Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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Innehåll tillhandahållet av SaaSBOOMi, Suresh Sambandam, Arvind Parthiban, and Varun Shoor. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av SaaSBOOMi, Suresh Sambandam, Arvind Parthiban, and Varun Shoor eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
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Getting SaaS pricing right (2/2) - Varun Shoor, Kayako | BTS E15 | SaaSBoomi Podcast
Manage episode 361805009 series 2912609
Innehåll tillhandahållet av SaaSBOOMi, Suresh Sambandam, Arvind Parthiban, and Varun Shoor. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av SaaSBOOMi, Suresh Sambandam, Arvind Parthiban, and Varun Shoor eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
In Part 2 of Getting SaaS Pricing right, Arvind and Varun bump it up a notch. They discuss key features of a pricing plan like Naming of plans, the ideal number of plans to go with, Add-ons, Discounts, cost-based pricing and value-based pricing.
Listen on as the duo share insights from their own experience of having worked for and mentored other companies and of course getting the price right in their own respective startups. Enjoy the show!
Key Takeaways
3:40 - Decoy pricing plan
6:05 - What's the ideal number of price plans?
8:30 - Open Vs Hidden pricing
14:00 - Contact us to know the pricing
16:56 - Knowing your target audience while selling
21:40 - Naming the Price Plans
26:10 - Deciding on the value metric
28:05 - Land and expand strategy
29:55 - What is value and value-based pricing?
35:43 - Is there room for Add-ons?
42:12 - How often do we change pricing?
44:23 - Open Vs Closed pricing verdict
46:05 - Dishing out Discounts
49:15 - Importance of pricing in NRR
52:00 - Top 3 ways to increase NRR
56:15 - Importance of revenue recognition
59:15 - Varun and Arvind’s Pricing pet peeves
Key mentions
58 episoder
Dela
Manage episode 361805009 series 2912609
Innehåll tillhandahållet av SaaSBOOMi, Suresh Sambandam, Arvind Parthiban, and Varun Shoor. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av SaaSBOOMi, Suresh Sambandam, Arvind Parthiban, and Varun Shoor eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
In Part 2 of Getting SaaS Pricing right, Arvind and Varun bump it up a notch. They discuss key features of a pricing plan like Naming of plans, the ideal number of plans to go with, Add-ons, Discounts, cost-based pricing and value-based pricing.
Listen on as the duo share insights from their own experience of having worked for and mentored other companies and of course getting the price right in their own respective startups. Enjoy the show!
Key Takeaways
3:40 - Decoy pricing plan
6:05 - What's the ideal number of price plans?
8:30 - Open Vs Hidden pricing
14:00 - Contact us to know the pricing
16:56 - Knowing your target audience while selling
21:40 - Naming the Price Plans
26:10 - Deciding on the value metric
28:05 - Land and expand strategy
29:55 - What is value and value-based pricing?
35:43 - Is there room for Add-ons?
42:12 - How often do we change pricing?
44:23 - Open Vs Closed pricing verdict
46:05 - Dishing out Discounts
49:15 - Importance of pricing in NRR
52:00 - Top 3 ways to increase NRR
56:15 - Importance of revenue recognition
59:15 - Varun and Arvind’s Pricing pet peeves
Key mentions
58 episoder
Alla avsnitt
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Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
…
continue reading
The Village Global podcast takes you inside the world of venture capital and technology, featuring enlightening interviews with entrepreneurs, investors and tech industry leaders. Learn more at www.villageglobal.vc.
…
continue reading
Bitcoin pioneer Charlie Shrem peels back the layers on the lives and backgrounds of the world's most impactful innovators. Centering around intimate narratives, Shrem uncovers a detailed, previously unspoken story of the genesis and evolution of bitcoin, cryptocurrency, artificial intelligence, and the web3 movements. Join Shrem as he journeys through the uncharted territories of tech revolutions, revealing the human side of the stories that shaped the digital world we live in today.
…
continue reading
Each week, Another Bite breaks down the latest and greatest pitches from Shark Tank. It's practical business advice delivered in a fun way. All the substance of an HBR article, but fun. Hosted by Jorie Munroe, Ariel Boswell, and Jon Dick.
…
continue reading
A unicorn is a magical creature shrouded in mystery known for its ability to make the impossible possible. In modern times, the word “unicorn” has come to mean something intrinsically valuable and difficult to obtain, whether that be a business with a $1 billion dollar valuation, or the love of a special someone. On Zero to Unicorn, we’ll hear directly from the Kaeding family as they recount their history of founding and operating Norhart, a unicorn-level business in the construction industr ...
…
continue reading
Kara Goldin, founder of Hint, sits down with today’s most fascinating entrepreneurs, disruptors, and change-makers for a no-holds-barred discussion of how they overcame long odds on the road to start-up success. Guests such as Guy Kawasaki (Apple, Canva), Julie Bornstein (The Yes, Stitch Fix), Mindy Grossman (WW), and Amy Errett (Madison Reed) share wisdom and anecdotes that will inspire you – and challenge you to think differently about achieving your goals. For more on the podcast as well ...
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continue reading
Interesting stories from today’s franchisors and entrepreneurs.
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continue reading
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