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Are You On The Sex Train? Why Sexual Wellness Is The Biggest Subcategory in Wellness Right Now With Beauty Independent Senior Editor, Claire McCormack
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Claire McCormack is a senior editor at the digital publication Beauty Independent, covering the beauty, wellness and personal care industries. She and I currently work together and share a love of the more complicated categories in the wellness space including sexual goods and CBD. Her raw and real jersey speaking style always brings a comedic filter to the industry. She is a thought leader, writer, and speaker on many topics but her current expertise––and what we talk about the most in this episode––is in the future of the sexual wellness consumer goods market.
With Sephora’s launch of sexual wellness products earlier this month, the category continues to weave its ways into mainstream wellness and beauty. We dive into some of the articles that she has written and why she chose to focus her writing on sexual wellness consumer products specifically. Claire continues to champion sexual wellness brands (like Dame Products) as they navigate the murky waters of advertising in the wellness space. She fuses the public's needs for more inclusive goods in the category while bridging the space between consumer goods and sexual health and its future in the wellness space. This episode is perfect for anyone looking to learn about sexual wellness brands or those interested in what's happening in the hottest sub-category in today’s wellness landscape.
In this episode, Claire and I talk about:
- Reframing what sexual products and wellness mean today
- The struggle sexual wellness brands face in the advertising space and the biggest recent wins
- The sexual wellness brands that are breaking barriers with their marketing strategy
- Claire’s take on what consumers want to see from brands in the sexual wellness space and why ingredients/brand quality really matters
- Claire’s staple beauty products
RESOURCES MENTIONED
Dr. Jart Tiger Grass Color Correcting Treatment
Olaplex Hair Products
Meraki Hair Oil
FOLLOW CLAIRE
Instagram: @clairemcmack
Twitter: @clairemcmack
Website: beautyindependent.com
FOLLOW IZZY
Instagram: @izzysapien
Website: thingofbeautypodcast.com
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