Reviving Your Marketing After a Busy STR Season

Direct Booking Success Podcast

As the busy season winds down, are you finding your calendar looking a little sparse? It's a common challenge for short-term rental hosts, but don't let those empty autumn weeks cause you undue stress. In this episode, we're exploring effective strategies to boost your off-peak bookings without resorting to desperate measures.

In this episode, we're exploring effective strategies to boost your off-peak bookings without resorting to desperate measures.

"Marketing is something that does need a bit of weed time. It isn't a silver bullet that you could just launch at the last minute to save the day." - Jenn Boyles

Here's what you'll discover in this value-packed discussion:

• The importance of consistent marketing, even during peak seasons
• Why discounting isn’t the answer to filing vacancies
• How to leverage your existing guest relationships
• The critical role of email marketing in your booking strategy

The key moments on this episode are:

00:00:00 Strategies for Boosting Off-Peak Bookings in Your Vacation Rental

00:00:51 Introduction to the Direct Booking Success Podcast

00:01:14 The Importance of Consistent Marketing for Vacation Rentals

00:04:42 Effective Marketing Strategies for Filling Empty Calendars

00:08:45 Promotion of the Direct Booking Success Summit

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Show notes are available at: https://directbookingsuccess.com/podcast/

Direct Booking Success is back for 2024 and this year has gotten even BETTER!

In this 3-day FREE virtual and global summit, you’ll learn how to stop relying on OTAs like Airbnb and make more money with more control. Learn how to increase your direct bookings from industry experts and your fellow property managers.

This summit is completely FREE, Virtual and Global, reserve your seats today: https://directbookingsuccesssummit.com/

Work with Jenn to maintain consistency in your marketing and boost your direct bookings without spending so much money on it: https://directbookingsuccess.com/apply/

The ULTIMATE all-in-one marketing platform for short term rental is finally here! Sign up now and be the first to try it: https://bookdirectpro.com/

FREE GUIDE: 10 Ways to Drive Guests to your Website instead of Airbnb: https://directbookingsuccess.com/10-ways-to-drive-guests-to-your-website-instead-of-airbnb/

Follow Jenn on Instagram: https://www.instagram.com/directbookingsuccess

Join Jenn’s free Facebook group – the Marketing Hub: https://www.facebook.com/groups/strmarketinghub