It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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Innehåll tillhandahållet av Scottish Business Network and Fraser Allen from Fraser Allen Communications. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Scottish Business Network and Fraser Allen from Fraser Allen Communications eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
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Iain Anderson: Outstanding business comms strategist and the Government's LGBT Champion
MP3•Episod hem
Manage episode 417481845 series 2445448
Innehåll tillhandahållet av Scottish Business Network and Fraser Allen from Fraser Allen Communications. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Scottish Business Network and Fraser Allen from Fraser Allen Communications eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
Aberdonian Iain Anderson began his career working as a journalist for the Courier and the Herald before becoming a founding shareholder of Incisive Media, a B2B publishing company that has evolved into digital media and events. It was a wise move as his shareholding grew considerably due to a subsequent sale and flotation. That enabled him to found Cicero Group, which rapidly established a reputation as the market leader in financial sector lobbying. As a result he and his team have helped numerous big blue chip clients navigate change – and major events such as the global banking crisis, the Scottish independence referendum, Brexit and, of course, the pandemic crisis. He has also been an advisor to Kenneth Clarke MP, is a non-executive director of St Andrews University and, shortly before our interview, was unveiled as the Government’s first ever LGBT Champion. As you’d expect from a masterful communicator, Iain is wonderful to listen to as he explores some of the milestones in his career and explains why he’s watched All The President’s Men 30 times. The interview was recorded on 21 September 2021, at the first ever Scottish Business Network hybrid event, comprising myself and Iain with an online audience, brought together with two physical audiences in Glasgow and London. www.allencomms.co.uk
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98 episoder
MP3•Episod hem
Manage episode 417481845 series 2445448
Innehåll tillhandahållet av Scottish Business Network and Fraser Allen from Fraser Allen Communications. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Scottish Business Network and Fraser Allen from Fraser Allen Communications eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
Aberdonian Iain Anderson began his career working as a journalist for the Courier and the Herald before becoming a founding shareholder of Incisive Media, a B2B publishing company that has evolved into digital media and events. It was a wise move as his shareholding grew considerably due to a subsequent sale and flotation. That enabled him to found Cicero Group, which rapidly established a reputation as the market leader in financial sector lobbying. As a result he and his team have helped numerous big blue chip clients navigate change – and major events such as the global banking crisis, the Scottish independence referendum, Brexit and, of course, the pandemic crisis. He has also been an advisor to Kenneth Clarke MP, is a non-executive director of St Andrews University and, shortly before our interview, was unveiled as the Government’s first ever LGBT Champion. As you’d expect from a masterful communicator, Iain is wonderful to listen to as he explores some of the milestones in his career and explains why he’s watched All The President’s Men 30 times. The interview was recorded on 21 September 2021, at the first ever Scottish Business Network hybrid event, comprising myself and Iain with an online audience, brought together with two physical audiences in Glasgow and London. www.allencomms.co.uk
…
continue reading
98 episoder
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