Analyzing the September Core Update - To recover, you may need to focus on "needs met"

Search News You Can Use - SEO Podcast with Marie Haynes

The September Core update feels different to me! In this episode I share my thoughts after analyzing many pages that won and lost following this Google core update. The most important thing a site can work on if hit is ensuring that you are the best option to meet the immediate needs of the searcher. If we thoroughly understand the intent of searchers, we can create content that helps them meet that need better than other sites. In this episode I review two pages that did well following the September core update. They may look like they are lacking E-A-T, but I think Google promoted them because they quickly met searcher needs. I also share how the Helpful Content Update may have introduced a way for Google to better determine which pages are meeting the needs of searchers. https://developers.google.com/search/blog/2019/08/core-updates https://www.amsivedigital.com/insights/seo/winners-losers-of-the-september-2022-core-update-product-reviews-update/ https://www.semrush.com/blog/september-2022-core-update-impact/ https://www.google.com/search/howsearchworks/how-search-works/ranking-results/ https://www.amsivedigital.com/insights/seo/winners-losers-of-the-september-2022-core-update-product-reviews-update/ https://www.wix.com/seo/learn/resource/content-lessons-google-may-2022-update https://moz.com/blog/click-based-seo-engagement-signals Interview with Alan Kent from Google. Machine learning is discussed at 18:00 https://www.youtube.com/watch?v=dZuEQY11khw How the quality raters work: https://services.google.com/fh/files/misc/hsw-sqrg.pdf Frédéric Dubut of Bing on SEOs shifting to intent research instead of keyword research https://www.youtube.com/watch?v=NTriTRmEf34 Register for free to watch Marie’s talk on Google’s quality questions at SMX Next: https://attend.marketinglandevents.com/smx-next-2022?i=H0RFJApYbpWJKGGJ1ihWY0ciBytHmhUB Book a strategy session with Marie: https://mariehaynes.com/contact https://mariehaynes.com/book - QRG checklist book