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How d&b audiotechnik Engineer Content to Reach Big Audiences with Sara Sowah
Manage episode 328670134 series 3337766
Innehåll tillhandahållet av Amy Woods. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Amy Woods eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
Conquering a vertical market is one thing. Creating content that speaks to all ideal customers and companies within it is another.
In this episode, Amy speaks to d&b audiotechnik’s Global Communications Manager, Sara Sowah. d&b is the worldwide leader in professional audio solutions and has a complex, multi-layered client network. In the discussion, Sara shares the keys to creating content that attracts a versatile audience, why pillar content underpins d&b’s approach, and how she’s making her next content dream come true.
Amy Woods is the CEO and founder of Content 10x, the first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses worldwide.
Find out:
- How d&b create content for a diverse range of ICPs
- How to make bigger marketing initiatives worth the initial time and resource investment
- Sara’s go-to project management tool for marketers
Important Links & Mentions
- d&b audiotechnik: https://www.dbaudio.com/global/en/
- Sara’s LinkedIn: https://www.linkedin.com/in/sarasowah/
- Asana: https://asana.com/
- Content 10x: https://www.content10x.com/
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