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E7: John Roman: The Founder of BattlBox on Testing and Implementing Data-Driven Solutions
Manage episode 446264855 series 3568030
Innehåll tillhandahållet av AJ Davis. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av AJ Davis eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
In this episode, AJ sits down with John Roman from BattlBox, a unique outdoor adventure subscription service dedicated to building brand equity through community and quality content. They delve into BattlBox's intriguing journey from its inception in 2015, its sale in 2021, and its repurchase in 2022. The discussion highlights BattlBox's male-centric marketing strategy, its focus on community building, and its use of content-driven growth to attract a dedicated audience on platforms like TikTok and YouTube. Key elements explored include the brand's four subscription tiers, exclusive benefits through Battlvault, and the importance of a members-only community on Facebook.
The episode also covers BattlBox’s e-commerce strategies, such as the impact of A/B testing, optimizing landing pages, and utilizing social proof and transparency to enhance user experience and conversion rates. Listeners will gain practical insights into data-driven decision-making, the efficacy of rigorous testing, and continuous adjustments based on live data to foster sustained customer engagement and satisfaction. John wraps up by sharing ways to connect with BattlBox for those interested in further exploring their successful e-commerce journey.
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