))
Add3CONNECT Series: CTV Strategies with MNTN
Manage episode 417355956 series 3532458
Innehåll tillhandahållet av Add3. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Add3 eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
Understanding CTV Inventory with MNTN:
- Dan explains the premium inventory accessed through MNTN, spanning 125 networks with unskippable ads and fully episodic programming.
- The importance of prioritizing trusted sources over the open exchange for CTV advertising.
- The benefits of working with pre-negotiated deals through platforms like Mountain versus direct buys with individual networks.
Optimization and Measurement in CTV:
- Optimization strategies, including audience targeting, frequency control, and creative testing.
- The challenge of measuring CTV success and discusses innovative measurement approaches like brand lift studies, geo-testing, and audience holdouts.
- The significance of creative quality in CTV advertising and its impact on campaign success.
CTV as a Growth Channel:
- How CTV has evolved from being primarily an awareness play to a performance-driven channel.
- Scenarios where CTV can drive conversions and return on ad spend effectively, complementing existing marketing channels like Facebook and Google.
Future Trends and Challenges in CTV:
- Future trends in the CTV space, including the emergence of new inventory sources and challenges posed by fragmentation in the market.
- MNTN Match, a new tool designed to leverage shopper and event data for more targeted CTV advertising.
Key Takeaways:
- The importance of premium inventory, audience targeting, creative quality, and innovative measurement in CTV advertising.
14 episoder
Dela
