Impact of Generative AI on Conversational Design

Built Right

How has the world of conversational design and conversational interfaces changed with the recent surge of Gen AI?

Taking a deep dive into this topic is Amber Prause, Digital Product Owner at Gordon Food Service, North America's largest privately held food distributor. She joins this episode of Built Right to talk about the evolution of conversational interfaces, the shift from deterministic design to non-deterministic models, and the importance of understanding user personas in designing chatbots.

Amber shares insights on training NLUs, the role of prompt engineering, and the challenges of leveraging AI in business workflows. We explore real-life examples of AI mishaps and the future of conversation design in the age of gen AI.

Listen to our podcast for insights from leading figures in this evolving field. Subscribe, share your favorite clips, and join the conversation today!

Key moments:

• Introducing Amber and Gordon Food Service
• Amber provides insight into what conversational design is
• What part does UX play in conversational design?
• The potential risks of utilizing gen AI for large companies
• Examples of gen AI being used to do compelling and interesting things
• Big shifts in conversation design
• What AI solutions Amber is using right now
• The tool Amber is most excited about

Key links:

• Gordon Food Service
• Connect with Amber on LinkedIn

Mentioned in this episode:

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Gen AI Innovation Workshop

Generative AI is revolutionizing industries, staying ahead means not just understanding its capabilities but actively leveraging them. This episode dives into Hatchworks' cutting-edge Generative AI Innovation Workshop, designed to equip businesses with the knowledge and tools needed for success in this transformative landscape. Join us as we explore: 1. Introduction to Generative AI: An overview of how generative AI is reshaping industries and why it's critical for businesses to adapt. 2. Hatchworks' Innovation Workshop: A detailed look into our full-day immersive workshop focused on generative AI. Discover how we combine learning, hands-on ideation, and practical building activities to enhance your understanding and application of AI in your business. 3. Foundational Concepts: Insight into the key concepts of generative AI and how they apply to your specific domain, paving the way for innovative thinking and application. 4. Use Case Development: Learn how we guide participants through the process of identifying and developing real-world use cases tailored to their business and industry needs. 5. Custom GPT Creation: An exciting peek into how we build a custom GPT model based on defined use cases, offering a glimpse into the tailored solutions that can drive your business forward. Whether you're looking to deepen your understanding of generative AI or seeking actionable ways to implement AI strategies in your business, this episode is a must-listen. Dive in with us at the Hatchworks Innovation Workshop and start unlocking the full potential of generative AI for your business.