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How Do Brand and Culture Intersect? [with Cast & Crew’s Alex George]
Manage episode 407327677 series 3559430
Innehåll tillhandahållet av Rachel Downey. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Rachel Downey eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
What happens when a brand has a really good culture and a really good brand? What kind of impact can they have? What’s the intersection there?
Rachel turns to content strategy expert, Alex George. Alex has led brand and digital marketing strategy for powerhouse brands—think Meta, PayPal, Huffington Post, and Tech Crunch in collaboration with global consumer brands like General Mills, Unilever and Coca-Cola. He currently looks after brand strategy and growth for Cast & Crew, a leading payroll-, accounting- and HR solutions partner for the film, tv, streaming, and live entertainment industries.
His answer? The sky is the limit. Corporate brands may get a bad rap, but they can influence culture at scale for the better. Press play to hear his take.
Link up with Alex: https://www.linkedin.com/in/alexjgeorge/
Have a question for Rachel? https://www.speakpipe.com/vmswithrachel
Want more from Rachel and her crew of brand content experts? Sign up for Genius Cuts. https://www.shareyourgenius.com/genius-cuts
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