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Turning a Fast Growing & Unprofitable Company into a High Margin Cash Machine
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Innehåll tillhandahållet av Andrew Youderian and Andrew Youderian | e-Commerce Entrepreneur. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Andrew Youderian and Andrew Youderian | e-Commerce Entrepreneur eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
How do you turn a struggling eCommerce business into a booming success? In this episode, I sit down with Michelle Huie, founder of VIM & VIGR, as she shares her journey from facing financial challenges to significantly improving her business’s profitability and reveals her strategies for restructuring operations.
Listen in as Michelle explains the pivotal changes she made to her business model, from reducing reliance on trade shows to increasing direct consumer interactions. We also discuss the impact of leveraging SEO and content creation to drive substantial eCommerce revenue, emphasizing the importance of focusing on more lucrative market segments and streamlining expenses.
You can find show notes and more information by clicking here: https://bit.ly/3VM97Xa
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