information, but I didn't do squat with it. And so I'm sure some people listening, you can kind of relate to that. there's information, like you're like, I know the information, but I haven't applied the information, right? And then, the just known information that's not applied doesn't do us any good, right? It's, it's, I don't want to say worthless because it's not worthless, but until you applied, it doesn't really have a positive impact on your, on your life. And so finally I got to the point where in my, in my business, I was a little bit frustrated and by a little bit, I mean a lot and everything was a problem and I blamed everyone and every situation, um, except the person who is actually responsible for all that, which is me. which was as the late great Michael Jackson said, the man in the mirror. So when I finally got to the point in the business, said, you know what, I'm gonna make the time to start doing one-to-ones. There's like this really impactful, crazy thing that happened that really has kind of shifted, it's really shifted me and my leadership since I've done it. And I literally can remember the very first one. And I'm gonna tell you the story about it too, cause. I think it's kind of valuable, but I had a...…
 
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Freedom Blueprint for Home Services | HVAC, Plumbing, Electrical, Leadership, Business Growth
Freedom Blueprint for Home Services | HVAC, Plumbing, Electrical, Leadership, Business Growth podcast artwork
 
Show Information Episode Number: 69 Date: January 13, 2025 Duration: 20:11 Host Contact Information Host: Justin Deese Website: JustinDeese.com Contact: Justin@JustinDeese.com Free Gift: copy of my eBook: www.FreedomBluePrintPodcast.com/ebook Summary In this episode of the Freedom Blueprint podcast, Justin Deese discusses the importance of goal setting for 2025. He emphasizes the need for written goals, accountability, and a balanced approach to personal and professional aspirations. The conversation covers various types of goals, the significance of team involvement, and practical exercises like the Start, Stop, Continue method. Justin also delves into the SMART goals framework, providing insights on how to break down larger goals into manageable steps for success. Takeaways Set written goals for accountability and clarity. Review your goals regularly to stay on track. Involve your team in the goal-setting process. Use the Start, Stop, Continue exercise for team alignment. SMART goals should be specific, measurable, attainable, relevant, and time-bound. Break down large goals into smaller, actionable steps. Track your progress regularly to ensure accountability. Balance personal, professional, and health goals for overall success. Be honest with yourself about past goal failures. Stay motivated and keep pushing towards your goals. Chapters 00:00 Setting the Stage for 2025 Goals 02:49 Types of Goals: Personal, Professional, and Beyond 05:45 The Importance of Intentional Goal Setting 09:21 Team Goals: Start, Stop, Continue Exercise 12:32 SMART Goals: Breaking Down Your Objectives 17:13 Tracking Progress and Staying Motivated Keywords goal setting, 2025 goals, SMART goals, personal development, business growth, accountability, team goals, motivation, planning, success…
 
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Freedom Blueprint for Home Services | HVAC, Plumbing, Electrical, Leadership, Business Growth
Freedom Blueprint for Home Services | HVAC, Plumbing, Electrical, Leadership, Business Growth podcast artwork
 
Show Information Episode Number: 68 Date: January 6, 2025 Duration: 23:36 Host Contact Information Host: Justin Deese Website: JustinDeese.com Contact: Justin@JustinDeese.com Free Gift: copy of my eBook: www.FreedomBluePrintPodcast.com/ebook Summary In this episode, Justin Deese welcomes the new year, reflecting on personal and family experiences over the holidays while emphasizing the importance of setting and reviewing goals for 2025. He discusses the significance of being proactive in life, learning from past experiences, and the necessity of writing down goals to make them tangible. The conversation encourages listeners to embrace challenges, learn from failures, and take ownership of their paths to success in the new year. Takeaways Happy New Year and welcome to the first episode of 2025. We call it the mansion, which is a man shed. Are we ready to crush 2025? Goals that are not written down are just wishes. Fail early, fail often, and fail forward. You got this. You can crush 2025. Be aggressive, be aggressive. Magic happens when you have a plan. Take ownership and make sure that you are doing your part. Keep setting those goals and watch your business transform. Chapters 00:02 - Welcome and New Year's Excitement 02:15 - Building a Studio on the Farm 06:45 - Family Holiday Traditions and Military Son 15:30 - Holiday Routine Challenges 18:45 - Preparing for 2025 Goals 24:00 - Reflecting on 2024 Goals 30:05 - Approaches to Goal Setting: Passive vs. Aggressive 34:20 - Learning from 2024's Successes and Failures Keywords 2025, New Year, goal setting, reflection, personal growth, leadership, motivation, lessons learned, success, planning, When Your Business Partner is Your Spouse Kristen Deese and Justin Deese…
 
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Freedom Blueprint for Home Services | HVAC, Plumbing, Electrical, Leadership, Business Growth
Freedom Blueprint for Home Services | HVAC, Plumbing, Electrical, Leadership, Business Growth podcast artwork
 
Show Information Episode Number: 67 Date: December 30, 2024 Duration: 21:42 Host Contact Information Host: Justin Deese Website: JustinDeese.com Contact: Justin@JustinDeese.com Summary In this episode, Justin Deese discusses the significance of owning your day through intentional routines and goal setting, especially as the new year approaches. He emphasizes the importance of having a structured daily routine to enhance productivity, reduce stress, and achieve personal goals. By being intentional with time and planning, individuals can take control of their lives rather than letting the day dictate their actions. Justin shares his personal routine and encourages listeners to start small in their journey towards owning their day. Takeaways Owning your day is crucial for productivity. Most people fail to complete their New Year's resolutions. Setting specific, measurable goals is essential. A structured routine helps maintain focus and creativity. Accountability partners can enhance your routine. Morning routines can set the tone for the day. Being intentional reduces stress and increases control. Planning your day leads to better decision-making. Small changes can lead to significant improvements. Start with whatever time you have to be intentional. Chapters 00:00 Owning Your Day: The Importance of Routine 13:06 Intentional Living: The Power of Planning 20:02 Crushing the Day: Achieving Your Goals Keywords routine, new year's resolutions, goal setting, intentional living, productivity, self-improvement, daily routine, time management, accountability, personal development…
 
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Freedom Blueprint for Home Services | HVAC, Plumbing, Electrical, Leadership, Business Growth
Freedom Blueprint for Home Services | HVAC, Plumbing, Electrical, Leadership, Business Growth podcast artwork
 
Show Information Episode Number: 66 Date: December 23, 2024 Duration: 48:06 Host Contact Information Host: Justin Deese Website: JustinDeese.com Contact: Justin@JustinDeese.com Guest Contact Information Guest: Crystal Williams Company: Lemon Seed Email: Crystal@LemonSeedMarketing.com Guest Website: www.LemonSeedMarketing.com Lemon Seed Conference 2025 Summary In this episode, Justin Deese welcomes back a friend of the show, Crystal Williams from Lemon Seed Marketing. They dive into the intricacies of marketing in the Heating & Air Conditioning, Plumbing, and related trades. Crystal shares her insights from years of experience, emphasizing the importance of a comprehensive marketing plan and the role of brand awareness in achieving business success. They also discuss the challenges contractors face in planning and executing effective marketing strategies in the new year. Takeaways: Embrace marketing as a necessary component of your business strategy, not just an expense. Develop a comprehensive marketing plan that includes digital, direct mail, and mass media. Establish a strong brand presence to improve your market position and ROI. Be a vocal partner with your marketing vendors to ensure better performance. Consider an aggressive marketing spend in new markets to gain a competitive edge. Chapters: Introduction and Welcome (00:02) The Importance of Planning (00:52) Marketing as the Lifeblood (01:21) Challenges and Misconceptions (03:10) Developing a Comprehensive Strategy (03:49) Allocating Marketing Budgets (08:15) Crystal's Marketing Insights and Strategies (12:41) Keywords: Plumbing, HVAC, Air Conditioning, Electrical, Contractor, Freedom Blueprint Podcast, Justin Deese, Kristen Deese, When Your Business Partner is Your Spouse, Marketing Strategy, Brand Awareness, Digital Marketing, Comprehensive Marketing Plan, Business Growth, Podcast, Home Services Industry, Lemon Seed Marketing, Crystal Williams.…
 
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Freedom Blueprint for Home Services | HVAC, Plumbing, Electrical, Leadership, Business Growth
Freedom Blueprint for Home Services | HVAC, Plumbing, Electrical, Leadership, Business Growth podcast artwork
 
Show Information Episode Number: 65 Date: December 16, 2024 Duration: 17:30 Host Information Host: Justin Deese Website: JustinDeese.com Contact: Justin@JustinDeese.com FREE EBOOK: FreedomBlueprintPodcast.com/eBook Summary In this episode of the Freedom Blueprint podcast, host Justin Deese discusses his new eBook, 'From Pipe Dream to Pay Day,' which focuses on the essential steps and common mistakes to avoid when selling a home service business. He emphasizes the importance of preparation, understanding the selling process, and managing expectations. Justin also shares insights on different types of business transactions and highlights success stories from his experiences in the industry. The episode concludes with information on how to access the eBook and the value it provides for business owners. Takeaways Preparation is key when selling a business. Understanding the selling process can save you money. Avoid hiding issues when selling your business. Overestimating your business's value can kill deals. Selling a business is a personal journey. There are various types of business transactions. Transparency is crucial in business sales. Your business is often your largest asset. Success stories can provide valuable lessons. This eBook serves as a guide for long-term planning. Chapters 00:00 Introduction to the Freedom Blueprint Podcast 06:14 Common Mistakes When Selling a Business 12:30 Success Stories and Lessons Learned…
 
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Freedom Blueprint for Home Services | HVAC, Plumbing, Electrical, Leadership, Business Growth
Freedom Blueprint for Home Services | HVAC, Plumbing, Electrical, Leadership, Business Growth podcast artwork
 
Show Information Episode Number: 64 Date: December 9, 2024 Duration: 31:24 Host Information Host: Justin Deese Website: JustinDeese.com Contact: Justin@JustinDeese.com Guest Co-Host Info: Kristen Deese Guest Company:Virtual CFO for the Trades Guest Contact: Kristen@KristenDeese.com Guest Website: www.KristenDeese.com Summary In this episode of the Freedom Blueprint Podcast, Justin Deese and his wife Kristen discuss the challenges of running a home service business, particularly focusing on the costs associated with hiring technicians. They explore the various expenses involved in onboarding new hires, including training costs, uniforms, tools, and payroll. The conversation emphasizes the importance of measuring these costs to ensure effective management and to understand the return on investment for new hires. They also touch on the significance of having a structured training program to help technicians become revenue generators quickly. Takeaways Running a home service business is challenging and requires strategic planning. Understanding the costs associated with hiring technicians is crucial for business success. Onboarding new hires involves various expenses beyond just their salary. It's important to measure costs to manage them effectively. Training programs should focus on the most common tasks technicians will encounter. Trust but verify the skills of experienced technicians during the hiring process. A structured training program can help new hires become productive quickly. The cost of a technician in training can be significant, impacting overall business finances. Regular financial reviews can reveal surprising profitability and areas for improvement. Effective communication and planning are key to successful business operations. Chapters 00:03 - Introduction and Transition to Farm Living 02:21 - Weekend Visits and Building the "Mansion" 04:45 - Sharing on Social Media and Studio Setup 07:08 - The Cost of Hiring a Technician 09:24 - Essential Onboarding Costs and Components 11:32 - The Importance of Onboarding and Initial Expenses 13:55 - Concluding Thoughts and Effective Hiring Keywords home service business, hiring technicians, onboarding process, training costs, business growth, revenue goals, technician training, cost analysis, employee management, Freedom Blueprint Podcast…
 
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Freedom Blueprint for Home Services | HVAC, Plumbing, Electrical, Leadership, Business Growth
Freedom Blueprint for Home Services | HVAC, Plumbing, Electrical, Leadership, Business Growth podcast artwork
 
Show Information Episode Number: 63 Date: December 2, 2024 Duration: 29:31 Guest Contact Information Guest: Addy & Zack Deese Host Contact Information Host: Justin Deese Website: JustinDeese.com Contact: Justin@JustinDeese.com Co Host Contact Information CoHost: Kristen Deese Website: KristenDeese.com Contact: Kristen@KristenDeese.com Summary In this episode of the Freedom Blueprint podcast, host Justin Deese engages in a heartfelt conversation with his family Kristen, Addy, and Zack about the unique experiences of growing up in an entrepreneurial household. The discussion covers their unconventional education, memorable family trips in an RV, the lessons learned from military service, and their aspirations for the future. The family reflects on the importance of networking and how parenting influences leadership styles, providing insights into the dynamics of family life intertwined with entrepreneurship. Takeaways Growing up in an entrepreneurial family offers unique perspectives. Unconventional education can lead to valuable life experiences. Traveling in an RV creates lasting memories and lessons. Military service teaches the importance of connections. Networking is crucial for personal and professional growth. Different communication styles are needed for effective leadership. Children of entrepreneurs develop critical thinking skills. Experiences shape future career aspirations and choices. Family dynamics influence leadership and business practices. The journey of entrepreneurship is a shared family experience. Chapters 00:00 Introduction to Entrepreneurial Family Dynamics 02:58 Reflections on Unconventional Education 06:08 Memorable Experiences from the RV Journey 09:08 Life Lessons from the Marine Corps 11:50 Future Aspirations and Career Paths 15:07 The Importance of Networking 18:03 Parenting and Leadership Intersections…
 
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Freedom Blueprint for Home Services | HVAC, Plumbing, Electrical, Leadership, Business Growth
Freedom Blueprint for Home Services | HVAC, Plumbing, Electrical, Leadership, Business Growth podcast artwork
 
Show Information Episode Number: 62 Date: November 25, 2024 Duration: 55:14 Guest Contact Information Guest: Chris Yano Company: Ryno Strategic Guest Website: https://rynoss.com/ Podcast Host of: To The Point- Home Service Podcast https://podcasts.apple.com/us/podcast/to-the-point-home-services-podcast/id1496811695 Host Contact Information Host: Justin Deese Website: JustinDeese.com Contact: Justin@JustinDeese.com Summary In this episode of the Freedom Blueprint podcast, host Justin Deese interviews Chris Yano, founder of Ryno Strategic Solutions. Chris shares his journey from a small-town upbringing to becoming a leader in digital marketing for home services. He discusses the evolution of his company, the challenges of navigating a dynamic market, and the importance of accountability in partnerships. Chris also highlights the significance of understanding booking rates for business health and reveals Ryno's new branding and growth strategy, including a recent private equity partnership aimed at scaling the business further. In this conversation, Chris Yano discusses the merger of Blue Corona and Ryno, emphasizing the need for a reset in the digital marketing landscape. He explores the integration of AI in marketing, the importance of finding purpose after significant transitions, and the necessity of resetting personal life pillars. Chris shares insights on choosing the hard path for growth and the opportunities available in the trade industry, encouraging listeners to focus on self-improvement and leadership. Takeaways Chris Yano's journey began in the Midwest, focusing on helping small businesses. Ryno Strategic Solutions evolved from a small marketing firm to a major player in home services. Understanding the consumer's buying cycle is crucial for effective marketing. Accountability is key in partnerships; it's not always marketing's fault. Booking rates are a critical metric for assessing business health. Ryno's new branding reflects its growth and commitment to the industry. The company has adapted to market changes, especially during COVID-19. Chris emphasizes the importance of community service in business culture. Private equity partnerships can be a strategic move for growth. Building relationships in the industry has been vital for Chris's success. The merger of Blue Corona and Rhino was a strategic move to reset the digital marketing landscape. AI is a tool that should be used wisely in business. Finding purpose is crucial after significant life transitions. Resetting personal life pillars can lead to better overall well-being. Choosing the hard path often leads to greater growth and success. The trade industry is experiencing a resurgence of opportunities. Self-discipline is key to achieving long-term goals. important to take responsibility for one's actions and decisions. Continuous self-improvement benefits not only oneself but also the team and family. There are abundant resources available for learning and growth in today's world. Chapters 00:00 Introduction to Chris Yano and Ryno Strategic Solutions 05:10 The Evolution of Ryno's Services 11:11 The Importance of Accountability in Partnerships 17:58 Ryno's New Branding and Growth Strategy 24:54 Private Equity Partnership and Future Plans 30:37 Navigating the AI Landscape in Marketing 40:27 Resetting Life's Pillars 46:53 Choosing the Hard Path for Growth…
 
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Freedom Blueprint for Home Services | HVAC, Plumbing, Electrical, Leadership, Business Growth
Freedom Blueprint for Home Services | HVAC, Plumbing, Electrical, Leadership, Business Growth podcast artwork
 
Show Information Episode Number: 61 Date: November 18, 2024 Duration: 23:54 Host Contact Information Host: Justin Deese Website: JustinDeese.com Contact: Justin@JustinDeese.com Summary In this episode of the Freedom Blueprint podcast, host Justin Deese explores the age-old question of whether leaders are born or made. He discusses the importance of leadership in today's world, particularly in the context of the gig economy and the increasing options available to individuals. Deese outlines various traits that contribute to effective leadership, such as charisma, confidence, emotional intelligence, resilience, empathy, problem-solving abilities, adaptability, and team building. He concludes that while some traits may be innate, most can be developed through experience and effort, emphasizing that great leaders are ultimately made through hard work and determination. Takeaways Leadership is more important now than ever. The gig economy has changed the landscape of work. Charisma can be both innate and learned. Confidence is often a learned trait. Emotional intelligence is crucial for managing teams. Resilience is developed through experience. Empathy can be cultivated over time. Problem-solving skills are essential for leaders. Adaptability is a learned skill necessary for growth. Leaders are made through hard work and determination. Chapters 00:00 The Leadership Debate: Born or Made? 07:02 Traits of Effective Leaders 19:29 The Journey of Leadership Development Keywords leadership, born or made, traits of leaders, leadership development, emotional intelligence, resilience, adaptability, team building Transcript Justin Deese (00:06.465) Are they born or are they made? And I want to go over kind of some different approaches to thinking about it and have a good conversation with you about it. Justin Deese (01:02.552) Are leaders born or are they made? So today we're going to talk a little bit about leadership, specifically the question of, they, are leaders born or are they made? you know, this, this topic comes up pretty, pretty frequently. And, I really think it would just be a really good conversation and topic for us to talk about. And first off, I want to say this leadership as a, as a topic is just a, it's a huge topic, right? and it covers a lot of different areas and a lot of different angles. And so again, specifically, we're going to go into just a couple of things to kind of dive into more of the born or the made side of it. But here's my statement for you. My statement is this leadership right now is more important than it's ever been. I repeat that again to make sure you got that in your ear. It's leadership now is more important than ever. Now. I bet you're asking yourself the question, why, why would I say that? And to be honest with you, I'm glad you asked and I'm glad we're having this conversation because it's a it's a really good it's a really good question to ask. So I think one of the big topics on this is because. of what we have now in our world is people have more options than they have ever had before. I think a lot of times people talk about this gig economy, right? And they're like gig economy and if you don't know what that means, I'll give you the quick cliff note version, which is basically short-term work, right? So a gig economy is either short-term or freelance work as opposed to that permanent traditional job employment. And you know, now some examples of people that are, that are utilizing that gig economy for their employment or their income. mean, think about Uber and Lyft and DoorDash. Fiverr's another one Upwork. There's one that's called TaskRabbit for, you know, things around the house that you could use. So there's a lot of different apps out there that you can Justin Deese (03:26.257) participate in this gig economy. And, it's, easier now than ever, right? If, if you, if you go to work and you're like, I don't like my boss or I don't like whatever, and you decide to leave, there's a good chance you can get on an app. before you drive away in the parking lot, you can probably have picked up a gig to do something, to make some money. you know, I feel like it used to be, I'm going to say 20, 30 years ago, you know, people worked at the same job for however many years to get that gold watch. And it's just not the world we live in anymore. That's not, it's not the world we live in. And not only that, I think that next generation coming up, you know, we, we talk a lot about this, but I think flexibility is one of those things that they cherish like off, you know, being off flexibility, you know, a lot of those things are things that are very important to them that in the past and traditionally that hasn't been as important. So think a lot of times when people talk about the gig economy, think business leaders and the home service industries, they don't really take that into consideration, right? They think more about, mean, yeah, there's a gig you can go to for Uber and Lyft and DoorDash, but you know, who wants to do that? And my challenge to you is I would probably reshape your thinking just a little bit. So the reason I say that, is one, you have team members that have a lot of different skills and work in different roles in your business. And I know a lot of times when we talk about home service space, we traditionally think about the technician, right? Like the revenue generating technician. But let's be honest, there's a lot of different roles that happen in your business. whether you're a really large business or a small business, there's these roles that are happening, whether it be you know, the CSR role or the dispatching role or the accounting side of it or marketing or even sales. I mean, there's a lot of different types of variety of backgrounds that people have that work for your business, not just the one thing they do. A lot of times people like to do other things as well. And two, technicians are not really able to participate as much as technicians in this gig economy right now. Justin Deese (05:48.785) Now, trust me, when I say this, the big banks aren't the only people taking notice of our industry. They're not the only ones paying attention to what's going on in the home service space. mean, Google is paying attention. Amazon is paying attention. Walmart is even paying attention. And believe me, they're working diligently right now to figure out how they can have a piece of the pie. Now Google obviously has a giant, giant, giant. Piece of the pie is anybody who deals with marketing or does any type of digital marketing knows that Google's got a huge part of it. But I can promise you they're trying to figure out along with the Amazons and the the Walmarts of the world. How can they be a part of this industry? How can they be a part of this? This industry and and I think that's probably going to shift towards kind of a gig economy, so to speak. so with those things, that's really why. That's really why I make the statement of leadership now is as important as ever. And again, it comes down to people just having more options than they've ever had before. Justin Deese (07:02.802) So let's get back to the question hand. So I wanted to make that statement, but I want to get back to the question, which is, are leaders born or are they made? And so I want to go over a couple of traits. So I want to go over eight different traits of leaders and leadership, and then we can kind of talk through each one and figure out together if we feel like these are traits that people are born with, or are they traits that people learn? And I don't know, my goal for today is for us to get through this together and then go, yeah, we can make a definitive decision on are leaders born or are they made? So one of the number one traits I feel like that is really important when it comes to leadership is charisma, right? I think charisma is really important. People want, people are attracted to people that are you know, influential people and a lot of that has to do with charisma. So, you know, to answer the question, are they born? Is it made? you know what? I think the answer is a little bit of both. mean, certainly people, naturally are more charismatic than other people. but I mean, let's be honest, there is a, there's a book for just about anything or a YouTube channel, or dare I say a podcast, there could be even a podcast for, you know, being more. charming or influential or inspiring or motivating to a team. So, so number one being charismatic, I'm going to say both. I'm going to say that yes, you can be born with it, but you can also learn how to be a little bit more charismatic. So that's my, that's my first thing. I'm curious to know what your answer on that is. Tube, let's go to the next one. So the next one is going to be confidence. Confidence is very, very important when it comes to leadership. Now, confidence is not the same as arrogance, as I'm guessing anybody who listens to this would agree with me. There's a difference between being confident and being an arrogant person. right, so confidence. you know, confidence sometimes can come from a variety of different places. You know, sometimes it can come from Justin Deese (09:23.445) experience and doing something you can become more confident. you know, experience and being good at something obviously gives you more confidence versus not. so I, you know, for me again, same thing. I think that you could be born naturally with a little more confidence, but I, gotta say, I think most of most people that are confident is that as a learned trait. I'm going to, I'm to put that in the list of learned, learned traits versus. born. that's, that's my answer on that. The next one is going to be, let's go in emotional intelligence. Emotional intelligence. So if you don't know what that means, it's really the, ability to understand and manage emotions, right? So can you, can you manage the emotions of other people? Can you, you know, conflict resolution, can you, can you manage that part of it? Can you, Make sure to, know, when you have a major issue, are you able from a leadership standpoint to go in and resolve this issue? And my answer on that one is, is going to be learned. I think it's, I think that's a learned behavior. think, I think naturally people are not really interested in solving other people's problems. They're not interested in conflict resolution. I think most of the time, I think Yeah, for me, I'm going to say this for me, I think I'm pretty good at conflict resolution. And, but I, but I feel like I've, I'm good at it, but I've also worked at it. Like that's not something that has, that has been natural for me. because usually when there's conflict, I just, I don't want to be around it. Like I'd rather just go the other way or go find something else to do. And I think that's kind of a natural, I think that's natural for most people. But yeah, so I'm going to put that in the column of learned. So next we've got resilience. Are you resilient? Do you have that rubber band effect? Like if somebody pulls you back, you going to pull back or are you going to pull out and stretch too far and be no good as a rubber band anymore? So resilience is, know, how do you handle setbacks? How do you handle failure? How do you handle those kinds of things? Because Justin Deese (11:50.807) you know, it's, not easy. And from a leadership perspective, I'm going to say this about, about leadership and resilience to your team. If you're, which you, if you're listening to this, there's a good chance you're in a leadership, you're a leader, right? Now, whether you're in the role or not of a leader is a different story. leadership has nothing to do with title period. It just does not. so you can be in a leadership role without having the title of fill in the blank manager. or whatever, but your team and the people around you, actually, I'm going to take that back. I'm going to take back the team. I'm going say that people around you, they are watching what you do and what you say and what you don't do and what you don't say. Right. So I think resilience is one of those things where people watch you if you mess something up, but man, they almost pay closer attention to see how you react to it. Is that the type of person who's going to get up and solve the problem and keep moving? I think that from a resilience standpoint, think the my answer and I'm curious to know what your answer is, but my answer is going to be this is a made, this is a you learn resiliency, right? You learn to do it. So that's my answer on that one. Next on the list is going to be empathy. You know, empathy is one of those things where in order to be an effective leader, do have to have empathy. You do have to be empathetic to those around you. You can't be the kind of person that when someone has a problem, whether you care about it or not. you know, you know, sometimes people have baby mama drama that you're not really all that interested in having a conversation or listening to or whatever, but you still have to be empathetic to what is going on in that person's life. I think empathy is one of those things where people naturally, I think, are born more empathetic than other people. But again, like anything else, I also think that you can learn. It's a learned skill. think that you can learn to listen to people. I think you can learn to pay attention to what's going on and Justin Deese (14:13.288) You know, be empathetic. It doesn't mean solve the problem. It doesn't mean, you know, just means be empathetic. Like listen and support the team and the environment around you. So I'm going to put that one on. It could go either way, but again, I think made. I think it's a learned habit. I think you can learn to be empathetic or more empathetic, I should say. Next on our list is problem solving abilities. So. Are you able to solve problems? And when I think about problem solving, problem solving is pretty critical when it comes to leadership skills, I think, because in order to problem solve, especially like think about, think about in times of crisis, right? Like think back to when COVID first became a thing, you had a problem solve, right? And we didn't even know what the problem was, but the biggest thing you had to do was you had to stay calm. You had to analyze what all was going on. And then you had to come up with a plan on how to, you know, well, inspire, motivate, sometimes retrain, learn new. We were all learning things during this, this period of time. So, problem solving, think is is a big one. And I think that one's going to be made as well. I don't think, I don't know, problem solving abilities to me is like walking. Like when we were born, we didn't know how to walk. We had to learn, we had to train, we had to walk basically and you the whole walk before you run. think problem solving abilities that's that's what that's going to fall under as well. So next on our list we have adaptability and man the skill to adjust I think adaptability flexibility I know for me as a core value this is this is a big one for me. I know when Gist and I were creating Paradise Home Service at the beginning and we were kind of doing our core values. know, adaptability and flexibility was really at the core of what we talked about the most with the team because we knew we were wanting to grow and scale very quickly. And we knew in order to do that, we would need team that were able to adapt and be flexible. And at the same time as a leadership, we had to be able to do that. So, you know, we had to be able to adjust to new things that were happening. Justin Deese (16:37.433) We had to be able to embrace the change going on around us. And I'm gonna even say and stay positive with it, right? I mean, again, not to, this is not all about COVID, but here we go. We're gonna talk about COVID again. We had to embrace the change. We had to go, okay, cool. So yeah, I don't know what this is gonna look like, but what we are gonna do is we're gonna forge ahead and we're gonna make the most out of what we've got. And we're gonna stay positive. We're gonna stay focused. sure we're going to shift some things we got going on, but we're going to go out and we're going to grind for a little bit. We're going to come back and we're going to reevaluate and figure out where do we need to adapt. So I think adaptability, I think that's a made skill. I think that's one of those things. It's a learned habit and a learned trait that is not born. So yeah, so that one's going to go under that category. And last, we have team building. And this one I really like. Because I think team building is one of those things where you almost need all these, well, not almost, you need all these other skills in order to even begin to do this team building part of it, right? So you've got to be able to read and understand people and you've got to have a little bit of charisma and confidence in order for people to want to be on your team in order to build it. And you know, if... your team members and as you're building a team problems always arise and if you're not, if you have zero empathy whatsoever, it's going to be very difficult to get people to, to follow you and want to be on your team. So, I think this is, I think a lot of times this is learned through like leadership training and, and hands on practice and sometimes even hands on messing it up. Like sometimes you, you learn how to do things. I know for me, You know, the lessons I learn are the ones that are the most expensive and they hurt the most. Those are the ones that typically are the lessons that stick. and that I go through. So for the majority of those eight and listen, I know there is a lot of different other attributes that fall under leadership. Like as I think about it now, you know, I think about vision and I think about integrity to very critical parts to, Justin Deese (19:01.646) to leadership, to kind of leadership characteristics. And listen, and so really that kind of rounds it out with 10. I was gonna talk about eight, but there you go, there's 10, vision and integrity. But I think these things, all of them, you can be born with some of them, and most of them are learned, right? I mean, most of these habits can be learned, and some of them are even affected by environmental, and I don't mean the small outside, but. the people that you surround yourself with. Right. So, you know, think the people that you surround yourself with can, can really play an effective part of, do you have these other, know, do you have these critical skills or these skills in order to be a good leader? So let me tell you a...…
 
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Freedom Blueprint for Home Services | HVAC, Plumbing, Electrical, Leadership, Business Growth
Freedom Blueprint for Home Services | HVAC, Plumbing, Electrical, Leadership, Business Growth podcast artwork
 
60 | High Fives and High Growth: How Levi Torres Transformed a Small Plumbing Business into an Industry Leader Show Information Episode Number: 60 Date: November 11, 2024 Duration: 31:37 Host Contact Information Host: Justin Deese Website: JustinDeese.com Contact: Justin@JustinDeese.com Guest Contact Information Guest: Levi Torres Company: High 5 Plumbing Guest Contact: Levi@High5Plumbing.com Guest Website: www.High5Plumbing.com Summary In this episode of the Freedom Blueprint podcast, Justin Deese interviews Levi Torres, co-founder of High Five Plumbing. They discuss Levi's journey from a plumbing apprenticeship to starting his own company, the unique branding strategies that set High Five Plumbing apart, and the explosive growth the company has experienced by expanding into HVAC and electrical services. Levi emphasizes the importance of having a clear vision and mission, creating a culture of raving fans, and the necessity of implementing changes quickly to adapt to the market. Takeaways Levi started plumbing at 16 with an apprenticeship from his dad. High Five Plumbing was founded in 2012 with a unique brand identity. The transition to service plumbing was driven by cash flow issues. Building a brand around the concept of a 'high five' created a unique customer experience. The company experienced explosive growth after implementing a clear vision and mission. High Five Plumbing expanded into HVAC and electrical services in response to customer demand. Creating raving fans is essential for business growth in the service industry. The importance of having a culture that embraces change and innovation. Levi encourages business owners to seek help and implement new ideas quickly. A strong brand identity can help differentiate a business in a competitive market. Chapters 00:00 Introduction to High Five Plumbing 03:02 The Journey of Levi Torres 05:56 Transitioning to Service Plumbing 09:02 Building a Unique Brand Identity 12:11 Explosive Growth and New Divisions 15:01 Creating Raving Fans 18:08 The Importance of Vision and Mission 20:50 Expanding into Electrical Services 24:04 Implementing Change and Seeking Help Keywords plumbing, business growth, brand identity, HVAC, electrical services, customer service, entrepreneurship, High Five Plumbing, Levi Torres, vision and mission…
 
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Freedom Blueprint for Home Services | HVAC, Plumbing, Electrical, Leadership, Business Growth
Freedom Blueprint for Home Services | HVAC, Plumbing, Electrical, Leadership, Business Growth podcast artwork
 
Show Information Episode Number: 59 Date: November 4, 2024 Duration: 45:00 Host Contact Information Host: Justin Deese Website: JustinDeese.com Contact: Justin@JustinDeese.com Co-Host Contact Information Co-Host: Kristen Deese Company: Virtual CFO for the trades Guest Contact: Kristen@KristenDeese.com Guest Website: www.KristenDeese.com Service Nation: Michael Rudowitz mrudowitz@ServiceNation.com www.ServiceNation.com Summary In this episode of the Freedom Blueprint podcast, Justin and Kristen Deese recap their experiences at the recent Service World event. They discuss the highlights of the event, including the keynote speakers, workshops, and the importance of networking. The couple shares insights on finding your tribe within the industry and the value of engaging with others. They also reflect on their live podcast experience and the positive feedback received from the audience. In this conversation, Kristen and Justin reflect on their experiences at a recent industry event, discussing the emotional impact of influential figures in the trades community, the importance of avoiding overwhelm by focusing on key takeaways, and the power of vision boards in setting and achieving goals. They also explore the role of AI in modern business practices and share their excitement for future events and opportunities in the industry. Takeaways Service World continues to improve with each event. Keynote speakers can significantly enhance the event experience. Longer workshops allow for deeper learning and implementation. Networking is crucial for business growth in the home service industry. Finding your tribe can lead to meaningful connections. Live podcasts provide unique interaction opportunities. The importance of stepping outside your comfort zone. Audience engagement can transform a panel discussion. Disney properties offer a unique event atmosphere. Preparation and practice are key to successful presentations. The emotional journey of industry leaders can inspire others. Focusing on a few key takeaways can lead to better implementation. Vision boards are a powerful tool for goal setting and visualization. Celebrating small wins is essential for personal growth. AI is a valuable tool but should be used wisely. Technology is rapidly evolving and should be embraced. The importance of community and support in the trades industry. Future events provide opportunities for learning and networking. Personal growth and experiences are often more valuable than material items. Engaging the younger generation is crucial for the future of trades. Chapters 00:00 Introduction and Overview of Service World 03:00 Keynote Speakers and Event Highlights 05:58 Workshops and Training Summit Insights 09:03 Networking and Finding Your Tribe 11:59 Panel Discussion and Audience Engagement 14:49 Live Podcast Experience and Reflections 21:32 Emotional Reflections on Industry Impact 24:01 Avoiding Overwhelm: Focus on Key Takeaways 26:46 The Power of Vision Boards 30:14 Celebrating Wins and Setting Goals 34:40 Embracing Technology: The Role of AI 45:51 Looking Ahead: Future Events and Opportunities Keywords Service World, keynote speakers, workshops, networking, business growth, home service industry, event highlights, audience engagement, live podcast, finding your tribe, industry impact, vision boards, AI technology, event takeaways, personal growth, emotional reflections, goal setting, trades community, technology adoption, future events…
 
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Freedom Blueprint for Home Services | HVAC, Plumbing, Electrical, Leadership, Business Growth
Freedom Blueprint for Home Services | HVAC, Plumbing, Electrical, Leadership, Business Growth podcast artwork
 
Show Information Episode Number: 58 Date: October 28, 2024 Duration: 41:16 Host Contact Information Host: Justin Deese Website: JustinDeese.com Contact: Justin@JustinDeese.com Guest Contact Information Guest: Joe Crisara Guest Contact: Joe@ServiceMVP.com Guest Website: www.ServiceMVP.com Gift to listeners: Free Book Offer-Email Joe@ServiceMVP.com and in the SubjectLine put FREE BOOK- FREEDOM BLUEPRINT Summary In this episode of the Freedom Blueprint Podcast, host Justin Deese interviews Joe Crisara, known as America's Service Sales Coach. Joe shares his journey from being $450,000 in debt to becoming a successful sales coach and author. He discusses the importance of value-based selling, customer communication, and the lessons learned from his struggles. Joe emphasizes the significance of securing payment before starting work and the personal nature of sales. He also explores the role of AI in enhancing service delivery and training in the industry. Takeaways It's not what you know, it's who you know. Making people laugh while learning increases engagement. Value-based selling connects with technicians. Customer communication is key to success. Don't start working until you secure payment. Sales is personal; build relationships with clients. Understanding your client's background is crucial. Offer premium, mid-range, and economy choices. AI can enhance human capabilities in service. Investing in training leads to increased sales. Chapters 00:00 Introduction to Joe Crisara 03:15 The Journey Behind the Book 06:17 Value-Based Selling and Customer Communication 12:42 Lessons from Struggles: From Debt to Success 18:40 Sales Strategies for Contractors 30:12 The Role of AI in the Service Industry Keywords Joe Crisara, Service MVP, sales coaching, customer service, value-based selling, AI in service industry, contractor success, service training, communication skills, business growth…
 
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Freedom Blueprint for Home Services | HVAC, Plumbing, Electrical, Leadership, Business Growth
Freedom Blueprint for Home Services | HVAC, Plumbing, Electrical, Leadership, Business Growth podcast artwork
 
Show Information Episode Number: 57 Date: 10/21/2024 Duration: 47:10 Host Contact Information Host: Justin Deese Website: JustinDeese.com Contact: Justin@JustinDeese.com Guest Contact Information Guest: John & Vicki LaPlant Guest Contact: vlaplant@servicenation.com Website: www.josephgrohfoundation.org Facebook: www.facebook.com/JosephGrohFoundation Linkedin: https://www.linkedin.com/company/josephgrohfoundation/ Summary In this episode of the Freedom Blueprint Podcast, I get to interview industry LEGENDS John & Vicki LaPlant live from Service World Expo 2024. They discuss their journey in the home service industry, the importance of embracing technology, understanding financials, and planning exit strategies. The conversation also highlights the impact of the Joseph Groh Foundation, which supports individuals in the industry facing life-altering challenges. The episode concludes with reflections on the future of the industry and the importance of small businesses in the economy. Takeaways Running a home service business is challenging but rewarding. Embracing technology is crucial for efficiency and productivity. Understanding financials is key to business success. Planning for an exit strategy should start today. The Joseph Groh Foundation provides vital support to industry members in need. Networking and sharing experiences can lead to significant growth. The industry has seen transformative changes in leadership and culture. Small businesses are the backbone of the economy. Continuous learning and adaptation are essential for success. The future of the industry is bright with opportunities for young professionals. Chapters 00:00 Introduction to the Freedom Blueprint Podcast 01:00 Live from Service World Expo 2024 07:02 The Journey of John and Vicki LaPlante 12:02 Embracing Technology in Home Services 17:46 Understanding Financials for Business Success 23:47 The Importance of Exit Strategies 29:53 The Joseph Groh Foundation: Giving Back 36:04 Looking Ahead: The Future of the Industry Keywords Home service business, Service World Expo, John LaPlant and Vicki LaPlant, financial management, exit strategies, Joseph Groh Foundation, industry insights…
 
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