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Rahul Srinivasan, CEO of Boundaries North | Most Exciting Company in Cricket | Ep 6 🏏🇨🇦

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Boundaries North is one of the most innovative and exciting organizations in the cricket world today.

It’s a private company that formed a partnership with Cricket Canada in 2023 to monetize their full set of commercial rights – sponsorship, broadcast and merchandising.

In this week’s podcast we spoke to CEO Rahul Srinivasan: a former Canadian youth international cricketer who also worked in Canada’s professional rugby league solving similar problems.

Excited by the investment in cricket in the USA over the last few years, Srinivasan and his partners decided the same could be done for cricket in Canada.

Even though Boundaries North has only been active for 18 months, they’ve already put up some huge wins including major sponsorship deals for Cricket Canada with global brands such as Coke, TD, Nissan, and A&W.

But they’re doing a lot more than just monetizing rights – they’re helping drive infrastructure and grassroots development across Canada.

It’s an exciting conversation where Rahul talks about the specifics of Boundaries North’s business model, the details of its playbook, and their collective vision for the future of cricket.

For anyone who cares about Associate Cricket, or is interested in creative ways to grow the sport everywhere, this episode is a must watch.

ABOUT CRICEXEC

Cricket’s only trade publication. We cover the industry off the field -- the people, organizations, and deals that drive the sport.

To read the latest industry news: https://www.cricexec.com

Subscribe to us on YouTube to get more great content!

Follow us on all other social platforms: @cricexec

Subscribe to our free "daily briefing" newsletter, delivered every weekday and read by top executives throughout the industry: https://www.cricexec.com/subscribe/

  continue reading

10 episoder

Artwork
iconDela
 
Manage episode 438339189 series 3587515
Innehåll tillhandahållet av cricexec. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av cricexec eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.

Boundaries North is one of the most innovative and exciting organizations in the cricket world today.

It’s a private company that formed a partnership with Cricket Canada in 2023 to monetize their full set of commercial rights – sponsorship, broadcast and merchandising.

In this week’s podcast we spoke to CEO Rahul Srinivasan: a former Canadian youth international cricketer who also worked in Canada’s professional rugby league solving similar problems.

Excited by the investment in cricket in the USA over the last few years, Srinivasan and his partners decided the same could be done for cricket in Canada.

Even though Boundaries North has only been active for 18 months, they’ve already put up some huge wins including major sponsorship deals for Cricket Canada with global brands such as Coke, TD, Nissan, and A&W.

But they’re doing a lot more than just monetizing rights – they’re helping drive infrastructure and grassroots development across Canada.

It’s an exciting conversation where Rahul talks about the specifics of Boundaries North’s business model, the details of its playbook, and their collective vision for the future of cricket.

For anyone who cares about Associate Cricket, or is interested in creative ways to grow the sport everywhere, this episode is a must watch.

ABOUT CRICEXEC

Cricket’s only trade publication. We cover the industry off the field -- the people, organizations, and deals that drive the sport.

To read the latest industry news: https://www.cricexec.com

Subscribe to us on YouTube to get more great content!

Follow us on all other social platforms: @cricexec

Subscribe to our free "daily briefing" newsletter, delivered every weekday and read by top executives throughout the industry: https://www.cricexec.com/subscribe/

  continue reading

10 episoder

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