A Startup's Handbook To All Things PR - Aakriti Bhargava, Wizikey | BTS E7

Innehåll tillhandahållet av SaaSBOOMi, Suresh Sambandam, Arvind Parthiban, and Varun Shoor. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av SaaSBOOMi, Suresh Sambandam, Arvind Parthiban, and Varun Shoor eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.

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A Startup's Handbook To All Things PR - Aakriti Bhargava, Wizikey | BTS E7 | SaaSBoomi Podcast

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Aakriti Bhargava is the co-founder of Wizikey, an expert at PR & Communications, and a SaaSBOOMi volunteer. Aakriti has been into PR for 16 years, worked with Naukri.com learning the ropes of PR and has run an agency helping 300+ entrepreneurs, before starting Wizikey, a media intelligence platform.

In this episode Arvind Parthiban explores all things PR for a startup with Aakriti.

Here are the key take aways.

2:55 How PR agencies work?

6:13 PR’s impact on Cost of Acquisition & Valuation

8:55 Directly reaching out to the media v/s working with a PR agency

10:20 The Why now & Who cares factors

12:51 Right time to start PR

17:40 Breaking down PR : Signalling

19:50 Trendjacking

20:20 How do you consistently get covered in the press?

25:17 PR for Organic Lead generation

27:30 Levers of PR

31:32 How do you measure PR

37:55 How to work with PR agencies the best way?

42:22 Biggest peeve in PR

42:38 Favourite PR agency

43:31 Favourite PR hack

43:41 Top 3 media information sources

44:10 One advice to startup founders

Happy listening!

58 episoder

#Tech #Entrepreneur #Business #India #Founders #Investors #SaaSBoomi #Suresh Sambandam #Entrepreneurship #Marketing #Arvind Parthiban #Varun Shoor #Startup #B2B #Communities #SaaS