Your Customer's Experience Starts With a Strong Set of Core Values With Andrew Jaffe, Chief Marketing Officer at Snooze an A.M. Eatery

From Persona To Personal

Andrew Jaffe is the Chief Marketing Officer at Snooze an A.M. Eatery, a highly disruptive restaurant concept that seeks to evolve the morning dining experience through culinary innovation, friendly service, and an eclectic and energetic atmosphere. During his time with Snooze, the brand has grown from 20 to more than 60 locations. With experience in both large operating environments and entrepreneurial startups, Andrew is a savvy leader with expertise in building and mentoring teams to achieve their personal and business goals.

What you’ll learn in this episode:

The restaurant industry, perhaps more than any other, is subject to the whims and fluctuations of the market. With the potential instability that accompanies this reality, how can a restaurant concept maintain a level of service and products that provide an experience that keeps customers coming back?

As a senior brand marketing executive with a proven track record in consumer packaged goods and restaurant hospitality, Andrew Jaffe knows it’s essential for a brand to live and breathe its core values during both good times and tough moments. Snooze an A.M. Eatery has built its core values with eight compass points, including employees (aka Snoozers), guests, craveable food, passion, community, sustainability, individuality, and high standards overall. Especially during hard times, Andrew says Snooze — from its executive leadership team to everyone on its restaurant staff — puts these compass points at the forefront of what it does every single day.

On this episode of From Persona to Personal, Roger Hurni sits down with Andrew Jaffe, Chief Marketing Officer at Snooze an A.M. Eatery, to discuss reasons for the restaurant concept’s remarkable growth and rise to prominence over the past half-decade. Andrew emphasizes that Snooze’s core values are guideposts that have proven particularly valuable during times of adversity. He also talks about the effective use of the Snooze mobile app and how utilizing Yelp has helped keep guests happy.