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30. Hacking Human Proteins for Health with Laura Katz of Helaina
Manage episode 394788580 series 3507558
Innehåll tillhandahållet av Erica Huss. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Erica Huss eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
Startup founders and entrepreneurs, take note: Laura Katz is on the cutting edge of the food-as-medicine category as the Founder and CEO of Helaina, the first company to bring human proteins to food. Helaina produces human milk proteins that are identical to those in breast milk, creating a new category of infant formula, and a new opportunity for humans of all ages to optimize health using micronutrients. This is a FASCINATING deep dive into the wonders of food science and what it can do for our long-term health.
Laura became NYU’s youngest ever adjunct professor in Food Science & Technology in 2017 and was featured in Forbes’ 30 under 30 list in 2022.
Founded in 2019, Helaina's first protein is Effera™ Human Lactoferrin, an iron modulating protein with applications for active nutrition, women's health, healthy aging and infant populations. Based in New York City, Helaina has raised more than $40 million from leading investors.
We dig into:
- Food science--it's not all a bad thing!
- Black market breast milk--why everyone is trying to access these bioactive proteins for better health
- Lactoferrin as the holy grail of bioactive proteins
- Colostrum vs lactoferrin: how to understand the difference
- The challenge of marketing a science-based business to the average consumer
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