33. Quick Sales Tip - How To Simplify Closing The Sale Sales & Business Growth For Busy Women | Sales Skills, Marketing Strategy, Lead Generation, Time Management For Women In Business podcast

5-Minute Sales Tip: Simplify Closing & Follow-up

What’s up Sales Squad! Welcome to Sales & Business Strategy for Women where we talk all things Business Growth! If you are wanting to learn or uplevel your sales skills, business growth strategies, and how to manage your time while doing it, you are in the right place!

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I’m Lindsay Fletcher, your host for Sales & Business Strategy for Women. Thank you for joining me for another episode. If you haven’t already, be sure to hit that follow button on your podcast app so that you don’t miss an episode!

Today, my quick Friday sales tip is how to simplify closing the sale and follow-up process. Lots of people think of closing as “closing the big sale” as in signing the contract and they pay for the thing. I’d like to reframe closing for you so that it’s easier and more digestible.

Think of “closing” as “closing the conversation” or a “call to action” (or CTA) rather than “closing the sale”. When you close the conversation, you are asking them to move to the next steps and setting expectations for follow-up, meaning who will follow-up and when. When you ask them to move to the next steps, you are getting their agreement along the way.

Closing the conversation ensures that customers are comfortable moving forward, know expectations of both sides, and it also makes them feel better about asking questions and presenting objections, obstacles, or potential roadblocks that might come up along the way.

Let me give you some examples of closing the conversation: Things like the client agreeing for you to follow-up in 2 weeks, asking them to complete a form and return it to you, or follow-ing up with info that you requested of them or info that they requested from you.

When you close each conversation, you are making it easier on yourself to close the sale so you can make money and grow your business. You’ve gained agreement at each step along the way to move the sales train forward to the next stop. This will open the door for more conversation allowing you to get to know them better - which is a win-win for everyone involved!

I hope this tip was helpful and that you think through how you can use this in your next sales or business conversation.

Thank you again for joining me for this episode of Sales & Business Strategy for Women! Please follow this show where you listen to podcasts so you don’t miss an episode!

XO,

Lindsay Fletcher

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