Episode 45: Latinx Beauty Influencing, Embracing Curly Hair and Building an Agency in NYC with Danielle Alvarez from The Bonita Project

Dale Sabor A Tu Salud by Tadin Herb & Tea Co.

Today, host Chef Carla Contreras is joined by Danielle Alvarez, the Founder of The Bonita Project, to discuss work-life balance for creative entrepreneurs, how she established her beauty PR business, and The Bonita Project’s initiatives for emerging Latina and BIPOC influencers.

As the founder of a Latina-owned PR and marketing agency based in New York City, Danielle shares her wellness tips for staying calm in the chaos. She shares what it's like working as a publicist in the beauty industry as well as the keys to her no makeup, makeup look, and her curly hair journey. Danielle shares how The Bonita Project came to be and her mom's pivotal role in encouraging her to try something new. The Bonita Project also spearheads an amazing influencer initiative for BIPOC and LGBTQIA+ creatives in the beauty industry without representation. Danielle explains how they are working to nourish those emerging talents, including the Bonita Amplifies creator grant.

Topics Covered:

• Importance of wellness and social breaks
• Danielle’s makeup routine and curly hair journey
• The Bonita Project origin story
• Get involved with the Bonita influencer network

Connect with Danielle Alvarez:

• On The Bonita Project’s website: thebonitaproject.com
• On The Bonita Project’s TikTok: thebonitaproject
• On The Bonita Project’s Instagram: @thebonitaproject

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