46. 10-Minute Sales Tip - How to make time for sales and marketing in small business

Sales & Business Growth for Busy Women | Sales Skills, Sales Strategy, Lead Generation, Time Management for Women in Business

Hello & welcome back to Sales & Business Growth for Busy Women. I am your resident sales and business nerd, Lindsay Fletcher, and this podcast is the place for small business owners to learn how to make more sales, have more time, and grow your business.

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Today, let’s talk about making time for sales and marketing in your small business. This is something that a lot of women struggle with because there are always going to be a million and one things to do…taxes and BOI forms, customers to call or text or email back, the actual work that your business does in addition to sales and marketing to get people into your funnel and moving though. It’s important to do, right? But there may be some resistance if this isn’t your lane or zone of genius.

So let’s talk about it. How do you find the time to market your business and have sales conversations? Here are questions or points that I want you to think about:

1. Are you putting these activites / sales and marketing items on your schedule?
   1. If you don’t know what is working in your business, you need to start tracking your sales and marketing activities and revenue to see what actually work and do more of those things. I have a free downloadable Sales Growth Tracker that you can find on my website at lindsayfletcher.co/free-resources - click on Sales Growth Tracker, enter your email address and I’ll send it over to you!
   2. There are a million fires that could occur in your small business at any given moment that you’ll feel the need to tend to immediately, so if you need help deciding what you actually need to do right now versus what needs to go on your schedule, go back and listen to episode 20 where I talk through Eisenhower’s Matrix
2. It may be time to hire someone to help you with tasks that are taking up your time when you could or should be focusing on revenue generating activities. This is something that my business coach - shout out to Lani Jackson - we talked about this often. What items could you delegate that you could pay someone else, or perhaps get an intern, to do? Again, Episode 20 will help you decide what could be delegated.
3. Finally, the third thing I want you to think about is this - you are responsible as a business owner, especially if you have a team, to ensure that revenue generating activities are being done for your business, your customers, and your team. Whether that’s you that’s doing them or you have someone on your team doing them, it is your responsibility to ensure those things are getting done.

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