Brand Photographer Stephanie Neiheisel On Brands That Steal Images, How To Attract The Right Clients And Why Imagery Is So Important To Your Brand Story

A Thing Of Beauty

This was my first interview for the podcast and I couldn't be more excited that it was with a former colleague of mine who is an incredible talent and creative, Stephanie Neiheisel. Steph is a self-taught brand photographer with clients like AIIR Professional, Fitglow Beauty and Ladysuite. Her professional past lives span from content creator to successful makeup artist, with clients like WWE Wrestlers, Nikki and Brie Bella and Conan.

In this episode, Stephanie and I deep dive into:

• How she pivoted her career from makeup artist to brand photographer wit clients in beauty, wellness, and more
• Why brands need imagery that will evoke emotion and how this can generate loyal customers
• How a freelancer can attract the right clients
• Her take on brands who use stock/unknown sourced imagery to promote their products or services without paying
• Her staple beauty products

Steph and I also chat about new motherhood, and she weighs in on the impact of the beauty industry on future generations like her daughter, Wyatt. We touch on the rise of social media’s incredibly skewed view and unrealistic beauty standards and how photographers can proactively impact one of beauty’s ugliest problems.

RESOURCES & PRODUCTS MENTIONED

• Fitglow Beauty
• Dr. Bronner’s bar soap (for your brows; listen to find out)
• Ilia mascara

FOLLOW STEPHANIE

Instagram: @gthglsscrtv

Sign up for her newsletter: The ‘No-FOMO Zone’

Book a shoot HERE

Website: gothglosscreative.com

FOLLOW IZZY

Instagram: @izzysapien

Website: thingofbeautypodcast.com