2052 – How Personal Challenges Shape Effective Leadership with GTM Flow’s Joelle Kaufman

The Thoughtful Entrepreneur

Leadership Insights: Navigating Challenges and Enhancing Team Performance

In the latest episode of *The Thoughtful Entrepreneur*, host Josh engages in a thought-provoking conversation with Joelle Kaufman, the CEO of GTM Flow. The discussion delves into leadership, team dynamics, and personal resilience, particularly in the face of unexpected challenges. Joelle shares her expertise as a revenue catalyst, offering valuable insights and actionable advice for leaders looking to improve their team's performance and efficiency. Josh kicks off the episode by emphasizing the importance of networking for business growth. He shares his experience of having private conversations with over 2,000 leaders to understand where their best business comes from. To help listeners enhance their networking skills, Josh offers a free video resource that outlines steps to achieve 100% inbound marketing in their industry over the next 6 to 8 months, without relying on spam, ads, or sales tactics. Listeners are encouraged to visit [upmyinfluence.com](https://upmyinfluence.com) to access this valuable content. Joelle Kaufman, with over 25 years of experience in building brands and optimizing team performance, joins the conversation. As a revenue catalyst, Joelle works with CEOs and their leadership teams across various sectors, including technology and healthcare. She emphasizes the importance of operating with focus, clarity, momentum, and a mindset of continuous learning. Joelle shares that she has developed five key levers that leaders need to pull to enhance team performance, which she offers as a resource for listeners.

About Joelle Kaufman:

Joelle Kaufman developed the Curveball Method through 25 years of navigating high-stakes business challenges. This approach, born from personal adversity with cancer and honed in the tech industry’s fast-paced environment, equips leaders to transform unexpected challenges into opportunities. As a seasoned go-to-market executive, Joelle has: • Served as CMO/CRO for companies including Bloomreach, Adify, and WorkBoard • Led category creation and revenue growth strategies for multiple startups • Guided numerous teams through periods of significant change and uncertainty The Curveball Method integrates neuroscience insights, leadership frameworks, and practical tools. It’s now implemented by leading tech companies, impacting over 150,000 professionals across various industries. Joelle’s expertise spans: • Developing high-performance Sales & Marketing teams • Building resilience and adaptability in leadership • Implementing effective OKRs for accelerated growth With a background that includes Harvard Business School, training in transformational coaching, and experience as a public speaker (on topics ranging from the Recipe for a Top Tier S&M Team, secrets to building a highly effective team, the future of digital engagement to the value of OKRs to accelerate growth), Joelle brings a unique perspective to leadership development and organizational change. Using Joelle’s approach, leaders and teams excel in today’s rapidly evolving business landscape.

About GTM Flow:

GTM Flow brings 25 years of designing, leading and optimizing sales, marketing and customer success teams for scale. Growth, predictability and focus all improve when your go-to-market has flow. Align your companies on the most important GTM challenges to address. Develop leaders who can lead agile teams. Leverage OKRs to keep people aligned, focused and accountable. Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guest

Links Mentioned in this Episode:

Want to learn more? Check out GTM Flow website at https://gtmflow.com/ Check out GTM Flow on LinkedIn at https://www.linkedin.com/company/gtmflow Check out Joelle Kaufman on LinkedIn at https://www.linkedin.com/in/joellekaufman Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!

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