Artwork

Innehåll tillhandahållet av Vuja Dé Digital. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Vuja Dé Digital eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
Player FM - Podcast-app
Gå offline med appen Player FM !

Getting Personal(ads): Balancing Data Privacy and User Experience in Advertising

26:45
 
Dela
 

Manage episode 420742019 series 3569850
Innehåll tillhandahållet av Vuja Dé Digital. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Vuja Dé Digital eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.

Todd and Kelly explore the world of digital advertising, discussing the delicate balance between personalization and privacy. They address the complex dynamics of how ads shape our online experiences, arguing that well-crafted personalized ads can greatly enhance our digital lives rather than intrude on them.

As they dissect the evolving landscape of digital marketing, especially in the face of increasing data privacy regulations and the phasing out of cookies, Kelly and Todd shed light on the essential role of advertising in keeping the internet free and rich with content.

This episode is a must-listen if you’re intrigued by the future of digital marketing and its impact on both consumers and businesses. Tune in to gain a fresh perspective on why effective advertising matters more than ever.

Chapters:

  • 00:00:00 - The Ethical Basis of Advertising: Solving Real Consumer Needs
  • 00:01:00 - Meet Kelly Maguire & Todd Juneau: Pioneers at Vuja De Digital
  • 00:01:43 - Deep Dive into Ad Personalization: Benefits vs. Privacy Concerns
  • 00:05:17 - Unpacking Data Privacy: Ad Blockers and the Free Internet
  • 00:15:46 - The Future Outlook: Navigating Advertising in a Post-Cookie World
  • 00:26:09 - Wrap-Up: The Sustainable Future of Ethical Advertising

Links and Resources:


Thanks so much for joining us this week. Want to subscribe to Contrary to Popular Opinion? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!

  continue reading

25 episoder

Artwork
iconDela
 
Manage episode 420742019 series 3569850
Innehåll tillhandahållet av Vuja Dé Digital. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Vuja Dé Digital eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.

Todd and Kelly explore the world of digital advertising, discussing the delicate balance between personalization and privacy. They address the complex dynamics of how ads shape our online experiences, arguing that well-crafted personalized ads can greatly enhance our digital lives rather than intrude on them.

As they dissect the evolving landscape of digital marketing, especially in the face of increasing data privacy regulations and the phasing out of cookies, Kelly and Todd shed light on the essential role of advertising in keeping the internet free and rich with content.

This episode is a must-listen if you’re intrigued by the future of digital marketing and its impact on both consumers and businesses. Tune in to gain a fresh perspective on why effective advertising matters more than ever.

Chapters:

  • 00:00:00 - The Ethical Basis of Advertising: Solving Real Consumer Needs
  • 00:01:00 - Meet Kelly Maguire & Todd Juneau: Pioneers at Vuja De Digital
  • 00:01:43 - Deep Dive into Ad Personalization: Benefits vs. Privacy Concerns
  • 00:05:17 - Unpacking Data Privacy: Ad Blockers and the Free Internet
  • 00:15:46 - The Future Outlook: Navigating Advertising in a Post-Cookie World
  • 00:26:09 - Wrap-Up: The Sustainable Future of Ethical Advertising

Links and Resources:


Thanks so much for joining us this week. Want to subscribe to Contrary to Popular Opinion? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!

  continue reading

25 episoder

Alle Folgen

×
 
Loading …

Välkommen till Player FM

Player FM scannar webben för högkvalitativa podcasts för dig att njuta av nu direkt. Den är den bästa podcast-appen och den fungerar med Android, Iphone och webben. Bli medlem för att synka prenumerationer mellan enheter.

 

Snabbguide