#132: Building an Online Presence to Achieve Book Marketing Success

The Book Marketing Action Podcast

In this episode, Becky talks to Jesse J. Anderson—Author, Speaker, Creator, and ADHD Advocate. Listen as Jesse talks about his personal journey of being diagnosed with ADHD, the impact of finding his niche and building an online community around it, and how nurturing that community led to book marketing success, selling 10,000 copies of his debut book in the first three months.

During the episode, you’ll learn:

• About Jesse, his work in the world, his journey with ADHD, and the motivation behind writing his book, Extra Focus.
• Secrets behind the rapid growth of Jesse’s online presence and community.
• How Jesse chose to show up with valuable content that made complex knowledge about ADHD more accessible.
• How Jesse prioritizes his energy and attention, especially while creating content and juggling a full-time job.
• The strategies Jesse has used to grow his newsletter and how important it has been in driving book sales.
• The value of committed audience members resharing and amplifying your content, including other top voices in your industry.
• Which social media channels Jesse has chosen to focus on, how those have shifted over the years, and how he chooses to show up on those channels.
• When Jesse decided to write his book and what his thought process was like.
• The success Jesse has experienced since Extra Focus came out in September 2023 and what contributed to that success.
• Some of the bonuses Jesse has offered with his book in order to boost sales.
• More of the book marketing initiatives that have contributed to the ongoing success of Jesse’s book.

Don’t forget to check out our show notes, which include action steps and resources.

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