#149: Are You Overcomplicating Demand Generation? Here's how to simplify it (George Coudounaris on TMW)

The B2B Playbook

Are you overcomplicating Demand Generation? We've been in the B2B marketing game for a while now, and if there's one thing we've learned, it's that we marketers love to overcomplicate things. Demand generation is no exception.

But here's the truth: at its core, demand generation is about building relationships and solving real problems for your customers. It's not rocket science, but it does require a strategic approach.

Founder of The B2B Playbook George Coudounaris appears as a guest on The Marketing Woman Show to share the fundamentals of demand generation, cut through the jargon, and give you a actionable frameworks that you can start implementing today.

Tune in and learn:

+ What Demand Generation Is (in simple terms)

+ Our favourite Framework for creating your Demand Gen strategy

+ Tips for getting started with Demand Gen

Whether you're a seasoned B2B marketer or just starting out, understanding demand generation is crucial for sustainable business growth. So, let's dive in and demystify this often misunderstood aspect of B2B marketing.

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00:00:00 Welcome & Introductions

00:00:44 What is Demand Generation?

00:03:18 Demand Capture vs. Demand Creation

00:05:50 The Pitfalls of Lead Generation

00:07:40 The Role of Content in Demand Generation

00:10:17 Effective Content Mapping Strategies

00:12:52 Storytelling: A Powerful Demand Gen Tool

00:14:55 Building Trust Through Customer Advocacy

00:17:34 The 5 BEs Framework Overview

00:20:00 Be Ready: Understanding Your Customer

00:22:50 Be Helpful: Creating Relevant Content

00:25:45 Be Seen: Effective Distribution Channels

00:27:50 The Role of AI in Content Repurposing

00:31:09 Advice for New Marketers

00:35:20 ABM vs. Demand Generation

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S06 E148 - The B2B Playbook

#b2b #b2bmarketing #demandgeneration #demandgen

#b2bsaas #revenuemarketing #MarketingStrategy #leadgeneration #b2bcontentmarketing