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How to create thumb-stopping ads that increase ROI on paid social
Manage episode 375753959 series 3502529
Innehåll tillhandahållet av Laura Hanlon & Adam Smith, Laura Hanlon, and Adam Smith. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Laura Hanlon & Adam Smith, Laura Hanlon, and Adam Smith eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
Tune in to this episode with Sam from Pineapple Ads where we unravel the art of creating captivating ads that not only halt the scroll but also supercharge your return on ad spend (ROAS) in the world of paid social media advertising.
Episode Highlights:
Cracking the Code: We kick off by exploring the foundational steps when a brand needs an advertising facelift.
The Secret Sauce: Is there a one-size-fits-all secret formula that guarantees success across various meta ads? We delve into this question, acknowledging that while there's no silver bullet, certain principles tend to stand the test of time. We dissect tried and tested strategies that can set your creative endeavors on the right track.
AB Testing Unveiled: For those starting out, we provide a golden piece of advice: keep it snappy and embrace AB testing. Explore the power of experimenting with diverse creatives to decipher what resonates best with your target audience. We uncover how this iterative process can lead to fine-tuned ads that truly resonate.
The Takeaway: Creating thumb-stopping ads that maximise your ROAS isn't a one-size-fits-all endeavor. It's a balance of understanding brand identity, leveraging a captivating pitch, and being ready to experiment and iterate.
Where to connect with Sam:
www.pineappleads.co.uk
Instagram - https://www.instagram.com/pineappleads_
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