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WMTW 149: Dorie Clark author of Stand Out [Podcast]
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“You are only as strong as your weakest link.” Dorie Clark (Tweet this)
In this episode I talk to Dorie Clark about building a profile online as a recognised expert.
Show-notes:
Key points
- Dorie is the author of two books, Reinventing You: Define Your Brand, Imagine Your Future and Stand Out: How to Find Your Breakthrough Idea and Build a Following Around
It
. - There are 3 key categories to be known as a recognised expert:
- Content Creation
- Social Proof
- Network
- Share your ideas to create authority
- Be credible
- Her 3-step process for building a following:
- Your close in network
- Building an audience
- Building a community
People mentioned
Links mentioned
- Reinventing You: Define Your Brand, Imagine Your Future
- Stand Out: How to Find Your Breakthrough Idea and Build a Following Around It
Get in touch with Dorie
- Get her Self-Assessment workbook at DorieClark.com/Adam
- Connect with her on Twitter @dorieclark
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