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How to Become a Go-to Brand | With Barnaby Wynter
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What are the key differences between a brand that's easily forgotten, and a go-to brand?
That's what we're going to be discussing today with a brand creation expert, who is also an author, professional speaker, mentor, NED, and marketing practitioner who spent 10 years developing his proprietary Brand Bucket program. A warm welcome to the Strategic Marketing Show, Barnaby Wynter.
Topics discussed on this episode include:
- You say that “You need to build the whole of your business so it becomes a seamless journey towards your value proposition” - what do you mean by that?
- What are the key differences between forgettable brands and go-to-brands?
- What are some of the key branding mistakes that you see companies make?
- Can you turn a forgettable brand into a go-to-brand?
- Has the definition of what makes a good go-to-brand changed in the digital world?
- You also say “Stop shouting at people in the hope a few might be in your market” - what do you mean by that?
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