110: Turning Referral Marketing into a Business Growth Machine Firm with Mark Powers and Shawn McNalis

Great Practice. Great Life. by Atticus™ Helping attorneys grow thriving practices, increase revenue, lower stress, and achieve a work/life balance.

Can you transform your legal practice into a thriving success story while staying true to your values?

On this episode of Great Practice, Great Life, join us as we uncover the secrets of effective marketing with Steve’s partners, Mark Powers and Shawn McNalis. We navigate the intricate marketing landscape for small and solo law firms, emphasizing the crucial blend of traditional and digital strategies. With our “pyramid of marketing effectiveness,” discover how to harness the power of personal interactions to build trust and complement them with digital tools to amplify your reach. We offer a blueprint for attorneys eager to balance professional success with personal fulfillment by aligning their marketing efforts with their core values.

Referral marketing holds a timeless charm, yet many professionals shy away from it. We explore why face-to-face interactions can be more lucrative than relying solely on digital strategies and why combining both is key to cultivating lasting client relationships. Learn to step into marketing comfortably, choosing familiar settings and crafting scripts that ease you into these essential conversations. We share practical tips to overcome the fear of self-promotion, turning networking into an enjoyable and rewarding experience. Build confidence and make impactful connections, focusing on integrating old-school techniques with modern approaches.

We dissect the evolution from static brochures to dynamic lead-generation platforms and the influence of online reviews on a firm’s reputation. As we delve into making effective referral requests, our conversation highlights how even a simple request can dramatically boost your business. By fostering a culture of genuine interaction and understanding your target audience, you can move from being a good attorney to a great rainmaker.

This episode is a comprehensive guide, bridging traditional wisdom with modern tactics to empower ethical lawyers to safeguard clients and thrive in their practices.

In this episode, you will hear:

• Integration of traditional and digital marketing strategies for law firms

• Emphasis on the importance and effectiveness of referral-based marketing

• Exploration of creating comfortable and strategic environments for marketing

• Guidance on utilizing online marketing tools and platforms effectively

• Discussion on the significance of online reviews and managing client feedback

• Insights into crafting effective referral requests in a professional setting

• Advice on establishing marketing habits to enhance business growth

Follow and Review:

We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.

If there’s a topic you would like us to cover on an upcoming episode, please email us at [e-mail].

Supporting Resources:

• How Good Attorneys Become Great Rainmakers: A Breakthrough Referral Marketing Process by Mark Powers and Shawn McNalis: atticusadvantage.com/books

• Episode 095: Building a Dream: A Trial Lawyer’s Success with Social Media and Referral Marketing with Eric Rosen: atticusadvantage.com/episode095

• DISC Assessment: atticusadvantage.com/disc-assessment

• Groundhog Day – Ned Ryerson Scene: www.youtube.com/watch?v=XqSYC_vwhDg

• The Path to a Great Practice & Great Life: atticusadvantage.mykajabi.com/the-path-to-a-great-practice-and-great-life-workshop-landing

Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you.