Why Email Matters for Business

Spapreneur Podcast

On today's episode of the Spapreneur® Podcast, we have the wonderful Meghan Nesta as our cohost.

Meghan is a Senior Product Manager at AWeber. During her 5+ years with the AWeber team, she has served on various teams that include both native mobile app and web-based feature development. A firm believer in collaboration and its status as the secret sauce to developing the most successful features, Meghan has a passion for continually developing ways to involve the entire team in the product development process. A seasoned speaker at events across the country, Meghan is passionate about educating entrepreneurs and small business owners about growing their businesses through email marketing. She is also an active member of and contributor to ProductTank Philadelphia.

We talk about all things email marketing, and there is so much value you're going to want to listen twice.

Topics Mentioned

• Why you want to use an email service provider instead of a free Gmail Account
• Get a Branded Email
• Send emails that matter to your clients
• A split test email
• How often should we send emails
• You want to be specific with your emails
• Create Templates to make workflows easier
• How do I know to segment? Ask the clients and base it on them
• How to prioritize which emails
• it's not bugging them to send them emails

Resources Mentioned

• AWeber
• Spapreneur Full Schedule Method
• Geek Girl Massage