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Richard Parsons on Why B2B Needs Don Draper Part.1
Manage episode 295880412 series 2943626
Innehåll tillhandahållet av True. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av True eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
Richard Parsons is the Co-Founder and Managing Director at True, one half of the creative spark for this podcast series.
True was founded in 2012 to be a different type of B2B agency - to break free from the world of short-term 'performance' and the kind of marketing that swamps the industry without much deeper impact.
We talk about:
- What being 'a bit more Don Draper' means to him
- Richard's purpose behind launching this podcast
- Why he co-founded True
- Richard's take on ABM and how it should be done properly
- What makes great work stand out
We hope you enjoy our fascinating conversation with Richard.
3 episoder
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