STC130: Why celebrities sell to corporate clients (and why they should hire you instead)

Selling To Corporate

Have you ever wondered why celebrities are selling to corporate clients and why they might not be the best fit for corporate organisations? In today’s episode we’re questioning the qualifications of high-profile personalities who are delivering well-being services to businesses resulting in huge entrepreneurial successes. Leaving you to ask the question ‘what advantages can professionally certified experts bring to the table instead’ and why you need to develop a robust sales process to open corporate doors.

Interestingly, we’ll be understanding the history of celebrity brand partnerships, the challenges faced by regular entrepreneurs in this space, and why authentic expertise should never be overlooked.

Jess also shares tips on leveraging summer downtime to reflect on your goals, build quality conversations with key stakeholders, and generate valuable referrals. Plus, stay tuned for exciting updates about inbound lead generation, upcoming case studies, and special offers in the C Suite ® program.

In this episode I’m sharing;

• Whilst celebrities might have star power, clients with professional certifications and genuine expertise offer greater value and tailored services to corporations.

• Developing a strong and effective sales process is crucial. Focus on quality conversations with the right stakeholders to build lasting influence and generate valuable referrals.

• How, by learning from both celebrities and industry experts, you can refine your personal and professional development strategies to seize corporate opportunities.

• As we approach the summer months, take this time to reflect on your sales strategies, client relationships, and your ambitions for Q4.

• Prepare for an engaging September sprint with dedicated support from Jess!

Key Quotes;

"I think we should have a bit of a conversation about celebrity culture and why celebrities are making that decision to move into more corporate partnerships rather than necessarily just being sponsored by companies to wear their clothes or being paid to endorse products."

— Jess Lorimer 00:13:0900:13:27

"We have this rise in celebrities endorsing things or creating products and programs and services that are about their own lived experience and not necessarily because they have any other expertise."

— Jess Lorimer 00:16:5000:17:04

"So, yes, there is an uneven playing field, because it is easy for organisations to buy from celebrities. They talk a lot more about what they're doing for a start, and they are usually quite happy to leverage any relationships that they may have themselves, that their publicist may have, etcetera, to get into organisations."

— Jess Lorimer 00:18:4700:19:10

"I've had lots of conversations with people who have huge audiences but who want to create more reliable revenue streams, who are tired of some of the things and experiences that they're having in the online world."

— Jess Lorimer 00:28:4000:28:56

"I've actually got a really, really cool newsletter planned in August for you about the way that you can focus on raising your prices and why you shouldn't be afraid to be a premium resource for corporate clients."

— Jess Lorimer 00:02:2600:02:39

Key Resources Mentioned in this Episode:

Grab your Sales Tracking Spreadsheet here.

Click here to watch my video on how to troubleshoot your sales process!

Join The C Suite ® Self Study now! If you’re looking to get the best support in selling your services to corporate organisations, not to mention email templates and proposal outlines so that you really can convert at much higher rates and sell your services more successfully then click here now.

Take the Selling to Corporate ® offer quiz and find out what the best offer is that you could sell to corporate.

Sign up here for the webinar on Five Simple Steps to Landing Corporate Clients.

Top 5 Business Development Questions: If you’re looking to convert more business development calls into sales? You need to be asking the right questions and getting the best information to support future work. Download my Top 5 BDQs here and start getting quality information from your prospects.

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Click here if you would like to listen to my recent TEDx talk.