))
Who is Your Ideal Audience, and Where Can You Find Them? | With Rand Fishkin
Manage episode 355323444 series 3399757
Innehåll tillhandahållet av Insights For Professionals. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Insights For Professionals eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
How do you determine who your ideal audience is and how to find them? That's what we're going to be discussing today with a man who has dedicated his professional life to helping people do better marketing through his writing, videos, speaking, and his book: Lost and Founder. He’s the Co-Founder and CEO of SparkToro, an audience research tool that shows you the websites your customers visit, the social accounts they follow, and the hashtags they use.
A warm welcome to the Strategic Marketing Show, Rand Fishkin.
[You can find Rand over at SparkToro.com.]
Topics discussed on this episode include:
- Where does audience research fit into the marketing mix?
- What are the key areas of audience research that a brand absolutely has to know?
- What areas of audience research and big brands typically missing out on?
- What do you do with your audience research once you have it?
- Is audience research something that you do once, and then you never have to do it again?
- Is it not possible to use mega ad platforms like Facebook and Google Ads to build target audiences?
39 episoder
Dela
