Amazon vs. Brand Identity: Are You Missing Out?

The Upside

In this episode, hosts Zamir and Ali dig into the controversial topic of why some brands refuse to sell on Amazon. With a lively back-and-forth, they explore whether the notion that Amazon devalues brand identity is still valid, or if these brands are simply missing out on a huge opportunity.

The conversation challenges the idea that Amazon is a ‘cheap’ marketplace, arguing that it has evolved into a vital platform for serious brands. Zamir expresses his frustration with businesses that consider themselves “too cool” for Amazon, while Ali acknowledges that some brands may have a different perspective, even though they might be outdated.

The duo discuss how challenger brands are capitalising on Amazon to disrupt industries, and how refusing to sell on the platform could leave businesses vulnerable to competitors taking market share. This episode offers practical insights for brand managers, e-commerce professionals, and entrepreneurs navigating the rapidly changing landscape of online retail.

Key Takeaways:

• The view of Amazon as a low-value marketplace is no longer accurate. Avoiding the platform can mean missing significant opportunities.
• With over 80% of UK consumers shopping on Amazon, brands can’t afford to ignore its reach.
• Smaller, agile brands are using Amazon to challenge bigger players and win market share by meeting consumer demand.
• Brands need to ask themselves whether they’re leaving money on the table by avoiding Amazon.

Quote of the Episode:

“If you want people to buy your product, get on Amazon. What are you waiting for?” — Ali