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Episode 2: What is the story behind Rilakkuma?
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Rilakkuma is a Japanese bear character whom San-X created in 2003. Initially, the sales of the Rilakkuma product line were low, but it picked up in 2004, and today the character has become popular and spawns many merchandise items. Today, Rilakkuma is one of Japan’s most popular characters and has even made its way to other parts of the world!
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