Pre-suasion: Building Consumer Trust Before Conversion

Ecommerce Traffic & Conversion Podcast

What is pre-suasion and how can it positively impact your ecommerce strategy?

Join Scott Brandley and DJ Sprague as they discuss the concept of pre-suasion, its impact on search results, and strategies for building a positive online reputation. In this episode, they discuss various studies and surveys conducted to understand consumer behavior, trust in online reviews, and preferences for search results.

Understand the importance of maintaining a positive reputation across multiple review platforms, leveraging social proof, and securing top positions in search results to influence consumer decisions.

Don’t miss out on this week’s episode of the Ecommerce Traffic & Conversion Podcast, where they share the significance of credibility and trustworthiness in shaping consumer perceptions and driving traffic and conversions.

Learn how to become a Reputation King with our free online reputation management handbook for ecommerce. Get yours now at https://www.reputationking.com/

Shopper Approved has been a leader in the review industry for over a decade, driven by an entrepreneurial spirit. The company's remarkable success is evident in its consecutive appearances on the Inc. 500 list as one of the fastest-growing privately held companies in America. Shopper Approved is renowned for being a strategic, results-driven review platform, known for developing highly effective tools that yield superior results for clients compared to other review companies.

Connect with us:

Website: https://www.shopperapproved.com/

LinkedIn: https://www.linkedin.com/company/shopperapproved/

X: https://twitter.com/shopperapproved

Facebook: https://www.facebook.com/shopperapproved/

Instagram: https://www.instagram.com/shopperapproved/

Scott Brandley is an expert in reviews, social proof, and behavioral design. He is the co-founder and CEO of Shopper Approved and Trust Guard, and has built over 40 different SaaS software products over his career. In 2006, one of Scott’s first software companies became the driving force behind StomperNet (one of the largest internet launches in history). Also in 2006, Scott launched Trust Guard, a website security company that has helped to actively protect thousands of businesses and hundreds of millions of consumers for over 17 years. In 2010, Scott launched Shopper Approved, an online ratings and reviews platform that quickly became one of the fastest growing, privately held companies in America, and has been featured nationally on the Inc. 500, the Utah 100, and the Utah Fast 50.

Connect with Scott Brandley:

Linkedin: https://www.linkedin.com/in/scott-brandley/

Facebook: https://www.facebook.com/scottbrandley1/

Duane “DJ” Sprague is a conversion rate expert, a Certified Behavioral Design Coach by the Online Influence Institute, and a certified expert by the Behavioral Design Academy, the Mindworx Academy, and the Interaction Design Institute. As CMO of a billion-dollar national franchise, he leveraged the power of social proof and online reviews to improve SEO and accelerate growth, as he developed and managed a comprehensive online reputation management strategy that spanned nearly 200 websites. He has written for Forbes, Small Biz Daily, and several industry trade magazines, contributed to several books and university course packs, and is quoted in the Los Angeles Times as a subject matter expert. He holds a master’s degree in Integrated Marketing Communication and has received the 1st Place Gold Award in a global integrated marketing competition. Duane is the CMO of Shopper Approved, where he works with thousands of ecommerce websites to improve their SEO and CRO.

Connect with DJ Sprague:

Linkedin: https://www.linkedin.com/in/duanesprague/