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Positioning at a Startup Vs. a Big Company
Manage episode 410550846 series 3566656
Innehåll tillhandahållet av April Dunford. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av April Dunford eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
Today’s episode is all about how to position startups and big companies. While there is some overlap, the two can be very different. I cover a lot of ground, including:
- The three things startups need to focus on for positioning
- Why half of B2B purchase decisions end in no decision
- How not to mistake marketing problems as positioning problems
- Determining when a positioning shift is needed for a big company
- Why the size of a company can complicate positioning
- The difference between company, division, and product positioning
- How to handle positioning when an acquisition occurs
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If you want to skip ahead:
(00:00) Welcome to today’s show!
(01:32) How to position for startups
(05:43) Startups must try this
(07:55) Investor pitch creep
(10:00) Marketing vs positioning problems
(13:25) Category creation for startups
(15:00) How to position for big companies
(19:20) Umbrella, division, and product positioning
(23:20) Positioning after an acquisition
(25:10) What isn’t different between the two
(26:50) A big announcement
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Where To Find April Dunford:
Podcast Website: https://www.positioning.show/
Personal Website: https://www.aprildunford.com/
LinkedIn: https://www.linkedin.com/in/aprildunford/
Instagram: https://www.instagram.com/aprildunford/
Twitter: https://twitter.com/aprildunford
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Production and marketing by https://penname.co/
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