How To Apply Data for Competitive Product Listings

What The Teck?

Colin Raja is the Owner of RIMSports, a brand and manufacturer of workout gear and exercise equipment. With a shared love for sports and fitness, Colin and his wife launched RIMSports’ products on Amazon before expanding into large-scale e-commerce and other online platforms. As a seven-figure seller and Amazon growth consultant, he has experience in brand strategy, product launches, e-commerce marketing, and the customer journey.

In this episode…

Are your product listings optimized for the customer experience? As competition in the Amazon landscape intensifies, sellers must devise new methods to secure conversions. Learn the secrets of crafting a data-driven approach to build a lucrative Amazon business.

With duplicate products on the market, seven-figure business owner and Amazon master Colin Raja stresses personalizing your products to outperform the competition. This extends beyond unique designs and niche products. Instead, you must identify and structure your products around the most relevant problems faced in daily business operations. Colin also recommends tracking the impact of purchasing trends on Amazon sales data to inform product development. To optimize your listings for higher conversions, leverage AI tools to distinguish top-performing keywords and collect insights from product reviews.

In today’s episode of What The Teck?, Rolando Rosas and Dave Kelly host Colin Raja, the Owner of RIMSports, who shares his product launch and listing optimization methods. Colin describes how to benchmark conversion rates against competitors, considerations for relaunching products, and why you shouldn’t launch generic products.