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#126 In conversation with Philip Nordfeldt - Maximising ticket sales and fan engagement
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Join host Lorraine Moalosi on the Sports CDP Crash Course Podcast as she talks with Philip Nordfeldt, Senior Vice President of Sales at Data Talks. With over 25 years of experience in ticket sales, Philip shares his expertise on putting fans at the center of sales strategies and optimizing ticket sales for sports events. He discusses the unique challenges of the sports industry, strategies for maximizing matchday revenue, and balancing innovation with profitability.
Philip also discusses navigating GDPR while embracing new technologies and shares his vision for the sports industry's future. Tune in for valuable insights on enhancing fan engagement and achieving commercial success in sports.
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