Gå offline med appen Player FM !
Creating Brand Loyalty, Social Media Virality, and User-Generated Content with Michelle Cordeiro Grant
Manage episode 432761054 series 2771102
Let’s just keep it real for a moment: Pivoting in business can be scary. Especially when you’ve had previous massive success.
And letting that fear reign is EXACTLY what’s keeping many entrepreneurs from getting to their next level.
But my guest today is here to show us how she broke through those barriers…by launching a second brand that went completely viral on social media and cultivating a new (and organic!) community!
Michelle Cordeiro Grant went from founding (and exiting) the lingerie brand LIVELY to launching GORGIE, a wellness-focused energy drink that’s disrupting the consumer goods market.
I got literal goosebumps listening to her approach to market research and brand building…it’s simply GENIUS (and something that you will be able to replicate in your business.)
Click play to hear all of this and:
(00:02:24) How Michelle (successfully) founded two different companies in two different markets
(00:04:54) The benefits of creating a brand-led and community-driven company
(00:07:01) The emotional journey of selling a company and figuring out your next step
(00:10:27) How to analyze the market to identify gaps that your business can leverage
(00:11:54) The process of using social media for market research
(00:16:03) The best qualities to look for in mentors and business partners
(00:21:06) Why you need to build in public and cultivate a community before launching
(00:22:35) How you can host in-person events for your business before your end product is finished
(00:32:18) Michelle’s journey of getting GORGIE into Whole Foods (her first choice!)
(00:33:42) The differences between DTC, retail, and Amazon strategies
(00:35:36) What makes a brand “sticky” (and how to have customers come back for more)
(00:38:53) How to implement a successful user-generated content strategy
(00:52:24) How to build your business while also prioritizing your family
Listen to Related Episodes:
- Turn Your Dreams into Reality: How to Avoid Dead-End Questions and Create Possibilities
- How to Get Faster Running Your Business
For full show notes, visit jasminestar.com/podcast/episode459
521 episoder
Manage episode 432761054 series 2771102
Let’s just keep it real for a moment: Pivoting in business can be scary. Especially when you’ve had previous massive success.
And letting that fear reign is EXACTLY what’s keeping many entrepreneurs from getting to their next level.
But my guest today is here to show us how she broke through those barriers…by launching a second brand that went completely viral on social media and cultivating a new (and organic!) community!
Michelle Cordeiro Grant went from founding (and exiting) the lingerie brand LIVELY to launching GORGIE, a wellness-focused energy drink that’s disrupting the consumer goods market.
I got literal goosebumps listening to her approach to market research and brand building…it’s simply GENIUS (and something that you will be able to replicate in your business.)
Click play to hear all of this and:
(00:02:24) How Michelle (successfully) founded two different companies in two different markets
(00:04:54) The benefits of creating a brand-led and community-driven company
(00:07:01) The emotional journey of selling a company and figuring out your next step
(00:10:27) How to analyze the market to identify gaps that your business can leverage
(00:11:54) The process of using social media for market research
(00:16:03) The best qualities to look for in mentors and business partners
(00:21:06) Why you need to build in public and cultivate a community before launching
(00:22:35) How you can host in-person events for your business before your end product is finished
(00:32:18) Michelle’s journey of getting GORGIE into Whole Foods (her first choice!)
(00:33:42) The differences between DTC, retail, and Amazon strategies
(00:35:36) What makes a brand “sticky” (and how to have customers come back for more)
(00:38:53) How to implement a successful user-generated content strategy
(00:52:24) How to build your business while also prioritizing your family
Listen to Related Episodes:
- Turn Your Dreams into Reality: How to Avoid Dead-End Questions and Create Possibilities
- How to Get Faster Running Your Business
For full show notes, visit jasminestar.com/podcast/episode459
521 episoder
Tất cả các tập
×Välkommen till Player FM
Player FM scannar webben för högkvalitativa podcasts för dig att njuta av nu direkt. Den är den bästa podcast-appen och den fungerar med Android, Iphone och webben. Bli medlem för att synka prenumerationer mellan enheter.