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Innehåll tillhandahållet av Josephine Hughes. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Josephine Hughes eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
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At the dawn of the social media era, Belle Gibson became a pioneering wellness influencer - telling the world how she beat cancer with an alternative diet. Her bestselling cookbook and online app provided her success, respect, and a connection to the cancer-battling influencer she admired the most. But a curious journalist with a sick wife began asking questions that even those closest to Belle began to wonder. Was the online star faking her cancer and fooling the world? Kaitlyn Dever stars in the Netflix hit series Apple Cider Vinegar . Inspired by true events, the dramatized story follows Belle’s journey from self-styled wellness thought leader to disgraced con artist. It also explores themes of hope and acceptance - and how far we’ll go to maintain it. In this episode of You Can't Make This Up, host Rebecca Lavoie interviews executive producer Samantha Strauss. SPOILER ALERT! If you haven't watched Apple Cider Vinegar yet, make sure to add it to your watch-list before listening on. Listen to more from Netflix Podcasts .…
Innehåll tillhandahållet av Josephine Hughes. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Josephine Hughes eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
Do you feel overwhelmed when you look around and see what all the other counsellors and psychotherapists are doing out there? Does it make you wonder if you'll ever be able to make your dreams of working as a therapist come true? The truth is, while there are lots of strategies out there that can help (which I'll tell you about), the most important thing is for you to get going on your practice and your marketing. But I know how hard that can feel when you're faced with so many options, an empty diary, and all these glossy, slick, instagrammable therapists you're competing with. So join me on the Good Enough Counsellors podcast where you'll get the support and encouragement you need to get going - and get growing - in your private practice. Josephine Hughes is a BACP Accredited Counsellor who helps other counsellors to get clients.
Innehåll tillhandahållet av Josephine Hughes. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Josephine Hughes eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
Do you feel overwhelmed when you look around and see what all the other counsellors and psychotherapists are doing out there? Does it make you wonder if you'll ever be able to make your dreams of working as a therapist come true? The truth is, while there are lots of strategies out there that can help (which I'll tell you about), the most important thing is for you to get going on your practice and your marketing. But I know how hard that can feel when you're faced with so many options, an empty diary, and all these glossy, slick, instagrammable therapists you're competing with. So join me on the Good Enough Counsellors podcast where you'll get the support and encouragement you need to get going - and get growing - in your private practice. Josephine Hughes is a BACP Accredited Counsellor who helps other counsellors to get clients.
Katrina Johnson candidly shares her journey into private practice and how she overcame her fears to set up and promote her practice. She and Josephine talk about how important it is to embrace vulnerability and take those first steps, even when moving into private practice feels uncertain and a bit scary. As Katrina shares how she built her client base through social media and word-of-mouth, we get a real look at what works when it comes to attracting clients in a way that feels natural. This episode is a reminder that perseverance and self-belief can make all the difference, even when doubts creep in - encouraging other therapists to take the leap into private practice with confidence. Takeaways: Fear of not being good enough held Katrina back but she discovered those fears were unfounded Katrina has been consistent on social media and successfully attracted clients. A significant aspect of her success has been the willingness to share personal experiences, including her journey through pregnancy loss, which resonated with clients and fostered a sense of connection. Katrina emphasised the importance of setting boundaries in her practice, particularly as the Mum of young children. This allows her to maintain a balance between work and family life, which is crucial for her well-being. Finally, Katrina reflects on how overcoming fear and embracing opportunities, stepping outside her comfort zones, has helped her professional growth. Keywords: private practice, starting private practice, social media for therapists, therapist branding, marketing for therapists, self-care for therapists, therapist supervision, pregnancy loss support Setting up in private practice? Download my free checklist HERE Need ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HERE You can also find me here: The Good Enough Counsellors Facebook Group Josephine Hughes on Facebook Josephine Hughes on YouTube My website: josephinehughes.com The information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast. Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.…
In this episode of the Good Enough Counsellors Podcast , Josephine Hughes discusses how therapists can use social media to attract more clients and grow their practice. Social media can be a powerful tool, but it’s easy to feel stuck when you’re unsure what to post. Josephine provides a simple framework to help therapists create content to connect with their audience, build trust, and drives potential clients to their practice. If you’ve ever found yourself staring at a blank screen, unsure of what to post next, this episode is for you! Josephine covers how to plan your content using themes, the importance of consistency, and how awareness dates can inspire your social media calendar. By the end of this episode, you’ll have practical tips that will help make posting on social media easier and more effective. Whether you're a therapist just starting out on social media or you're looking for ways to refresh your strategy, you’ll walk away with actionable insights to help you attract more clients. Takeaways: Social media is an invaluable tool for therapists seeking to connect with potential clients and attract referrals. Establishing a content framework not only alleviates the pressure of content creation but also fosters consistency in engagement with your audience. Incorporating awareness dates into your content strategy can provide inspiration and relevance, enhancing the emotional connection with your followers. By categorising posts into education, encouragement, engagement, and empowerment, therapists can effectively reach different sectors of their audience. Consistent posting helps build trust and familiarity, ultimately making your audience anticipate your content and rely upon your insights. Planning ahead by utilising awareness dates makes it easier to post and enhances your social media presence. social media for therapists, content ideas for therapists, how to attract clients on social media, Mother's Day content ideas, social media content planning, tips for therapists on social media, therapist social media tips, private practice marketing strategies Setting up in private practice? Download my free checklist HERE Need ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HERE You can also find me here: The Good Enough Counsellors Facebook Group Josephine Hughes on Facebook Josephine Hughes on YouTube My website: josephinehughes.com The information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast. Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.…
Suzie Jamieson, a seasoned therapist, tells Josephine Hughes about her experience following a professional complaint that shook her confidence and career. On March 25, 2021, she received an email from the BACP informing her of a complaint, thrusting her into a world of fear and shame. Despite having a flourishing practice, the complaint triggered a profound personal crisis leading to a two-year ordeal filled with emotional turmoil. Susie candidly discusses the psychological impact of the experience, detailing how the stress of the complaint permeated her life, affecting her mental health and financial stability. She discusses the vulnerability therapists face in their practices and the stigma surrounding complaints. Susie emphasises the necessity for support systems for therapists who encounter such challenges, highlighting her commitment to fostering a safe space for fellow practitioners to navigate their own crises. Her resilience shines through as she illustrates her journey toward recovery, ultimately transforming her experience into a source of empowerment and advocacy for others in the field. Takeaways: Susie Jamieson's journey reveals the profound emotional impact of receiving a client complaint. The lengthy complaints process can leave therapists feeling isolated and questioning their professional worth. Creating a supportive environment for therapists who have faced complaints is crucial for healing. The importance of maintaining thorough documentation cannot be overstated when faced with complaints. Susie's experiences highlighted the need for systemic changes within professional membership bodies therapist support, complaints process for therapists, handling client complaints, therapist burnout, therapist self-care, ethical complaints in counselling You can find Susie at her website or on Instagram and Facebook Setting up in private practice? Download my free checklist HERE Need ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HERE You can also find me here: The Good Enough Counsellors Facebook Group Josephine Hughes on Facebook Josephine Hughes on YouTube My website: josephinehughes.com The information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast. Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.…
Setting appropriate fees in private practice is crucial for maintaining a sustainable and ethical counselling private practice. Josephine Hughes explores the challenges therapists face regarding client attendance and the impact on income. She argues that a well-structured fee system allows therapists to absorb seasonal fluctuations and client cancellations without undue pressure. This enables counsellors to focus on their clients' well-being rather than their personal financial concerns. Throughout the episode, Josephine addresses common money blocks that can hinder therapists from charging what they’re worth, highlighting the need to recognise the value of their services. By adopting a more strategic approach to fee setting, therapists can create a practice that not only supports their financial needs but also fosters a healthy therapeutic relationship with their clients. Takeaways: Setting your fees requires a business mindset to sustain your private practice effectively. Understanding your cancellation rates can inform more accurate fee setting strategies for clients. It's essential to factor in seasonal fluctuations and client cancellations when determining your fees. Avoid making pricing decisions based solely on what others in your area charge. Being confident in your value as a therapist allows you to charge appropriately for your services. You are not exploiting clients by charging for your services; you are providing valuable support. Keywords private practice, counselling fees, client attendance, cancellation policy, therapist income, fee setting, therapy pricing, client no-shows, counselling marketing, self-care for therapists, therapist profit margin, client appointment management Setting up in private practice? Download my free checklist HERE Need ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HERE You can also find me here: The Good Enough Counsellors Facebook Group Josephine Hughes on Facebook Josephine Hughes on YouTube My website: josephinehughes.com The information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast. Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.…
Caz Binstead joins Josephine Hughes to discuss the interplay between ethics and business in private practice counselling. They explore the importance of understanding the unique challenges faced by private practitioners, especially in the current landscape where nearly 70% of therapists are working in private practice. Caz emphasises that ethical practices are not just about client care but also about creating a sustainable business model that supports therapists' well-being and professional growth. The conversation touches on the isolation many therapists experience, the necessity of solid contracts, and the role of social media in fostering connections among practitioners. With insights into the changing demographics of the profession and practical advice for managing burnout, this episode offers valuable guidance for both new and established counsellors navigating the complexities of private practice. Takeaways: The importance of being real in private practice marketing to connect with clients effectively. Isolation in private practice can lead to burnout, emphasising the need for community support. The role of ethical considerations in balancing therapeutic work with business boundaries. Social media can connect therapists but also has potential downsides that should be acknowledged. Pricing strategies in private practice should reflect experience and sustainability for practitioners. private practice, therapy marketing, relational ethics, burnout in therapists, therapist community, supervision for therapists, Therapist Connect, counselling profession, ethical practice, therapy resources, private practice toolkit, therapy business, client retention, therapy fees, therapist isolation, professional development in therapy Caz Binstead and Nicholas Sarantakis are authors of: Relational Ethics in Psychotherapy and Counselling Private Practice, part of the Ethics in Action series published in 2024 by Routledge. You can find Caz on her website HERE . To find out more about Therapy Growth Group, please click HERE Setting up in private practice? Download my free checklist HERE Need ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HERE You can also find me here: The Good Enough Counsellors Facebook Group Josephine Hughes on Facebook Josephine Hughes on YouTube My website: josephinehughes.com The information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast. Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.…
Finding clarity in your purpose for social media is essential for effective marketing, especially as we enter a new year. Josephine Hughes discusses the importance of understanding your "why" behind your social media presence and how it can guide your content strategy. She emphasizes three key points: clarity, consistency, and character, which are vital for resonating with your audience and attracting clients. By defining who you're trying to reach and establishing measurable goals, you can create a more impactful social media presence. Additionally, Josephine shares practical ideas for content in February, leveraging awareness days to connect with potential clients and showcase your unique approach. Takeaways: Establishing clarity in your social media goals can enhance your overall marketing strategy. Consistency in posting helps maintain visibility and builds trust with your audience over time. Character in your social media presence fosters authentic connections with potential clients. Utilising awareness days allows you to create relevant and engaging content for your audience. Understanding who you're trying to reach can guide your content creation effectively. Measuring your progress against specific goals, rather than likes, helps maintain motivation. Setting up in private practice? Download my free checklist HERE Need ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HERE You can also find me here: The Good Enough Counsellors Facebook Group Josephine Hughes on Facebook Josephine Hughes on YouTube My website: josephinehughes.com The information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast. Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.…
January is not the ideal time for new beginnings; instead, it's a period for rest and reflection, as Helen Calvert passionately argues in her interview with Josephine Hughes. She challenges the conventional "new year, new you" mindset, highlighting the importance of aligning personal growth with the natural rhythms of the year, suggesting that spring is the true season for renewal. Helen shares her journey of self-discovery, revealing how her autism has shaped her experiences and perspectives on life, work, and parenting. Helen and Josephine discuss the significance of creating a supportive and compassionate environment for oneself as a business owner, emphasising the need to be the boss you'd want to work for. Listeners are encouraged to embrace their individuality, recognise that multiple solutions available for different challenges, and prioritise joy and kindness in their lives. Takeaways: January is a time for reflection and planning, not for pushing ourselves to start new things. The start of the year should align with natural cycles; spring is a better time for new beginnings. Being excessively kind to ourselves is essential for maintaining our well-being as business owners. Coaching and therapy can help us unravel the expectations we place on ourselves. It's important to recognize that every experience we have is not unique; others have gone through similar struggles. Establishing clear expectations for ourselves as both boss and employee can lead to a healthier work-life balance. Keywords: self-care, new year resolutions, January motivation, business coaching, neurodivergence, autistic burnout, personal growth, work-life balance, task management, understanding autism, self-employment tips You can find Helen HERE Setting up in private practice? Download my free checklist HERE Need ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HERE You can also find me here: The Good Enough Counsellors Facebook Group Josephine Hughes on Facebook Josephine Hughes on YouTube My website: josephinehughes.com The information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast. Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.…
In this episode, Josephine Hughes emphasises the importance of self-belief and the unique experiences that shape who we are. She addresses the common struggle many face in receiving praise and appreciation, often rooted in past experiences and negative self-perception. The discussion encourages listeners to recognise their uniqueness and the value of their life experiences, even those that have been challenging. Ultimately, it inspires a shift in perspective, urging listeners to embrace their potential and the gifts they can offer to others, particularly in the realm of counselling Takeaways: Many people struggle with self-belief, especially when starting new endeavours, which can hinder progress. Receiving praise can evoke cognitive dissonance for those who feel undeserving of appreciation. Life experiences, even the difficult ones, contribute to our uniqueness and can empower us. Counsellors can use their challenges to connect with clients on a deeper level. Fear of rejection is a natural response that can prevent us from reaching our potential. Embracing our unique qualities and experiences can help us become better helpers and healers. Keywords: counselling, neurodiversity, private practice, self-acceptance, counsellor training, dyslexia in therapy, support for therapists Setting up in private practice? Download my free checklist HERE Need ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HERE You can also find me here: The Good Enough Counsellors Facebook Group Josephine Hughes on Facebook Josephine Hughes on YouTube My website: josephinehughes.com The information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast. Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.…
In this episode, Josephine Hughes interviews Tracey Carlisle about her inspiring journey from secure employment to establishing a fulfilling counselling private practice. Faced with frustration and the fear of returning to a job she didn't enjoy, Tracey found the courage to make a significant change in her life. She decided to take the leap into full-time private practice, realising that all her hard work and training were leading her to this moment. Tracey highlights the importance of mindset and taking action, emphasising that waiting for everything to be perfect can hold you back. Now thriving in her practice, she reflects on the support she received and encourages others to trust themselves and take that first step towards their dreams. Takeaways: Planning your exit from a full-time job can ease the transition to private practice. Building a client base can start with word-of-mouth recommendations from friends and family. Establishing clear boundaries with clients from the start can prevent awkward situations later. Tracey found that taking small steps towards private practice ultimately made a significant impact on her journey. Realising that "if not now, then when" gave Tracey the motivation she needed to take the leap into full-time practice To take advantage of Josephine's special Therapy Growth Group offer, please click HERE to register and pay. Setting up in private practice? Download my free checklist HERE Need ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HERE You can also find me here: The Good Enough Counsellors Facebook Group Josephine Hughes on Facebook Josephine Hughes on YouTube My website: josephinehughes.com The information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast. Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.…
This final episode of series one of the Good Enough Counsellors Podcast focuses on embracing imperfection and taking bold steps towards personal and professional growth. Josephine Hughes reflects on her journey and the insights gained from various guests, highlighting the importance of being authentic and true to oneself in building a successful private practice. With inspiring stories from guests like Tracy Carlisle and Emma Radway Bright, listeners are encouraged to take leaps of faith, recognising that progress, not perfection, is the key to success. Josephine emphasises the significance of self-compassion and celebrating small achievements as essential components of growth. As she wraps up the series, she looks forward to returning in 2025 with more engaging content and interviews to support your private practice growth. Takeaways: Consistency is key; producing content regularly helps to grow your audience and practice. Embrace who you are; authenticity attracts clients and fosters meaningful connections in therapy. It's important to acknowledge your accomplishments, no matter how small they may seem. Taking leaps of faith can lead to growth and unexpected opportunities in your career. Self-compassion is essential; recognise that feeling like an imposter is a normal part of the journey. Defining your own version of success can help you avoid harmful comparisons with others. Keywords: private practice, self-care for therapists, building a private practice, overcoming imposter syndrome, embracing imperfection, therapy growth, coaching for counsellors, neurodiversity in therapy, counselling success stories, therapist self-compassion, finding your niche, private practice tips Setting up in private practice? Download my free checklist HERE Need ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HERE You can also find me here: The Good Enough Counsellors Facebook Group Josephine Hughes on Facebook Josephine Hughes on YouTube My website: josephinehughes.com The information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast. Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.…
Is it worth continuing to post on social media during busy times, even when you're not seeing results? Josephine Hughes shares her insights on how maintaining a consistent presence can build trust and familiarity with potential clients, ultimately leading to better engagement and client enquiries. She discusses practical strategies for creating content efficiently and provides ideas for January using relevant themes and awareness days. Takeaways: Consistency is crucial for building trust and engagement on social media platforms. Batch creating content can save time, especially during busy periods like December. Repurposing old posts and content is a smart strategy to maintain visibility. Using social media schedulers can streamline your posting process and keep you organised. New Year's resolutions provides engagement opportunities as does the topic of Divorce Month Remember to focus on self-love and mental health topics such as Blue Monday and Parents Mental Health Day during the challenging winter months. Keywords: social media, consistency, engagement, content creation, therapy, mental health, new year resolutions, self-love, social media strategy, client engagement Setting up in private practice? Download my free checklist HERE Need ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HERE You can also find me here: The Good Enough Counsellors Facebook Group Josephine Hughes on Facebook Josephine Hughes on YouTube My website: josephinehughes.com The information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast. Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.…
The festive season often brings challenges for counsellors in private practice. These include client cancellations, fluctuating appointment numbers and the associated reduction in income. In this episode Josephine Hughes encourages therapists to take proactive steps in managing their schedules, finances and communicating boundaries so that they can look after themselves as well as their clients. Takeaways: As you approach the festive season, be intentional and prepared for client changes. It's essential to communicate your availability and cancellation policies to clients ahead of time. Taking time off during December will help your well-being and client care. Plan how to manage an influx of clients after the holiday season effectively. Consider adjusting your fees to accommodate time off and ensure steady income. Remember that self-care during busy periods is vital for long-term sustainability in your practice. Keywords: counselling, private practice, client management, self-care, festive season, cancellations, financial planning, communication, boundaries, mental health Chapters: 00:11 - The Lesson of Hoodwinked 03:09 - Planning for the Holiday Season 06:52 - Preparing for Time Off and Financial Management 13:56 - Managing Client Influx and Self-Care 21:15 - Planning for Client Communication 23:40 - The Importance of Self-Care in Therapy Practice To access the Fee Calculator Tool, please click HERE Setting up in private practice? Download my free checklist HERE Need ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HERE You can also find me here: The Good Enough Counsellors Facebook Group Josephine Hughes on Facebook Josephine Hughes on YouTube My website: josephinehughes.com The information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast. Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.…
In today’s episode of the Good Enough Counsellors podcast, Josephine Hughes talks with Michael Toller, psychotherapist and creator of the Clinical Will App, about why every therapist needs a clinical will. Michael shares his journey of developing the app to help therapists protect their clients’ privacy and ensure ethical practice in case something unexpected happens. We dive into what a clinical will is, how it works, and why it’s essential for all solo practitioners to have one in place. Takeaways: What a Clinical Will is: A clinical will is a process that ensures clients are cared for if a therapist is suddenly unable to continue working, whether due to illness or death. Why Therapists Need One: It’s crucial for therapists to have a clinical will in place to protect their clients’ confidentiality and ensure proper handling of their cases in the event of an emergency. How the Clinical Will App Works: Michael explains how the app securely stores client contact details and makes it easy for a trusted person (clinical trustee) to access this information if needed. Setting Up Your Clinical Will: Learn how easy it is to use the Clinical Will App and why regular updates are important to keep your information current. The Importance of Choosing the Right Trustee: The episode discusses the importance of appointing a qualified clinical trustee and the role they play in ensuring your wishes are carried out ethically and professionally. Additional Ethical Considerations: Michael discusses the broader need for therapists to demonstrate their ethical practice, and how technology can support this goal. Keywords: psychotherapy, coaching, neuropsychoanalysis, private practice, clinical will, client information, clinical trustees, Clinical Will app, clinical wills, therapists, counsellors, trustees, passwords, logins, cost structure, security measures, client data, technology, ethical practice Find the clinical will app HERE and Michael on LinkedIn HERE For more information about Therapy Growth Group, click HERE Setting up in private practice? Download my free checklist HERE Need ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HERE You can also find me here: The Good Enough Counsellors Facebook Group Josephine Hughes on Facebook Josephine Hughes on YouTube My website: josephinehughes.com The information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast. Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.…
Search engine optimization (SEO) is an essential aspect of marketing your private practice, as it helps potential clients find you online. In this episode, Josephine Hughes demystifies SEO, breaking it down into practical tips that even those intimidated by technology can easily understand. She emphasises the importance of having a clear and relevant URL, effective keywords, and engaging content like blogs to boost your website's visibility. Additionally, she highlights that while SEO is valuable, building trust through personal connections and networking within your community is equally crucial for gaining referrals. This episode offers a comprehensive overview of how to optimize your online presence while reminding listeners that authentic relationships are key to a successful practice. Takeaways SEO can be intimidating, but it's manageable. Understanding how search engines work is key to SEO. Your website's URL should reflect your services clearly. Using keywords effectively can improve your website ranking. Blogs help keep your website active and relevant. Alt text for images can enhance SEO. Internal and external links are important for SEO. Networking in your community builds trust and referrals. Personal connections are vital for gaining client trust. SEO is just one aspect of a comprehensive marketing strategy. Keywords SEO, search engine optimization, counselling, marketing, private practice, online visibility, networking, trust, keywords, website optimization Chapters: 00:14 - Understanding Online Counselling and SEO 02:37 - Understanding Search Engine Optimization 14:50 - Advanced SEO Strategies and Resources 21:38 - Building Trust Through Community Engagement 24:53 - Building Connections and Community…
In this episode of Good Enough Counsellors , Josephine Hughes talks about quick and practical marketing tweaks you can make to your directory profile, website, and social media presence to attract more clients during the busy pre-Christmas period. If you've got a gap in your calendar, why not use it to audit your marketing materials? Josephine walks you through three key areas to focus on: Your Directory Profile – Learn how to make your profile stand out with a compelling headline, clear and impactful sentences, and relevant keywords to catch the eye of potential clients, especially those facing seasonal struggles. Your Website – Josephine shares tips for enhancing your 'About Me' section to connect with clients on a personal level and ensuring your services page clearly communicates what clients can expect from therapy. Your Social Media – From ensuring your bio speaks to your ideal clients, to publishing posts about seasonal struggles (hello, Christmas stress!), this episode is packed with actionable tips to help you reach more clients on your social platforms. By the end of the episode, you'll be ready to implement small but effective changes that could bring a big impact, just like they did for Sara, who landed eight new clients in a fortnight. Tune in to get your marketing ready for the festive season and beyond! Key Takeaways: Audit Your Directory Profile: Your headline is crucial! Be specific about the clients you help and use keywords that resonate with people’s current struggles, like "difficult family relationships" during the festive season. Also, ask someone else to check if your profile makes sense to non-counsellors Revamp Your 'About Me' Page: Your bio should highlight your personality and experience in a way that speaks directly to potential clients’ concerns. Remember, it’s not about you—it's about how you can help them. Make Your Website Clear and User-Friendly: Is it obvious what you do and how clients can benefit from working with you? And don't forget that all-important call to action—make it easy for people to reach out! Social Media Bio Optimisation: Make sure your social media bio includes key details like your location, the issues you work with, and a link to your website. It's all about getting found by the right people. Don't Forget to Post About Your Availability: It’s easy to forget to let people know you're taking clients, but a simple post about available spots can create a sense of urgency and get those enquiries rolling in! Keywords counselling marketing, attract clients, directory profile tips, private practice growth, therapy website optimization, client inquiries, festive period counselling, social media for therapists, therapy growth group, mental health marketing strategies, counselling niche identification, effective therapy bios, client connection strategies, keywords for therapists, therapy marketing audit, increase client bookings, counselling services promotion, therapist visibility online, engaging therapy content, holiday season mental health support Setting up in private practice? Download my free checklist HERE Need ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HERE You can also find me here: The Good Enough Counsellors Facebook Group Josephine Hughes on Facebook Josephine Hughes on YouTube My website: josephinehughes.com The information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast. Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.…
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