Innovating and Exploring the Future of Technology with Kelly Flores of Wana Brands

Roots to Risk

In this insightful series, we navigate the complexities of supply chain adaptations, regulatory hurdles, and the pursuit of global expansion within the cannabis market. Our discussions are not just about the growth of businesses but also about the contributions to community and the industry's collective efforts towards social equity and wellness. Join us as we explore the strategic moves, the scrappy innovations, and the impactful stories of leaders like Kelly Flores, COO at Wana Brands, who shares her journey from CPG giants to becoming a trailblazer in cannabis, emphasizing the importance of trust, efficacy, and the relentless pursuit of helping people through the power of the plant.

Key Takeaways from the Podcast:

The Transition from Traditional CPG to Cannabis: Insights into the challenges and opportunities presented by the cannabis industry compared to traditional CPG, highlighting the importance of adaptability and innovation in product development and supply chain management.

Strategic Expansion and Market Penetration: An exploration of strategies for entering new markets, both domestic and international, and the considerations unique to the cannabis industry, including regulatory compliance, partner selection, and maintaining product integrity across diverse legal landscapes.

Commitment to Community and Industry Growth: A look into how companies like Wana Brands are not only advancing in the market but also contributing to societal well-being and the cannabis community, showcasing the industry's potential for positive social impact.

"Roots to Risk" is more than just a podcast; it's a platform for candid discussions, educational insights, and inspiring stories that highlight the resilience and innovation within the cannabis industry.

Tune in to stay ahead of the curve in this rapidly evolving sector.