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Episode 54: Why Ecomms is f*cked and what you can do about it with Rob McKenzie
Manage episode 402344087 series 2940769
Innehåll tillhandahållet av Rob Boyle & Jonny Kenyon, Rob Boyle, and Jonny Kenyon. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Rob Boyle & Jonny Kenyon, Rob Boyle, and Jonny Kenyon eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
In this episode of the Marketing Dribble Podcast, Rob Boyle and Jonny Kenyon welcome Rob McKenzie, an ecommerce consultant with a keen focus on the fashion and footwear industry. Recently appointed as Managed Services Director at Heur agency, Rob dives into the challenges facing the ecommerce space, particularly within his areas of expertise. The discussion explores why ecommerce is struggling, identifies key challenges businesses face, and offers actionable advice for both marketing professionals and business owners. Rob also touches on the importance of tracking metrics for success, the impact of AI, data privacy concerns, and the future of ecommerce.
Join us as we unpack these insights and more, providing valuable takeaways for anyone involved in the ecommerce industry.
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