Swan City Twins – How Hayley and Kaleigh Dirck Grow Profits For Small Businesses

Celebrating Small Family Businesses

We have a lively conversation with with Haley and Kaleigh Dirck, twin sisters and part of a family of entrepreneurs owning multiple businesses in fields such as branding, photography, and consulting.

They share their experiences, revealing the importance of clear communication, setting effective boundaries, and seeking external help and resources to avoid getting stuck in business.

They also stress on the importance of automating and simplifying certain operational processes to reduce disputes, and underlining the benefits of running a family business, including increased family time and enhanced work-life balance.

The twins also express their desire to help other small businesses succeed and how they use their individual specialties to contribute towards this goal.

00:00 Introduction and Meeting the Twins

00:38 Family of Entrepreneurs: The Story

01:41 The Workhorse: A Tribute to Dad

03:29 The Twins' Individual Specialties

05:22 The Power of Branding in Business

06:08 The Journey to Business Photography

10:00 The Importance of Personal Branding

14:57 The Joys and Challenges of Working with Family

23:26 The Importance of Flexibility in Business

24:03 Overcoming Challenges in Family Business

26:01 The Role of Communication in Business Success

27:19 The Importance of Outside Perspective in Business

27:39 The Role of Money in Business Conflicts

30:32 The Importance of Business Automation

31:30 The Challenges of Starting a Business

35:58 The Importance of Networking in Business

37:40 The Role of Transparency in Family Business

45:21 The Importance of Diversification in Business

46:08 Contact Information and Final Thoughts

Check out https://www.evergrowconsulting.com/ for Hayley's business consulting services and https://www.linkedin.com/in/kaleigh-dirck-3a1812201/ to reach Kaleigh