How Emerging Brands Are Leveraging Marketing Mix Modeling With Beatrice Ellington Contrary To Popular Opinion podcast

How Emerging Brands Are Leveraging Marketing Mix Modeling with Beatrice Ellington

4d ago 29:54

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In this week's episode, we dive into the transformative power of AI-driven marketing insights with Beatrice Ellington of Keen Decision Systems.

Discover how advanced marketing / media mix modeling is helping businesses make smarter, data-driven decisions.

Beatrice shares how emerging brands and agencies alike are optimizing marketing budgets, driving long-term brand equity, and uncovering growth opportunities that might otherwise go unnoticed.

We explore the integration of AI, predictive analytics, and Bayesian regression models in forecasting marketing efforts and tying spend directly to business outcomes.

A must-listen for those looking to improve marketing performance without increasing costs.

Chapters:

00:00:00 - Introduction: How Marketing Impacts Revenue
00:01:02 - Meet the Hosts and Beatrice Ellington from Keen Decision Systems
00:02:43 - What is Marketing Mix Modeling (MMM) and Why It Matters
00:04:51 - The AI Behind Keen's Platform: Transforming Marketing Decisions
00:06:22 - Case Studies: How Brands Are Optimizing Their Marketing Budgets
00:11:01 - Key Challenges in Marketing and Unlocking Data-Driven Insights
00:12:39 - Why Investing in Marketing is Crucial for Long-Term Growth
00:19:23 - How Agencies and Industries Are Leveraging MMM for Success
00:20:12 - The Evolution of MMM: From Large Brands to Emerging Companies
00:21:47 - The Value of Integrating Keen's AI Platform into an Agency's Tech Stack
00:23:15 - Data-Driven Decision Making: Optimizing Media Investments
00:25:03 - Case Studies: Brands Uncovering Missed Marketing Opportunities
00:27:31 - Final Thoughts: Maximizing Marketing Performance with AI
00:28:11 - Closing Remarks and Beatrice’s Last Ad Seen

Links and Resources:

Keen Decision Systems
Beatrice Ellington on LinkedIn
Kelly Maguire on LinkedIn
Todd Juneau on LinkedIn
Vuja De Digital

Thanks so much for joining us this week. Want to subscribe to Contrary to Popular Opinion? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!

23 episoder