))
How to Build a Content Strategy for Complex Buying Journeys | With Megan Zink
Manage episode 345200229 series 3399757
Innehåll tillhandahållet av Insights For Professionals. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Insights For Professionals eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
Does your content marketing strategy revolve around ‘write and hope’ rather than designing premeditated pieces of content for a specific audience at each stage of the buyer journey?
If so, today's episode could be just what you’re looking for - featuring a lady who believes that if you're not educating or inspiring, then you're doing it wrong.
She’s passionate about creative strategy, data-driven decision making and empathetical marketing - and leads a team of inbound marketers as the Director of demand generation marketing at ReviewTrackers - a warm welcome to the Strategic Marketing Show - Megan Zink.
Topics discussed on this episode include:
- How do you build a content strategy to better align with a lengthy, convoluted buyer journey?
- How do you map an Ideal Customer Profile (ICP) to a content strategy?
- Where does SEO fit in?
- How does the educational experience fit into a B2B buyer journey?
- You recently did a content audit at ReviewTrackers.com - what did you find and action because of it?
- What’s a buyer's lifecycle stage and why does it matter?
39 episoder
Dela
