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37. UNCUT After The CDK Moment: A Discussion About Data Literacy w/Tim Hayden, CEO of Brain+Trust Partners
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Want to add strategic pricing to your marketing tool box? Go to InteliChek or call 877-827-7273 and ask about our InteliShare Series! InteliShare contains all of our promotional tools that you can use to promote your favorable prices, including our InteliAds, the printable flyers that you can show off in easel displays, InteliMedia, for your Digital Media Boards AND InteliWidgets, so you can show off price comparisons on your website and even let your customers schedule from the widget. Summary The conversation discusses the recent CDK cyber attack and its implications for data governance and cybersecurity in the retail automotive industry. Tim Hayden, CEO of Brain Trust Partners, highlights the importance of data literacy and the need for companies to build a single source of truth by unifying and resolving information. He emphasizes the significance of cybersecurity and regulatory compliance in the wake of the attack. The conversation also touches on the right to repair act and the challenges of managing comprehensive data and cybersecurity in the automotive industry. Hayden provides five key strategies for dealerships to shield themselves from cyber threats. Takeaways Data literacy is crucial in understanding the role of data in artificial intelligence, media, and dealership operations. Dealerships need to invest in cybersecurity and ensure that vendors are SOC 2 tested. Implementing privileged and least privileged access protocols and enforcing regular password changes can enhance data security. Customer data platforms and master data management systems can improve operational efficiency and provide a backup in case of system disruptions. Dealerships should prioritize data management and protection to navigate the evolving landscape of data and technology. Brain+Trust Partners Music: Featherland-Run For The Hills The Revolution-Midnight Revival Reveille-Bazaar
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