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Navigating the Retail Media Revolution
Manage episode 400030353 series 3532458
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Join today's hosts Ashley Royalty and Taylor Chatterton in exploring the dynamic realm of retail media.
On-Site Strategies:
- Dive into sponsored products, display, and video placements on major retail platforms.
- Learn how a growth mindset and optimized bidding propelled Good Culture on Instacart's fastest-growing brands list.
Targeting Off-Site:
- Uncover the wealth of first-party data from retailers for off-site targeting.
- Navigate challenges in measuring upper-funnel awareness goals and implementing Brand Lift studies.
Challenges and Future Trends:
- Understand the complexities and challenges faced by account managers in a fragmented retail media landscape.
- Explore future trends, from innovative pay-per-conversion models to integration of media performance with sales data.
Global Opportunities:
- Delve into international opportunities in retail media, with insights into programs in the UK and Europe.
- Adapt strategies based on the maturity of retail media programs in different regions.
What's Next:
- Gain valuable advice for brands entering the retail media space, emphasizing early entry and starting with sponsored product ads.
Stay ahead in the evolving world of retail media and revolutionize your digital marketing approach with actionable insights. Tune in to explore what works and what doesn't in this fast-paced digital landscape.
14 episoder
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