111: Adam Rossen’s YouTube Blueprint – Growing a Criminal Defense Law Firm

Ten Golden Rules Internet Marketing for Law Firms Podcast

In this episode, I sit down with Adam Rossen, a dynamic criminal defense attorney from Fort Lauderdale and founder of the Rossen Law Firm. We discuss the power of YouTube videos, social media marketing and growth in the legal world. He emphasizes the role of YouTube in generating six figures annually and explains how a balance of digital efforts and referrals has been critical to their success. We dive into how Rossen Law creates engaging content that resonates with clients and builds trust.

Beyond marketing, Adam opens up about the transformational impact of mastermind groups and EOS - the Entrepreneurial Operating System on his firm’s operations and decision-making. He also provides valuable advice on handling police encounters, staying focused on core strengths, and the importance of police accountability in his practice. This episode is packed with insights on growing a law firm by staying committed to community, mentorship, and strong core values. Don’t miss this inspiring conversation with one of the leading voices in criminal defense.

Key Topics

• 02:09 The High-energy culture of Adam's firm and the importance of in-person interactions.
• 02:43 An overview of his firm, Rossen Law Firm, highlighting its size, growth, and focus on criminal defense cases.
• 03:33 The firm's marketing strategy, emphasizing a mix of both digital and referral-based cases.
• 03:50 Journey of learning marketing after splitting from his partner and the importance of quality leads.
• 04:17 Highlighting the firm's significant digital presence through their website and social media platforms.
• 05:25 Reflects on his initial fear of perfectionism and the importance of starting with a minimum viable product.
• 05:59 The firm's success with YouTube, including making six figures annually from their channel.
• 06:45 The value of committing to a content cadence and using creative ideas from everyday life.
• 07:17 The types of content they create, including body camera videos and educational deep dives.
• 08:13 How these videos help build trust and pre-sell potential clients.
• 12:17 The importance of video content in differentiating the firm and attracting high-quality clients.
• 20:00 The legalities of visual speed estimation and the challenges of proving an illegal stop.
• 23:00 Handling police misconduct and the impact of body camera footage.
• 24:39 Credits given to Ben Glass and Brian Glass for their mentorship and the impact of their mastermind groups.
• 25:50 Journey of joining the Great Legal Marketing mastermind and the significant growth it brought to his firm.
• 30:06 The importance of having a supportive community and the value of investing in personal and business development.
• 33:45 The decision to implement EOS (Entrepreneurial Operating System) and the benefits it brought to the firm.
• 36:01 Finding the right implementer and the positive impact on decision-making and culture.
• 36:50 The importance of living and breathing core values within the firm.
• 38:20 Examples of how they gamify and reward core values to keep the team engaged and motivated.
• 40:25 The use of Ninety.io for managing EOS and the benefits it brings to their firm.
• 44:00 The importance of being around centers of influence, such as attorneys, group leaders, and therapists.

Resources Mentioned

Books:

1. "E-Myth" by Michael E. Gerber
2. "Get a Grip" by Gino Wickman

Apps/Software:

1. ninety.io - Software for managing EOS processes

Websites:

1. Rossen Law Firm

Podcasts:

1. "They Don't Teach This in Law School" hosted by Charlie Mann
2. "Success in South Florida" hosted by Adam Rossen

Social Media:

1. Instagram - Rossen Law Firm's Instagram
2. LinkedIn - Rossen Law Firm's LinkedIn page

About Adam Rossen:

Adam Rossen is a seasoned criminal defense attorney from Fort Lauderdale with over 15 years of experience and is the founder and CEO of Rossen Law Firm, the largest criminal defense firm in Broward County. He began his legal career as a prosecutor at the Broward County State Attorney’s Office, where he gained crucial insights into the justice system. Since establishing his firm in 2008, Adam has earned a strong reputation for providing exceptional legal services, particularly in DUI defense. He is also a certified DUI defense specialist and an active member of several legal organizations.

About Jay Berkowitz:

Jay Berkowitz is a digital marketing strategist with decades of experience in the industry. As the CEO of Ten Golden Rules, he has helped countless law firms and businesses harness the power of the internet to achieve remarkable growth and visibility. Jay is also a renowned keynote speaker and author, sharing his expertise at various industry events and publications worldwide.

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