170 Jon Miller's Marketing Manifesto

Sales Is King

Summary

Jon Miller, pioneer, market maker, thought leader and the OG of MarTech joins Dan for over 60 minutes of engaging dialogue and new revelations.

The conversation covers the journey of Marketo, the emergence of marketing automation solutions, the challenges faced, and the eventual merger with Demandbase. It also delves into the creation of Engagio and the lessons learned from early success. The themes include Marketo's market entry, product development, category expansion, leadership impact, and the evolution of ABM solutions. The conversation covers Jon Miller's career journey, the merger of DemandBase and Engagio, the changing landscape of marketing, the impact of AI on marketing, and the definition of success. Jon shares insights on thought leadership, personal branding, and the evolving role of marketing in the modern era.

Takeaways

Marketo's success was driven by the right positioning, a good product, and strong sales and marketing execution.

Early success can lead to an overly rosy signal of product-market fit, and it's important to be cautious of early signals.

The evolution of ABM solutions and the need for a full ABM platform that covers the entire spectrum of ABM capabilities.

The impact of leadership changes on marketing performance and the importance of having the right leadership in key positions.

Lessons learned from the creation of Engagio and the challenges faced in building a new company after early success.

The eventual merger of Engagio with Demandbase and the vision of combining the strengths of both platforms to create a comprehensive ABM solution. Jon Miller's career journey and the merger of DemandBase and Engagio

The changing landscape of marketing and the impact of AI

Insights on thought leadership and personal branding

The evolving role of marketing in the modern era

Jon Miller's definition of success

Chapters

00:00 The Market Entry and Success of Marketo

03:30 Product Development and Category Expansion

07:03 The Impact of Leadership and Early Success

13:45 Lessons Learned from Engagio and Building a New Company

27:14 Navigating the Marketing Landscape: Jon Miller's Career Journey

30:49 The Impact of AI on Marketing: Changing the Game

34:30 Thought Leadership and Personal Branding in the Modern Era

41:03 Redefining Marketing: The Evolving Role and Future

53:30 Defining Success: A Moving Bar